The document discusses how a WIIFWe outsourcing agreement can be used to generate transformational results through innovation. A WIIFWe agreement structures the relationship for long-term mutual gain of both parties. It focuses on outcomes rather than transactions and uses clearly defined metrics and a pricing model that incentivizes value sharing. This encourages collaboration and innovation over rigid legal contracts. The document advocates developing a culture of High Adaptability, High Achievement to master identifying innovations and drive successful rapid change.