Intelligent machines are starting to do many tasks that until recently were the exclusive domain of people. AI-powered software agents and robots are taking tasks away from humans, and doom and gloom prognosticators have dominated mainstream media with predictions that this will lead to creative machines that will undermine the human connectivity at the heart of our industry.
This deck reviews these predictions and delivers examples at the forefront of “AI creativity” to show that as we automate elements of marketing, advertising and creativity, in the new emotional economy we’ll need to be even more human than ever!
8. @RINGOMOSS
AI EFFECT
"IT'S PART OF THE HISTORY OF THE FIELD OF ARTIFICIAL INTELLIGENCE THAT
EVERY TIME SOMEBODY FIGURED OUT HOW TO MAKE A COMPUTER
DO SOMETHING - PLAY GOOD CHECKERS, SOLVE SIMPLE BUT RELATIVELY
INFORMAL PROBLEMS - THERE WAS A CHORUS OF CRITICS TO SAY,
'THAT'S NOT THINKING'."
PAMELA MCCORDUCK
10. @RINGOMOSS
FUTURE VISION
IA
MAN AND MACHINE
MAN LEADS DECISIONS
THE MUNDANE IS REMOVED
INTELLIGENCE AUGMENTED
CREATIVE RENAISSANCE
AI
MACHINES REPLACING MAN
MACHINES LEARN AUTONOMOUSLY
35% of JOBS ERADICATED
ARTIFICIAL INTELLIGENCE
CREATIVE DEATH
12. @RINGOMOSS
EMOTIONAL LABOUR
“AS WE AUTOMATE ELEMENTS OF OUR JOBS, WE WILL NEED
TO BE EVEN MORE HUMAN TO SUCCEED.”
JOSH CATONE - WORK FUTURIST
MORE TIME
HIGHER VALUE ON
EMOTIONAL LABOUR
14. @RINGOMOSS
WORKERS OF THE FUTURE - THE EMOTIONAL ECONOMY
EQ
EMPATHY
COLLABORATION
SOCIALISING
EMOTIONAL INTELLIGENCE
MOTIVATION
IQ
COMPREHENSION
MEMORY
REASONIONG
INTELLIGENCE
PROCESSING SPEED
15. @RINGOMOSS
AI CREATIVITY
“IT’S EASY FOR AI TO COME UP WITH SOMETHING NOVEL JUST
RANDOMLY. BUT IT’S VERY HARD TO COME UP WITH SOMETHING THAT IS
NOVEL AND UNEXPECTED AND USEFUL.”
JOHN SMITH - IBM - VISION AND MULTIMEDIA
16. @RINGOMOSS
PREPARING FOR THE EMOTIONAL ECONOMY
A BRIGHT FUTURE FOR HUMAN CREATIVITY
CHALLENGING WORK BECAUSE OF AI
CREATIVITY AND INNOVATION BECOMING OUR CORE WORK
NEW IDEAS, NEW INDUSTRIES
AI HELPERS NOT AI OVERLORDS
OUR IMAGINATION WILL CARRY US FORWARD…
IT ALWAYS DOES
17. @RINGOMOSS
IN SUMMARY
AI IS PROPERLY IMPORTANT - IT WILL CHANGE THE WORLD
AI IS NOT AND CANNOT BE ROGUE…..YET….ISH
AI IS ALL AROUND US - BUT INVISIBLE UNLESS IT’S MAGIC
AI IS HELPFUL - REMOVING THE MUNDANE
AI WILL NOT AND CAN NOT REPLACE CREATIVE THINKING - YET
AI WILL CREATE TIME TO BE EFFECTIVELY CREATIVE - EMOTIONAL LABOUR