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Win images 6_7_12-1

Carol Band
Carol Band

Women in Need, an organization that runs programs and shelters for homeless women and their children in NYC wanted to rebrand themselves to better reflect their work with both women and children. This was a pro bono job that resulted in a new logo, new language and a renewed sense of mission.

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Our Message
18 What does it mean to win? It means crossing the 鍖nish line at the end of every day and knowing that this is a victory. For yourself. And for your kids. And the 鍖nish linewell, maybe its simply the threshold of your own place. A place thats yours because youve earned it. By working hard and by exceeding even your own expectations.
Win images 6_7_12-1
Win images 6_7_12-1
21 What does it mean to win? It means doing more than you ever thought you could. Being bolder. Thinking bigger. And discovering not a handoutbut a way out. A way up. A way to work toward something better. Something that is suddenly within reach because now someone believes in you. So you can believe in yourself.
Win images 6_7_12-1
Win images 6_7_12-1
24 What does it mean to win? It means feeling safe. Feeling secure and knowing that you dont have to keep looking over your shoulder, so you can focus on whats ahead. On where you are going. On where you want to be. On who you want to be. Who you can be. For your kids and for yourself. You can do it. You know you can. Because now, you know how to win.
Win images 6_7_12-1
Win images 6_7_12-1
27 The Way to WIN is a comprehensive program that works to break the cycle of homelessness. Much more than simply a physical shelter, WIN offers a holistic approach with services ranging from childcare, health and education programs to afterschool tutoring, job training and 鍖nancial counseling. Together, we can help women regain control of their lives so they can take care of themselves and their children. And thats what it means to WIN.
28 Not a handout. A way out. Breaking the Cycle of Homelessness www.winnyc.org for Women and their Children
29 about win housing services get involved resources donate + Breaking the Cycle of Homelessness for Women and their Children Breaking the Cycle of Homelessness for Women and their Children When they win, everybody wins. Since 1983, WIN has provided New York Citys homeless women and their families with safe, clean housing; support and the skills to become self-reliant. NEWS More than 90% of women who complete a WIN program and 鍖nd permanent housing are still in that housing two years later. + MAKE A DONATION SHARIBAS STORY YAMIRAS STORY DAHLIAS DAUGHTER
30 about win housing services get involved resources donate + Breaking the Cycle of Homelessness for Women and their Children Breaking the Cycle of Homelessness for Women and their Children This is how it feels to win. Our 6 shelters, permanent supportive housing, substance abuse treatment programs, child care, job training and domestic violence services all help our clients feel secure, empowered, and independent so that theyre able to envision a better future for themselves and their children. NEWS Beyond Shelter. When someone believes in you, you can believe in yourself. Where theres hope, theres WIN. + MAKE A DONATION SHARIBAS STORY YAMIRAS STORY DAHLIAS DAUGHTER
31 about win housing services get involved resources donate + Breaking the Cycle of Homelessness for Women and their Children Breaking the Cycle of Homelessness for Women and their Children Be amazed at what you can do. Thousands of women and their children sleep in WINs transitional shelters and supportive housing units each night. We provide a safe, clean, independent place for a family to be together while they work to repair their lives. NEWS 80% of the homeless in NYC are women and children. See what you can do. + MAKE A DONATION SHARIBAS STORY YAMIRAS STORY DAHLIAS DAUGHTER
32 The Way to WIN The Way to WIN isnt easy. It takes hard work. And we know no one can go it alone. Winning is what we do together. Its how we come together and its how we stay together. Its a road we walk hand in hand. Not just part waybut all the way home. Thats The Way to Win. Because we know that if someone believes in you, its a whole lot easier to believe in yourself. And that when you truly believe in yourself, anything is possible. And thats why were here. To make things possible. For mothers and their children. Things like a safe place to sleep, childcare, education, services and special programs that arent a hand out, but a way out. A way out of homelessness. A way out of hopelessness. A way to break the cycle and to give mothers and their children reasons to be proud of themselves and to feel good about who they are and where they are going. A way to celebrate the little victories and the tremendous changes that can and do happen every day. Thats the Way to WIN.

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Win images 6_7_12-1

  • 2. 18 What does it mean to win? It means crossing the 鍖nish line at the end of every day and knowing that this is a victory. For yourself. And for your kids. And the 鍖nish linewell, maybe its simply the threshold of your own place. A place thats yours because youve earned it. By working hard and by exceeding even your own expectations.
  • 5. 21 What does it mean to win? It means doing more than you ever thought you could. Being bolder. Thinking bigger. And discovering not a handoutbut a way out. A way up. A way to work toward something better. Something that is suddenly within reach because now someone believes in you. So you can believe in yourself.
  • 8. 24 What does it mean to win? It means feeling safe. Feeling secure and knowing that you dont have to keep looking over your shoulder, so you can focus on whats ahead. On where you are going. On where you want to be. On who you want to be. Who you can be. For your kids and for yourself. You can do it. You know you can. Because now, you know how to win.
  • 11. 27 The Way to WIN is a comprehensive program that works to break the cycle of homelessness. Much more than simply a physical shelter, WIN offers a holistic approach with services ranging from childcare, health and education programs to afterschool tutoring, job training and 鍖nancial counseling. Together, we can help women regain control of their lives so they can take care of themselves and their children. And thats what it means to WIN.
  • 12. 28 Not a handout. A way out. Breaking the Cycle of Homelessness www.winnyc.org for Women and their Children
  • 13. 29 about win housing services get involved resources donate + Breaking the Cycle of Homelessness for Women and their Children Breaking the Cycle of Homelessness for Women and their Children When they win, everybody wins. Since 1983, WIN has provided New York Citys homeless women and their families with safe, clean housing; support and the skills to become self-reliant. NEWS More than 90% of women who complete a WIN program and 鍖nd permanent housing are still in that housing two years later. + MAKE A DONATION SHARIBAS STORY YAMIRAS STORY DAHLIAS DAUGHTER
  • 14. 30 about win housing services get involved resources donate + Breaking the Cycle of Homelessness for Women and their Children Breaking the Cycle of Homelessness for Women and their Children This is how it feels to win. Our 6 shelters, permanent supportive housing, substance abuse treatment programs, child care, job training and domestic violence services all help our clients feel secure, empowered, and independent so that theyre able to envision a better future for themselves and their children. NEWS Beyond Shelter. When someone believes in you, you can believe in yourself. Where theres hope, theres WIN. + MAKE A DONATION SHARIBAS STORY YAMIRAS STORY DAHLIAS DAUGHTER
  • 15. 31 about win housing services get involved resources donate + Breaking the Cycle of Homelessness for Women and their Children Breaking the Cycle of Homelessness for Women and their Children Be amazed at what you can do. Thousands of women and their children sleep in WINs transitional shelters and supportive housing units each night. We provide a safe, clean, independent place for a family to be together while they work to repair their lives. NEWS 80% of the homeless in NYC are women and children. See what you can do. + MAKE A DONATION SHARIBAS STORY YAMIRAS STORY DAHLIAS DAUGHTER
  • 16. 32 The Way to WIN The Way to WIN isnt easy. It takes hard work. And we know no one can go it alone. Winning is what we do together. Its how we come together and its how we stay together. Its a road we walk hand in hand. Not just part waybut all the way home. Thats The Way to Win. Because we know that if someone believes in you, its a whole lot easier to believe in yourself. And that when you truly believe in yourself, anything is possible. And thats why were here. To make things possible. For mothers and their children. Things like a safe place to sleep, childcare, education, services and special programs that arent a hand out, but a way out. A way out of homelessness. A way out of hopelessness. A way to break the cycle and to give mothers and their children reasons to be proud of themselves and to feel good about who they are and where they are going. A way to celebrate the little victories and the tremendous changes that can and do happen every day. Thats the Way to WIN.