WIN Strategy
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The document outlines a WIN strategy for being successful with clients. The strategy involves working with customers by developing sales and technical account plans, providing training, and conducting quality surveys. It also suggests investing in customers by understanding their business, what they do, why they do it, and how they do it. The final step is nursing customers through courtesy visits, service reviews, product training, and premium services. Following the WIN strategy combines initiatives across departments into a simple concept that results in the company winning.
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WIN Strategy
- 1. WIN 速 STRATEGY Or how to be successful with clients ------------------------------------------------------------------------------------------------------------------
- 2. WIN 速 STRATEGY W ork with your customer I nvest/Interest in your customer N urse your customer ------------------------------------------------------------------------------------------------------------------
- 3. WORK WITH YOUR CUSTOMER Sales Account Plans Technical Account Plans Training Quality Surveys ------------------------------------------------------------------------------------------------------------------
- 4. INTEREST/INVEST IN YOUR CUSTOMER Understand your clients business What is the nature of your clients business Why is your client doing his business in this way How is your client doing his business ------------------------------------------------------------------------------------------------------------------
- 5. NURSE YOUR CUSTOMER Courtesy Visits Service Review Meetings Product Training Premium Services ------------------------------------------------------------------------------------------------------------------
- 6. WIN 速 STRATEGY Why? The WIN strategy combines all the strategy initiatives of Sales, Marketing, IT and other departments in one simple concept. And the result ..? ------------------------------------------------------------------------------------------------------------------
- 7. WIN 速 STRATEGY YOU WIN!!!!! ------------------------------------------------------------------------------------------------------------------