Wine2wine Asia: Role of Wine Education in China-Ian Harris
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1) The Wine and Spirit Education Trust (WSET) provides wine and spirits education qualifications around the world, including in China. 2) WSET has seen rapid growth in the number of students in mainland China, growing from around 5,000 students in 2010 to over 35,000 students in 2016. 3) WSET's CEO Ian Harris believes that education is the most important driver for growth in any wine and spirits market, and cites the example of Italy where education has benefited the wine industry over the last 40 years.
Wine2wine Asia: Role of Wine Education in China-Ian Harris
- 1. ? WSET 2016 Ian Harris - Chief Executive, WSET
- 2. ? WSET 2016 The role of wine education in China Ian Harris - Chief Executive, WSET
- 3. Wine & Spirit Education Trust WSET | 2016 2 Our Global Presence
- 4. Wine & Spirit Education Trust Our Presence in Greater China
- 5. Wine & Spirit Education Trust 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 2010 2011 2012 2013 2014 2015 2016 Rate of growth in mainland China 45m 40m 35m 30m 25m 20m 15m 10m 5m = WSET student numbers = regular drinkers of imported wine
- 6. Wine & Spirit Education Trust WSET | 2016 7 Our Qualifications 我我我我们的资格们的资格们的资格们的资格认证课认证课认证课认证课程程程程 Level 1 Award in Wines 第一级葡萄酒认证 Level 1 Award in Wine Service 第一级侍酒服务认证 Level 1 Award in Sake 第一级清酒认证 Level 2 Award in Wines and Spirits 第二级葡萄酒与烈 酒认证 Level 2 Award in Spirits 第二级烈酒认证 Level 3 Award in Wines 第三级葡萄酒认证 Level 3 Award in Sake 第三级清酒认证 Level 4 Diploma in Wines and Spirits 第四级葡萄酒与 烈酒文凭认证 Level 1 Award in Spirits 第一级烈酒认证
- 7. Wine & Spirit Education Trust 8 WSET in China 我们在中国我们在中国我们在中国我们在中国
- 8. Wine & Spirit Education Trust 9 WSET in China 我们在中国我们在中国我们在中国我们在中国
- 9. Wine & Spirit Education Trust 10 WSET in China 我们在中国我们在中国我们在中国我们在中国
- 10. Wine & Spirit Education Trust Ian Harris Chief Executive WSET “Education is the single most important driver of growth in any wine & spirit market ”
- 11. ? WSET 2016 12 …… don’t just take my word for it……
- 12. ? WSET 2016 13 …… don’t just take my word for it…… “….the last 40 years have proven that in Italy, education has been the key driver for growth, with beneficial effects for the industry in general” “……the majority of Italian wine producers need to know and understand the wines of the world if they want to compete” “That's why the role of WSET is so important in the present global scenario”