Winners and losers
- 4. VYNIL HITS 1 bln USD
- 12. YOUTUBE PRE-ROLL - 丶 丼丐-乂!!!
- 13. HUMAN vs ROBOT
- 14. HUMAN with ROBOT
- 15. DATA FIRST
- 16. WINNERS STRATEGY
- 20. Facebook = Fb + Whatsapp + Insta
- 22. PROFITS
- 27. SO WHAT?
- 28. SO WHAT?
- 29. LOSERS 3,5 仄仍仆
- 30. MORE LOSERS - MUSIC
- 31. LOSER #1 - PRESS
- 32. TV entertaining losers
- 34. SOCIAL MEDIA GOOD OR EVIL?
- 35. SOCIAL MEDIA GOOD OR EVIL?
- 36. APPLE IS EVIL TOO
- 37. MILLENIALS KILL
- 39. 70 丼, 亊 丕 弌亠亠亟 仆亳: 丐 丐 个丿-丕弌丐豫 丐 亂个
- 40. Golf Cruises Romance Motorcycles Brilliants Vacations Wine Beer Cars Consumerism Fashion Oil Movies Gambling Marriage
- 41. TRENDS UA
- 42. 丕丶 ONLINE 74%仆舒亠仍亠仆仆 丕从舒仆亳 16-55 从仂亳ﾑ 仆亠仆亠仂仄 75 73 69 64 64 52 亳于 500k+ 50k-500k 50k- 丐 弌亠仍仂 仂仗仍亠仆仆 仆亠仆亠 亰舒 亳仗仂仄 仆舒亠仍亠仆仂亞仂 仗仆从舒, % +0,5 +9,6 +4,5 +6,1 +10,1 +9,9 YoY
- 43. Offline Online TVRADIOPRINT MEDIA Online audioOnline articles Online video 23 6073 Source: (C1) Frequency of online activities Daily | (D1) Device and media usage Base: All respondents (74404) DAILY MEDIA USE UKRAINE, % 571619
- 44. 丕
- 45. 丐弌丐亂 丐丐丕 5 6.1 5.2 4.7 4.3 2.4 1.8 1.7 2.8 3.1 1 2 3 4 5 Traditional media (TV, Radio, Newspaper)Internet 丕从舒仆舒 16 - 24 25 - 34 35 - 44 45 - 54 丼舒 从仂仆舒从 亰 仄亠亟舒 (亞仂亟亳仆 仆舒 亟亠仆) 仂仍 仆亠仆亠 (亞仂亟亳仆) 仂仍 舒亟亳亶仆亳 仄亠亟舒 (亞仂亟亳仆) 7.4 7.9 6.9 7.5 7.4
- 46. 乂 弌丐丕丼 亊丐亂 Read news, sports or weather Emails Instant messaging Social networking Visit blogs/forums Blogging Watch videos Play games on mobile/tablet Stream music/radio online 亂 (16-24) 仆 (55-65) 丐亳亢仆亠于舒 舒从亳于仆 于 仆亠仆亠 (%)
- 48. 亢亠亠仍仂: gemius.com.ua, 于亠亠亠仆 2017 丐 弌丐: 仗仂从 16,65 17,35 18,42 19,12 19,93 20,19 20,33 21,35 21,46 22,03 22,50 23,28 25,01 25,83 32,36 32,51 36,68 38,57 39,86 45,80 48,52 53,12 80,92 62,07 93,67 24tv.ua odnoklassniki.ru segodnya.ua tsn.ua novaposhta.ua parimatch.com gismeteo.ua obozrevatel.com instagram.com aliexpress.com blogspot.com i.ua mail.ru yandex.ua vk.com sinoptik.ua ukr.net prom.ua rozetka.com.ua privatbank.ua wikipedia.org olx.ua youtube.com facebook.com google.com
- 49. 亢亠亠仍仂: gemius.com.ua, 于亠亠亠仆 2017 丐 弌丐: 仂仄亠亠亢 16,65 17,35 18,42 19,12 19,93 20,19 20,33 21,35 21,46 22,03 22,50 23,28 25,01 25,83 32,36 32,51 36,68 38,57 39,86 45,80 48,52 53,12 80,92 62,07 93,67 24tv.ua odnoklassniki.ru segodnya.ua tsn.ua novaposhta.ua parimatch.com gismeteo.ua obozrevatel.com instagram.com aliexpress.com blogspot.com i.ua mail.ru yandex.ua vk.com sinoptik.ua ukr.net prom.ua rozetka.com.ua privatbank.ua wikipedia.org olx.ua youtube.com facebook.com google.com
- 53. 弌 丕 MOBILE
- 54. 弌 MOBILE
- 55. 8% 57% 20% 20% TV LAPTOP MULTISCREEN UKRAINE MOBILE TABLET 亳仂 亟仍 于亳仂亟 于 仆亠仆亠, *于亠亠亠仆 2017
- 56. 27% 113 minutes 108 minutes 50 minutes 35% 12% 26%TV LAPTOP 12 000 multiscreen users. 30 countries. ages 16-45. 2014 MillwardBrown. Marketing in a multiscreen world 147 minutes MULTISCREEN WORLD MOBILE TABLET
- 57. 7% 14% 24% 28% 35% 41% 2012 2013 2014 2015 2016 2017 Question asked: Which, if any, of the following devices do you currently use? Source: The Connected Consumer Survey 2015 / 2017 Base: Total online and offline population 弌丐丕豫丐亂 弌丐个
- 58. 1% 2% 7% 10% 11% 17% 2012 2013 2014 2015 2016 2017 Question asked: Which, if any, of the following devices do you currently use? Source: The Connected Consumer Survey 2015 / 2017 Base: Total online and offline population 弌丐丕豫丐亂 丿丐
- 59. 7% 12% 18% 22% 25% 28% 2012 2013 2014 2015 2016 2017 弌丐 Question asked: Which, if any, of the following devices do you currently use? Source: The Connected Consumer Survey 2015 / 2017 Base: Total online and offline population 弌丐丕豫丐亂
- 60. 7% 12% 18% 22% 25% 28% 2012 2013 2014 2015 2016 2017 0% 1% 4% 6% 7% 10% 2012 2013 2014 2015 2016 2017 Question asked: Which, if any, of the following devices do you currently use? Source: The Connected Consumer Survey 2015 / 2017 Base: Total online and offline population 弌丐丕豫丐亂 弌丐 丐 弌丐
- 61. 乂 亊丐亂 17,5 仄仍仆
- 62. 弌丶 弌亊
- 63. 弌仂仄亠亠亢 于 丕从舒仆 vk.com ok.ru facebook.com 32.3%34% 26.4% 17.35%16.28% 5.9% 62.1%62.5% 55.4% FB 亰 01.04.2017 +4 仄仍仆 09.1708.1707.17 09.1708.1707.17 09.1708.1707.17
- 64. DIGITAL vs TV
- 65. 弌丐丕丼 亊丐亂弌亊 丐 YOUTUBE YOUTUBE 丐 *YouTube Data, Global, Jan. 2017 vs. Jan. 2016 弌丐 亊丕 丐 丐丐丕 YOUTUBE 弌丐 亊丕 YOUTUBE 丐丐丕 丐
- 66. *Google-commissioned Nielsen study 18-49 -丐 19.00 23.00 丕丐亊 18-49 乂亊 豫丐豫 亂丿 丕亂 亊丕 丐
- 67. USA: DIGITAL BEATS TV
- 68. 丕 丐 - 丐 弌丶亂 丐 -丐个 *L2
- 69. 丕: 50% 丐 豫丐 2016 仂 于亟亠仂 仂仆仂于仆亳亶 亠从仍舒仄仆亳亶 从舒仆舒仍* *Admixer
- 70. CONTENT=VIDEO
- 71. 丕豫丼 丐个
- 72. VIDEO WINS
- 73. 丕丐 丕丕 丿 弌丕 弌 丐 丐 丐 丿 3 弌丕
- 74. 丕丕 56% 弌丐丕丼 亊豫丐亂 丕丕
- 75. 丐丶亊 弌丐
- 76. 丐丶亊 丐 弌 丐丐
- 77. 丐丶亊 丐 弌 丐
- 78. 丐丶亊 丐 弌 亊 丐丐, 丐, 弌丐,
- 79. CONTENT WINS
- 80. 乂 丐? Facebook Video Engagement: Learned From Analyzing 100 Million Videos
- 81. 12 丐 丐丐亊
- 82. 24% 丕丐 亊丕 丶亊 14% 丕丐 亊丕 丶亊 BAD EXAMPLE 亊
- 83. HUMAN WINS
- 85. 仄亳仂 弍仍亠 IT, Monobank, 从仂亳从 丕弌 丕丐丕
- 87. 仍亠从舒仆亟 亠从舒 亊亞仂亳仆从亠 仗仂仆舒亟 亠 丕丶
- 88. 仄亳仂 亠从舒 舒亳 于亟 仗仂亟舒从于于
- 90. POSTMEN WINS