The document argues that both a business and an agency need each other to survive, as if the business does not give its business to the agency then the agency will fail to survive without business, and if the agency does not get the business's business then the other agencies will take the business and eventually ruin it, so the document suggests that the best solution is for them to work together cooperatively.
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Winning a Pitch
1. If you dont give us your business, you will die Because other agency will eventually ruin your business
2. If we dont get your business, we will die Because we dont have any other business