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Winning Friends and Influencing People: Strategies for Effective Activism

Lorrin Maughan
Lorrin Maughan

This document discusses strategies for effective activism, comparing marketing and activism. It emphasizes understanding audiences, being strategic, focusing on outcomes rather than self-promotion, and co-creating a vision for positive change. The document encourages connecting through empathy and stories, empowering others with action items, and leading people to adopt causes willingly rather than through evangelism. It promotes "conscious contagion" over overwhelming statistics or reactions and provides resources for further learning.

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Winning Friends and Influencing People: Strategies for Effective Activism Lorrin Maughan Vegan * Activist * Coach
Evolving Activist Marketer for multinationals Life Coach Doesnt know it all
Tomorrow you may want to persuade somebody to do something. Before you speak, pause and ask yourself: How can I make this person want to do it? Dale Carnegie, How to Win Friends & Influence People
The Power of Persuasion
Mainstream Activism: Idealism Meets Pragmatism i揃de揃al揃ist [朝d()lst] NOUN a person who is guided more by ideals than by practical considerations prag揃ma揃tist [pra鼻mtist] NOUN a person who takes a practical approach to problems and is concerned primarily with the success or failure of her actions
How Marketing and Activism are similar Goal Marketing Activism Shift perceptions Create advocates & supporters Build loyalty to the cause Influence purchase & consumption behavior
Our Mission As Marketers Activists Understand the Audience Who they are What they value and need How they make decisions Be strategic Focus on outcomes and results Its not about you Co-Create a Vision for a Better Future Share stories they can relate to Show them how they can feel good about themselves Involve them in designing the future Be consciously contagious Give Them a Map to Xanadu Always have a call to action Make it easy for them to make the right decision Let them find their own path
stra揃te揃gic [strtjik] ADJECTIVE Relating to the identification of long- term or overall aims and interests and the means of achieving them
Win Hearts And Minds
Winning Friends and Influencing People: Strategies for Effective Activism
One death is a tragedy; one million is a statistic. One death is a tragedy; one million is a statistic.
The Power of One
VALUES motivate NEEDS influence EMOTION drives action REASON justifies a person usually has two reasons for doing a thing: one that sounds good and a real one. (Carnegie) Psychology of Marketing
people dont want to change their minds. They cant be forced or driven to agree with you or me. But they may possibly be led to, if we are gentle and friendly, ever so gentle and ever so friendly. Dale Carnegie, How to Win Friends & Influence People
Food for thought Have you been evangelized to by religious people? How did it make you feel? Are you more or less likely to convert as a result? How are we any different when we vegangelize? Have people unfriended or unfollowed you because of your posts?
We cant market as missionaries we must be marketers with a mission we do that by focusing on our audience and showing people how our cause aligns with the values they hold now Kayta Andresen, Robin Hood Marketing/ www.nonprofitmarketingblog.com
A Different Model Builds a critical mass of support Establishes it as a standard Showcases potential Demonstrates possibility Engages through stories Leads people to want to adopt it for themselves
Connections = Empathy
What Other?
Taking it to the streets! STOP Vegangelizing Overwhelming with statistics Alienating Demanding/Telling Judging Reacting Sharing never-ending misery START Empathizing Empowering with action items Connecting Inviting/Asking Supporting Strategically responding Being Consciously Contagious
Resources Videos Watch Lisa Lemmerers webinar on Ecofeminism - https://www.youtube.com/watch?v=WswMaMN78nM Watch Rae Sikoras webinar on Despair Repair - https://www.youtube.com/watch?v=0FwXozO-xQs The Power of Empathy - https://www.youtube.com/watch?v=BoEC7qMvTFE Dare to Disagree - http://www.ted.com/talks/margaret_heffernan_dare_to_disagree?language=en Articles https://compassionateman.com/baby-step-activism-how-little-conversations-can-help-the- world/ Books How to be Great at Doing Good by Nick Cooney Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins and Chris Forbes How to Win Friends and Influence People by Dale Carnegie
Contact Lorrin lorrin@lorrinmaughan.com www.lorrinmaughan.com https://www.facebook.com/ShamwariMeansFriend/ Coaching for Activists 25% off standard package rates if you mention this webinar or the IDA Activist Helpline

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Winning Friends and Influencing People: Strategies for Effective Activism

  • 1. Winning Friends and Influencing People: Strategies for Effective Activism Lorrin Maughan Vegan * Activist * Coach
  • 3. Tomorrow you may want to persuade somebody to do something. Before you speak, pause and ask yourself: How can I make this person want to do it? Dale Carnegie, How to Win Friends & Influence People
  • 4. The Power of Persuasion
  • 5. Mainstream Activism: Idealism Meets Pragmatism i揃de揃al揃ist [朝d()lst] NOUN a person who is guided more by ideals than by practical considerations prag揃ma揃tist [pra鼻mtist] NOUN a person who takes a practical approach to problems and is concerned primarily with the success or failure of her actions
  • 6. How Marketing and Activism are similar Goal Marketing Activism Shift perceptions Create advocates & supporters Build loyalty to the cause Influence purchase & consumption behavior
  • 7. Our Mission As Marketers Activists Understand the Audience Who they are What they value and need How they make decisions Be strategic Focus on outcomes and results Its not about you Co-Create a Vision for a Better Future Share stories they can relate to Show them how they can feel good about themselves Involve them in designing the future Be consciously contagious Give Them a Map to Xanadu Always have a call to action Make it easy for them to make the right decision Let them find their own path
  • 8. stra揃te揃gic [strtjik] ADJECTIVE Relating to the identification of long- term or overall aims and interests and the means of achieving them
  • 11. One death is a tragedy; one million is a statistic. One death is a tragedy; one million is a statistic.
  • 13. VALUES motivate NEEDS influence EMOTION drives action REASON justifies a person usually has two reasons for doing a thing: one that sounds good and a real one. (Carnegie) Psychology of Marketing
  • 14. people dont want to change their minds. They cant be forced or driven to agree with you or me. But they may possibly be led to, if we are gentle and friendly, ever so gentle and ever so friendly. Dale Carnegie, How to Win Friends & Influence People
  • 15. Food for thought Have you been evangelized to by religious people? How did it make you feel? Are you more or less likely to convert as a result? How are we any different when we vegangelize? Have people unfriended or unfollowed you because of your posts?
  • 16. We cant market as missionaries we must be marketers with a mission we do that by focusing on our audience and showing people how our cause aligns with the values they hold now Kayta Andresen, Robin Hood Marketing/ www.nonprofitmarketingblog.com
  • 17. A Different Model Builds a critical mass of support Establishes it as a standard Showcases potential Demonstrates possibility Engages through stories Leads people to want to adopt it for themselves
  • 20. Taking it to the streets! STOP Vegangelizing Overwhelming with statistics Alienating Demanding/Telling Judging Reacting Sharing never-ending misery START Empathizing Empowering with action items Connecting Inviting/Asking Supporting Strategically responding Being Consciously Contagious
  • 21. Resources Videos Watch Lisa Lemmerers webinar on Ecofeminism - https://www.youtube.com/watch?v=WswMaMN78nM Watch Rae Sikoras webinar on Despair Repair - https://www.youtube.com/watch?v=0FwXozO-xQs The Power of Empathy - https://www.youtube.com/watch?v=BoEC7qMvTFE Dare to Disagree - http://www.ted.com/talks/margaret_heffernan_dare_to_disagree?language=en Articles https://compassionateman.com/baby-step-activism-how-little-conversations-can-help-the- world/ Books How to be Great at Doing Good by Nick Cooney Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins and Chris Forbes How to Win Friends and Influence People by Dale Carnegie
  • 22. Contact Lorrin lorrin@lorrinmaughan.com www.lorrinmaughan.com https://www.facebook.com/ShamwariMeansFriend/ Coaching for Activists 25% off standard package rates if you mention this webinar or the IDA Activist Helpline