Erica Otto discusses winning job search strategies that incorporate both traditional and social media techniques. She outlines a three-step approach: 1) executing traditional job search steps, 2) selectively using recruiters, and 3) adding a layer of social media. Social media allows job seekers to brand and market themselves, research opportunities, enhance resumes and interviews, build professional networks, and stay motivated throughout the process. The presentation emphasizes personalizing one's approach and maintaining an active online presence.
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Winning Job Search Strategies
1. Winning Job Search Strategies Erica Otto Vice President of Operations The Dubin Group
3. Welcome Tell me about yourself My Story The Dubin Group/ Superior Labor Staffing
4. Philosophy for Executing Job Search 1- Execute Steps of Traditional Job Search 2- Selectively Utilize Recruiters 3- Add A Layer of Social Media
5. Social Media In A Nutshell Online technologies and practices through which people connect, share ideas, information and experience, build relationships and offer perspective.
6. Know Yourself Traditional Techniques Personal Inventory & What It Means Create Direction & Continuously Refine Social Media Techniques Ability to Brand & Market Yourself Locate Yourself in Social Media Space ( Rank , Ease, Perception)
7. Research Traditional Research Word of Mouth/ Networking, Newspaper, Press Releases, White Papers, Company websites, Employment Websites, Job Boards, Trade Association Information Research Using Social Media Linked In, Facebook, Twitter, etc
8. Resume Traditional Resume What Employers Look For/ Commonly Asked Questions Social Media Resume Visual Resumes Video Resumes sample
9. Interview Traditional Interview Before/ During Their Questions/ Your Questions Behavioral Interviewing Questions Interview Using Social Media Video Interview
10. Thank You Notes Snail Mail v. Email Short & Sweet Compelling Enthusiasm Personal Touch
11. Brand/ Re-brand Yourself Tools: Resume (Traditional, Visual or Video) Social Networking Websites (LinkedIn, Facebook) Real Time Social Messaging (Twitter) Personal Websites Group or Personal Blogs/ Group Networking (Ning) Advertise your Social Media Presence Add your URL to email signature and business card Be real and transparent Understand it is a longer term relationship building experience Be present in networking activities and social media space
12. Networking & Social Networking http://www.linkedin.com/in/ericaotto Build Profile Education, Work Experience, References/ Recommendations Presentations/ Articles/ Business Plans Podcasts, Video Clips Hyperlinks to personal website/ blogs, etc. Groups, Discussions, Q & A- lists experts on topics, questions can be sent to up to 200 people Points of Interest (Amazon application for books) Status Updates Build Connections Search and add your own contacts & view contacts connections-MINDSHARE & ALIGNMENT Introduce yourself, Ask for introductions, Make introductions for others- LEVERAGE View Job Postings Job post section as well as Discussion areas used to notify users of positions Explore Events and Other Networking Opportunities Attend others and/ or create your own
14. When You Land Remember your roots Be active in the community; Help others Never burn a bridge Continue to build your network Deliver on what you promised Make a 30/60/90 day plan to help Adapt to culture and manager styles