This document discusses consumer behavior and spending in Belgium. It notes that 88% see out-of-home advertising as influencing their purchases. Many Belgians celebrate holidays like Saint Nicholas and Christmas, and more than 80% buy gifts and food in physical stores. The document provides statistics on foot traffic and visitors to various Belgian events, and recommends out-of-home advertising placements near schools, toy stores, and other points of interest to reach consumers.
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Your outdoor campaign during Winter in the city
1. 88% see
an OOH campaign
as last ad
before purchasing
63%
last-minute
purchases
in December
Consumers are out & spending
1.5Million visitors
@ Brussels Winter Wonders
+550 000 visitors
@ Brussels Car Show
+250 000 daily cars
@ Brussels Be Bright festival
Be present near schools:
we cover over 2700.
We cover over 127 toy stores.79% of 2m族 street furniture located
<1 km from F1F2 shops
Choose your Point of Interest (POI) to reach your consumer: 鍖tnesses, pharmacies, perfumeries, ...
Source: CCB Marketing
90%
of Belgian families
79% of Belgians
buy toys @ physical store
More than 80% gifts
and food bought @ physical store
Budget:
400
50%
more time
in Fitness
Health
& beautyPharmacy
Health
& beautySport
53%
take
better care
of themselves
43%
pay more
attention
to their looks
53%
eat
healthier
Belgians make New Years resolutions
Belgians celebrate Saint Nicholas & Christmas
1. CREATE AWARENESS
2. DRIVE TO STORE
3. INFLUENCE just before purchase
4. Prepare your NEXT ENCOUNTER with your consumer
6 Dec
1 Jan
25 Dec
SCHOOL
TOYSSUPERMARKET