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Winter Park Historical Association's Art Fest

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The project team proposes rebranding the Winter Park Historical Association's Winter Park Arts Fest to distinguish it from the similar City of Winter Park's Winter Park Arts Festival. The rebranding will include a new name, logo, advertising materials, and story line. Developing a unique identity will reduce confusion and increase attendance, vendors, and profits at the event. The team will create deliverables such as a logo, brochure, posters, and ads between April and May following a scheduled plan.

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WINTER PARK HISTORICAL ASSOCIATIONS ARTS FEST REBRANDING
WINTER PARK HISTORICAL ASSOCIATION We the project team propose to the Winter Park Historical Association a rebranding of Winter Park Historical Association兵s Winter Park Art兵s Fest. The plan will include a new name/identity, logo design, advertising materials, as well as a story line as to why the art festival and the Winter Park Historical Association hold this annual event.
TECHNICAL The project team has identi鍖ed that the brand of the Winter Park Historical Association兵s Winter Park Arts Fest is so closely aligned in name and location to the City of Winter Park兵s Winter Park Arts Festival that it causes confusion in the stakeholders. We will be directly distinguishing the two events. We will increase attendance, vendor attendance, and revenue from the event making for a much-improved event. Our objective is to make the Winter Park Arts Fest highly competitive and successful and able to stand on its own merits. Develop a new identity for the Winter Park Arts Fest.
TECHNICAL CONT. New logos will be designed. A story line will be developed. A brochure will be designed. Various advertising materials, such as posters, newspaper advertisements, and press releases will be designed.
TECHNICAL CONT. The new identity and brand will become independent from the City of Winter Park兵s Winter Park Arts Festival. The rebranding will bring more attendance to the event as well as more vendors making for a much more enjoyable and pro鍖table event that will continue to grow and prosper in the future. The event will bene鍖t by eliminating confusion within the planning activities by following this simple project management plan.
MANAGEMENT Deliverables and Schedule New Name for event April 1 April 13 Story Line for event April 13 April 22 Logo Design April 22 April 30 Brochure Design April 30 May 15 Poster Design April 30 May 15 Newspaper Ad Design April 30 May 15 Billboard Design April 30 May 15 Press Release Design April 30 May 15 Printing May 15 May 27
LOGO EXAMPLES
POSTER EXAMPLES
COST Item Freelance Industry Brochure $400 $315 Event Poster $500 $600 Logo Design $300 $500 Billboard Design $500 $600 Newspaper Ad (B&W) $150 $300 Totals $1850 $2315
TEAM INFORMATION Person 1 AAS degree in Advertising and Graphic Design BS degree in Digital Art and Design Candidate MS in Entertainment Business 11 years as a freelance Graphic Designer 11 years as a Web Site Designer Person 2 BA degree in Radio, Television, and Film Candidate for MS in Entertainment Business 5 year experience in Marketing and Promotions Companies worked for: Cox Communications and Coming Attractions Promotions.
TEAM INFORMATION Person 3 BS degree in Digital Art and Design Candidate for MS in Entertainment Business 5 years of Management Experience Person 4 AS degree in Recording Arts BS degree in Music Business Candidate for MS in Entertainment Business 3 years of Management Experience
THANK YOU

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Winter Park Historical Association's Art Fest

  • 1. WINTER PARK HISTORICAL ASSOCIATIONS ARTS FEST REBRANDING
  • 2. WINTER PARK HISTORICAL ASSOCIATION We the project team propose to the Winter Park Historical Association a rebranding of Winter Park Historical Association兵s Winter Park Art兵s Fest. The plan will include a new name/identity, logo design, advertising materials, as well as a story line as to why the art festival and the Winter Park Historical Association hold this annual event.
  • 3. TECHNICAL The project team has identi鍖ed that the brand of the Winter Park Historical Association兵s Winter Park Arts Fest is so closely aligned in name and location to the City of Winter Park兵s Winter Park Arts Festival that it causes confusion in the stakeholders. We will be directly distinguishing the two events. We will increase attendance, vendor attendance, and revenue from the event making for a much-improved event. Our objective is to make the Winter Park Arts Fest highly competitive and successful and able to stand on its own merits. Develop a new identity for the Winter Park Arts Fest.
  • 4. TECHNICAL CONT. New logos will be designed. A story line will be developed. A brochure will be designed. Various advertising materials, such as posters, newspaper advertisements, and press releases will be designed.
  • 5. TECHNICAL CONT. The new identity and brand will become independent from the City of Winter Park兵s Winter Park Arts Festival. The rebranding will bring more attendance to the event as well as more vendors making for a much more enjoyable and pro鍖table event that will continue to grow and prosper in the future. The event will bene鍖t by eliminating confusion within the planning activities by following this simple project management plan.
  • 6. MANAGEMENT Deliverables and Schedule New Name for event April 1 April 13 Story Line for event April 13 April 22 Logo Design April 22 April 30 Brochure Design April 30 May 15 Poster Design April 30 May 15 Newspaper Ad Design April 30 May 15 Billboard Design April 30 May 15 Press Release Design April 30 May 15 Printing May 15 May 27
  • 9. COST Item Freelance Industry Brochure $400 $315 Event Poster $500 $600 Logo Design $300 $500 Billboard Design $500 $600 Newspaper Ad (B&W) $150 $300 Totals $1850 $2315
  • 10. TEAM INFORMATION Person 1 AAS degree in Advertising and Graphic Design BS degree in Digital Art and Design Candidate MS in Entertainment Business 11 years as a freelance Graphic Designer 11 years as a Web Site Designer Person 2 BA degree in Radio, Television, and Film Candidate for MS in Entertainment Business 5 year experience in Marketing and Promotions Companies worked for: Cox Communications and Coming Attractions Promotions.
  • 11. TEAM INFORMATION Person 3 BS degree in Digital Art and Design Candidate for MS in Entertainment Business 5 years of Management Experience Person 4 AS degree in Recording Arts BS degree in Music Business Candidate for MS in Entertainment Business 3 years of Management Experience