Wirelesspowerpoint
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The document discusses the target audience of the Wireless music festival. It analyzes that the popular artists performing, like Jay-Z and Justin Timberlake, largely appeal to teenagers. The environment of the festival, with alcohol and dancing, is also more suitable for teenagers than families with young children. The advertisement of the festival on youth-oriented radio stations and social media sites helped reach the target audience of teenagers.
Wirelesspowerpoint
- 1. The layout of the website for the Wireless tickets is very eye-catching and appealing to the audience. However, its just a colour scheme right? Anyone could be attracted to these colours. So maybe this doesn't quite tell us who out main target audience may be.
- 2. What about the prices?
- 3. What artists were performing? At the festival, there were many popular artists performing such as: Big Sean, Jay-Z, Justin Timberlake, Iggy Azalea, Will.I.Am, Macklemore & so many more. These artists are very popular in the music industry and many young teenagers listen to them. I think the festival was aimed at teenagers because of the music being performed which most of them seemed to be singing along to happily. I wouldnt necessarily expect a family with young children coming to watch Wireless where theres alcohol, swearing and dancing in a confined space. Most teenagers however enjoy this type of environments and this is why I think Wireless is aimed at teenagers.
- 4. Advertisment The wireless festival was advertised on many different sites and other media. On popular radio stations like Choice.fm and KISS. Also, on youth friendly social networking sites like Twitter and Facebook. These are sites that young people tend to go on the most so the majority of them would find out about the festival. Sites like Instagram and twitter have a majority of teenage users. So this was a great way to appeal to the target audience.