Lecture at the University of Wisconsin-Madison
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This document discusses design for sustainable behavior through three tools: [1] understanding user behavior and context, [2] influencing attitudes and habits, and [3] modifying environments. Understanding how attitudes, habits, and contexts determine behavior allows designers to influence behavior positively. Design can make sustainable choices easier by removing positive reinforcement of unsustainable behaviors or creating negative reinforcement. The overall goal is to modify environments to encourage movement toward preferred, sustainable directions.
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Lecture at the University of Wisconsin-Madison
- 1. Design for Sustainable Behaviour Lecture at the University of Wisconsin-Madison, fall 2011 by Johannes Zachrisson Daae
- 2. Content: The importance of design Changing behaviour through design Three tools Johannes Zachrisson
- 7. Enough electricity to run practically all the street lighting in the UK (DEFRA)
- 11. Pic by David Basanta www.tii.se User Product in control in control
- 12. Foggs behavioural grid http://www.behaviorwizard.org/
- 13. The Behavior Wizard http://www.behaviorwizard.org/
- 14. Design with intent by Dan Lockton www.designwithintent.co.uk
- 15. Design with intent by Dan Lockton www.designwithintent.co.uk
- 18. Understanding of the user Social and the usage context Psychology Understanding of how behaviour is determined
- 20. Comprehensive Action Determination Model Kl旦ckner & Bl旦baum, 2010
- 21. The attitude-behaviour-context theory Stern, 2000
- 22. Positive + + + User attitude Neutral + + Negative - +
- 23. Comprehensive Action Determination Model Kl旦ckner & Bl旦baum, 2010
- 24. Breaking habits: Make the user aware of the behaviour Remove positive / create negative reinforcement Jager, 2003
- 25. Robertson, 1967
- 27. I have made up my mind that I would never try to reform man thats much to difficult. What I would do was to try to modify the environment in such a way as to get man moving in preferred directions R. Buckminster Fuller, 1966