W.I.S.E. – Database enrichment at the times of information overload
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This document proposes a system called WISE (Wider Internet Semantic Enrichment) to link online user identities and enrich profile data. WISE retrieves publicly available information from internet sources using an email address. It matches and consolidates a user's contacts, demographics, social profiles, organization details, and photos. WISE was tested on a list of Italian email addresses and achieved a 28% match rate across these different identity profile fields. The goal of WISE is to generate business-relevant user information by linking a user's multiple online identities indicated by their email address.
W.I.S.E. – Database enrichment at the times of information overload
- 1. DATABASE ENRICHMENT AT THE INFORMATION TIMES OF O V E R LOA D 1
- 2. The Internet User 2000 2008 Now 2
- 3. Inter-network of users and applications 2000 2008 Now 3
- 4. 4
- 5. “THE WEB IS MORE A SOCIAL CREATION THAN A TECHNICAL ONE. I DESIGNED IT FOR A SOCIAL EFFECT — TO HELP PEOPLE WORK TOGETHER” Tim Berners Lee 5
- 6. Inter-network of users and applications 2000 2008 Now 6
- 7. 2000 2008 Now 7
- 8. IN AUGUST 2008 FACEBOOK P U T S A FAC E TO 100M INTERNET USER 2000 2008 Now 8
- 9. IN AGOUST 2012 FACEBOOK P U T S A FAC E TO 800M INTERNET USER 2000 2008 Now 9
- 10. SINCE THEN A UNIVERSE OF ETHEROGENEUS SOCIAL NETWORKS WA S B O R N 10
- 11. GIVING B I RT H TO MULTIPLE O N L I N E IDENTITIES 11
- 12. 12
- 13. HOW TO LINK THEM ALL ? 13
- 15. INTRODUCING THE BEST SINGLE INVENTION OF THE INTERNET (UNTIL 22 MAY 2012) 15
- 16. 16
- 17. THE EMAIL ADDRESS 16
- 18. 17
- 19. IN DATABASE THEORIES A UNIQUE KEY IS BEST-REQUIRED IN ORDER TO IDENTIFY RESOURCES AS A SINGLE ENTITY 18
- 20. IT TURNS OUT THAT EMAIL ADDRESS IS STILL ESSENTIAL TO LINK ALL ONLINE IDE NTITIES (AND RELATED-DATA) 19
- 21. Unknown user Unknown user Unknow title Unknow status Unknown user Unknow info ? 20
- 22. @panaghia Sergio Panagia Don’t look down Cemit Interactive .. Sergio Panagia Degli .. Università Web Develop.. sergio@cemitds.it 21
- 23. SO WHAT? 22
- 24. INTRODUCING WISE WIDER INTERNET SEMANTIC ENRICHMENT 23
- 25. WISE RETRIVES USER INFORMATION FROM P U B L I C LY AVA I L A B L E INTERNET SOURCES s.panagia@cemitds.it Email Address 24
- 26. WISE RETRIVES USER INFORMATION FROM P U B L I C LY AVA I L A B L E INTERNET SOURCES s.panagia@cemitds.it Email Address 25
- 27. WISE WHICH INFORMATION? 1 Contacts 2 Social Profiles 3 Business / Organization 4 Demographics 26
- 28. CONTACTS First Name Last Name Websites Chat/IM Accounts 27
- 29. DEMOGRAPHICS Age Range Location Gender 28
- 30. SOCIAL PROFILES Username Bio URL N° Followings N° Followers 29
- 31. USER PHOTOS Social Network Url 30
- 32. ORGANIZATION Company Job Title Start Date End Date 31
- 33. HOW WELL? 32
- 34. Match Contact Infos Demographics Photos Social Profiles 33
- 35. Match Contact Infos Demographics Photos Social Profiles 34
- 36. Match 28 % Contact Infos Demographics Photos Social Profiles 34
- 37. } Match 1 Demographics 29.6 TESTED 2 Contact Infos 26.5 on a list of emails* 3 Social Profiles 4 Organization 29.5 0.03 % * list of emails owned by italian users 5 Photos 27.98 35
- 38. Thank you . Sergio Panagia @panaghia sergio@cemitds.it 36