With Deadlines Marketing strategy
Great Lakes Dental USA's (GLD) current marketing strategies include cold calls, mailers, job postings, and emails to recruit employees. New strategies proposed include purchasing doctor listings by state and direct mailing them monthly, using specialty envelopes, and a soldier stamp on letters. GLD also plans to market at dental schools through mailers, job fairs, newsletter ads, and becoming a featured business on associations' websites. Additionally, GLD will establish a Facebook presence by early 2013 to promote the business and recruit providers. Problem areas for recruiting include increasing pay for DAs in certain locations like Washington DC and placing monthly ads in association newsletters for those areas starting in October 2012. The overall goal is to establish
With Deadlines Marketing strategy
- 1. Marketing Strategy Great Lakes Dental USA
- 2. Current Marketing Strategy GLD's current marketing efforts include the following methods: Cold Call to recruit employees Fed-ex marketing letters to recruit employees Job board postings to recruit employees E-mail marketing letter to recruit employees
- 3. New Marketing Ideas Purchase a doctor listing for every state in our territory Send a marketing letter to each doctor on our list by direct mail on a monthly basis. ( Sept 21st- WA DC, Upstate NY, MO, ID, WY, SC) ( Oct 12th- NV, WA, ND, NC) Use specialty envelopes to capture attention. (Order by: 9/7/12 & Mail first batch out by: 9/21/12) Use GLD letterhead and a colorful soldier stamp on the paper to capture attention. (Order by: 9/7/12)
- 4. Design Idea Order our specialty envelopes by Sept 7th 2012
- 5. New Marketing Ideas REACH In order to reach our new graduating dentists Mail marketing letters to dental schools by February 15 th and again by March 15th. Rent a booth at dental schools job fairs for graduating dentists where Nilsa and Rebecca will market our business and recruit new grads. (Reserve booth according to area dates). Place an ad in dental schools newsletters. (Quarterly) Become a featured business on the dental associations website. (Quarterly)
- 6. New Marketing Ideas Facebook Social Media We can use Facebook to gain new providers, stay in touch with current providers and promote within a circle of friends. We can also use it to create buzz that is specific about our business. Our goal will be to establish a presence and gain recognition in the dental community. Deadline: February 2013
- 7. Identified Problem Areas Some of our current areas that need special recruiting attention are: Washington DC Maine Vermont Upstate NY Missouri Idaho Wyoming
- 8. Marketing strategies in problem areas Some of the areas we have difficulties in recruiting dependable DA's are because our offered rate of pay does not meet the location pay-scale standard. In these areas we propose we offer our DA's at least the area going rate for their position. Washington DC = DA $23 per hour / Deadline: November 2012 Place a monthly ad in the dental associations newsletter in our problem areas. / Deadline: October 1st 2012
- 9. The Big Picture Dental Assistants are recruited easily from practice locations when we have established providers. The goal: To establish name recognition amongst the dental community through repeated exposure. To reach all providers state wide and maintain quality dentists and DA's throughout the state. To become a known in the dental community as a company that provides doctors and assistants with an opportunity to supplement their income and to serve a great cause.