With Love to the Uncanny_final2
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The document discusses cultural strategies for dealing with the uncanny or untypical body. It begins by defining the uncanny as something familiar yet concealed and unfamiliar yet revealed. It then outlines different cultural codes and strategies for either taming or valorizing the untypical body. These include patronization, normalization, aesthetization, reinforcement, and provocation. The document argues that cultural strategies have moved from conditional acceptance of the untypical to demanding their inclusion and valorization through visibility, diversity, and emancipation rather than concealment and uniformity.
With Love to the Uncanny_final2
- 1. WITH LOVE TO THE UNCANNY cultural familiarisation strategies of the Other 1
- 2. What is the Uncanny? 2 FAMILIAR and CONCEALED UNFAMILIAR and REVEALED
- 3. Culture helps us deal with the untypical body by concealing it UNTIPICAL Damaged Different Unattractive Suffering Sick Weak Stupid Imperfect Passive Worse Restrained Inept Undesirable Indifferent TYPICAL Functional Normal Beautiful Joyful Healthy Strong Clever Ideal Active Better Independent Capable Desirable Meaningful 3
- 4. The Uncanny raises fear 4 Ambivalent, threatens the integrity of the typical Unusual appearance physical disability, body deformation or modification It reveals bodys properties: its mortality, aging, relativity, naturalness
- 5. Cultural strategies help to overcome the fear by taming the untypical body or valorising it 5 AESTHETISATIONPATRONISATION NORMALISATION REINFORCEMENT PROVOCATION PROVOCATION Art Fashion Social welfare School Parenting Cultural Clich辿s Family cinema Advertising Technology Superheroes Military Sports Counter culture Criminal world Transgressive sexuality SOURCES OFCODES TAMING STRATEGIES VALORISING STRATEGIES
- 6. Patronization WED LOVE THE UNCANNY TO BE PREDICTIBLE 6
- 7. Playful kids 7 LANGUAGE Infantile joy, child's play WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes dependent R
- 8. Dedicated apprentice 8 LANGUAGE Documentary, reportage WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny is brought under social control R
- 9. Normalisation WED LOVE THE UNCANNY TO BE ORDINARY 9
- 10. Everyday everyman 10 LANGUAGE Stock photography, cultural clich辿s WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes typical - child, family father, student, worker etc. D
- 11. Cheerful optimism 11 LANGUAGE Dramedy WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes a cheerful person satisfied with life D
- 12. Athletic activeness 12 LANGUAGE Professional sport, sport TV broadcast WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes physically active, strong D
- 13. Portrait of the Self 13 LANGUAGE Portrait WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes an individual not a label D
- 14. Love Story 14 LANGUAGE Rom com, wedding photos, WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes an emotional and physically attractive person E
- 15. Aesthetisation WED LOVE THE UNCANNY TO BE BEAUTIFUL 15
- 16. Fashionable uniqueness 16 LANGUAGE Fashion catalogue or magazine WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes an original appendix, an aesthetic accessory E E
- 17. New beauty canon 17 Language Classical art WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes the new beautiful E
- 18. Avant-garde form 18 LANGUAGE Modern art WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes meaningful, visible, encourages a second thought E
- 19. Models sex appeal 19 LANGUAGE Erotism, sensual fashion WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes a physically attractive person E
- 20. Reinforcement WED LOVE THE UNCANNY TO BE EXTRAORDINARY 20
- 21. Next human 21 LANGUAGE Futuristic technology WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes a better version of human being, which can fully show the possibilities of technology E
- 22. Superable hero 22 LANGUAGE Comic books, action, superhero movies WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes gifted with special abilities and extraordinary strength E
- 23. Extreme mind 23 LANGUAGE Extreme and racing sports WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny overcomes its limitations with fortitude, becomes tougher than typical E
- 24. Provocation WED LOVE THE UNCANNY TO BE INDEPENDENT 24
- 25. Seductive fetish 25 LANGUAGE Erotic fetish, transgressive sexuality WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny becomes a sexual fetish, an object of desire E
- 26. Dissenting rebels 26 LANGUAGE Street gang, street subculture WHAT DOES THE CODE DO WITH THE UNCANNY The Uncanny opposed to the existing order, becomes nonconformist E
- 27. Everyday Everyman Cheerful optimism Athletic Activeness Portrait of the Self Love story From conditional love to demand for love Avant-garde form Fashion uniqueness Next human Extreme mind Superhable hero Seductive fetish Dissenting rebels New beauty canon Models sex appeal SUBMISSION RESISTANCE CONFORMISM EXCESS Playful kids Dedicated apprentice 27
- 28. REINFORCEMENT PROVOCATION AESTHETISATION SUBMISSION RESISTANCE CONFORMISM EXCESS PATRONISATION NORMALISATION From conditional love to demand for love 28 AESTHETISATION
- 29. REINFORCEMENT PROVOCATION AESTHETISATION SUBMISSION RESISTANCE CONFORMISM EXCESS PATRONISATION NORMALISATION From conditional love to demand for love 29 TAMING VALORISING Uniformity Emancipation Normativeness Diversity Concealment Visibility AESTHETISATION
- 30. We can observe a cultural change conditional love uniformity ordinariness normativeness concealment OLD STRATEGIES demand for love emancipation uniqueness diversity visibility NEW STRATEGIES 30
- 31. Let's make semiotics meaningful not only full of meanings. The way we use our language is the way we create the world. 32
- 32. Maciej Biedziski Paulina Goch-Kenawy Anna Niewiadomy thank you. 33
Editor's Notes
- #29: Jentsch says: In telling a story, one of the most success- ful devices for easily creating uncanny effects is to leave the reader in uncertainty whether a particular figure in the story is a human being or an automaton; and to do it in such a way that his attention is not directly focused upon his uncertainty, so that he may not be urged to go into the matter and clear it up immediately, since that, as we have said, would quickly dissipate the peculiar emotional effect of the thing.
- #30: Jentsch says: In telling a story, one of the most success- ful devices for easily creating uncanny effects is to leave the reader in uncertainty whether a particular figure in the story is a human being or an automaton; and to do it in such a way that his attention is not directly focused upon his uncertainty, so that he may not be urged to go into the matter and clear it up immediately, since that, as we have said, would quickly dissipate the peculiar emotional effect of the thing.