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SELF-TRACKERS PORTRAIT
BY Withings
Withings                                                Interested in a few original figures?                                                         SELF-TRACKERS PORTRAIT


 WOMEN ARE THE FIRST OUT OF BED!                                                              FOIE GRAS BEATS TURKEY…                                                  MEN          WOMEN




 American women      … whereas American      European women        …whereas European
 weigh themselves    men weigh               weigh themselves      men weigh
 at 8:22 am          themselves at 8:27 am   at 8:13 am average…   themselves at 8:18 am
 average…            average.                                      average.


                                                                                                           Thanksgiving                                         Christmas
 WHO SAID MEN DON’T CARE ABOUT THEIR WEIGHT?
 Average number of weigh-ins each month:
                                                                                                                               67.15                63.67               kg        63.84
                                                                                                  67.00
                                                                                                                    kg                                                 kg


            8.1
             TIMES
                             7.7
                               TIMES
                                                       7.0
                                                        TIMES
                                                                          7.2
                                                                            TIMES
                                                                                                  In 2010, just before and after
                                                                                                  Thanksgiving, women average
                                                                                                                                                    In 2010, just before and after
                                                                                                                                                    Christmas, women average weight
                                                                                                  weight increased (only) of 150 g.                 increased of 170 g.




                                                                                                  86.49                        86.70               84.67                          84.98
                                                                                                                    kg                                                 kg
                                                                                                  In 2010, just before and after                   In 2010, just before and after
                                                                                                  Thanksgiving, men average weight                 Christmas, men average weight
                                                                                                  increased of 210 g.                              increased of 310 g.




                                               Who are self-trackers? What do they achieve?


 GENDER REPARTITION OF OUR BODY SCALE USERS:                                                   SHARE OF BODY SCALE USERS WITHIN NORMAL BMI RANGE:

                                                                                                             In 2011, BMI is normal (between 20 and 25) for:



                                                                                                     26%                  52%                          31%                   57%
       29%                                         33%
        WOMEN                                       WOMEN                                            of men users        of female users               of men users         of female users
                     71%                                           67%                                                20                     25                        30
                         MEN                                          MEN
                                                                                                      UNDERWEIGHT              NORMAL              OVERWEIGHT                 OBESE




 AVERAGE AGE OF OUR BODY SCALE USERS:
                                                                                             49% 72%          THIS IS THE SHARE                                    THIS IS THE SHARE
                                                                                                              OF OUR BLOOD                                         OF OUR BODY SCALE
                                                                                                              PRESSURE MONITOR                                     USERS WHO START
                                                                                             USERS WHO HAVE STABILIZED                             OR REACH A NORMAL BMI




                                                                                            3                                                     3
                                                                                             THEIR BLOOD PRESSURE AFTER                            RANGE AND REMAIN STABLE


          39            48                            38            47                                    weeks                                                months
        YEARS OLD     YEARS OLD                     YEARS OLD      YEARS OLD
                                                                                                          OF SELF-TRACKING.
                                                                                                                                                               after.
                                                                                           Source: anonymous data extracted from Withings’ products users databases.

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Withings self-trackers-portrait-preview eu

  • 2. Withings Interested in a few original figures? SELF-TRACKERS PORTRAIT WOMEN ARE THE FIRST OUT OF BED! FOIE GRAS BEATS TURKEY… MEN WOMEN American women … whereas American European women …whereas European weigh themselves men weigh weigh themselves men weigh at 8:22 am themselves at 8:27 am at 8:13 am average… themselves at 8:18 am average… average. average. Thanksgiving Christmas WHO SAID MEN DON’T CARE ABOUT THEIR WEIGHT? Average number of weigh-ins each month: 67.15 63.67 kg 63.84 67.00 kg kg 8.1 TIMES 7.7 TIMES 7.0 TIMES 7.2 TIMES In 2010, just before and after Thanksgiving, women average In 2010, just before and after Christmas, women average weight weight increased (only) of 150 g. increased of 170 g. 86.49 86.70 84.67 84.98 kg kg In 2010, just before and after In 2010, just before and after Thanksgiving, men average weight Christmas, men average weight increased of 210 g. increased of 310 g. Who are self-trackers? What do they achieve? GENDER REPARTITION OF OUR BODY SCALE USERS: SHARE OF BODY SCALE USERS WITHIN NORMAL BMI RANGE: In 2011, BMI is normal (between 20 and 25) for: 26% 52% 31% 57% 29% 33% WOMEN WOMEN of men users of female users of men users of female users 71% 67% 20 25 30 MEN MEN UNDERWEIGHT NORMAL OVERWEIGHT OBESE AVERAGE AGE OF OUR BODY SCALE USERS: 49% 72% THIS IS THE SHARE THIS IS THE SHARE OF OUR BLOOD OF OUR BODY SCALE PRESSURE MONITOR USERS WHO START USERS WHO HAVE STABILIZED OR REACH A NORMAL BMI 3 3 THEIR BLOOD PRESSURE AFTER RANGE AND REMAIN STABLE 39 48 38 47 weeks months YEARS OLD YEARS OLD YEARS OLD YEARS OLD OF SELF-TRACKING. after. Source: anonymous data extracted from Withings’ products users databases.