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Wk 3   critical factors in managing technology
Industry Needs in MOT *
       Technology and Its Enablers *
      Changing Trends in Industry *
    Issues in Managing Technology *
Determinants of Nations Capability *
                 Managing Change *
     Bringing Innovation to Market *
Understand needs in managing technology
 Know the issues in managing technology
Explain requirements in managing change
Wk 3   critical factors in managing technology
 Identified by National Research Council (1987)
  1. How to integrate technology into the overall strategic
      objectives of the firm
  2. How to get into and out of technologies faster and more
      efficiently
  3. How to assess / evaluate technology more effectively
  4. How best to accomplish technology transfer
  5. How to reduce new product development time
  6. How to manage large, complex and interdisciplinary or inter
      organizational projects/systems
  7. How to manage the organizations internal use of technology
  8. How to leverage the effectiveness of technical professionals
 Issues falling under the scope of MOT can be
  categorized as follows:
  1. Methods and tools for effective management of
      resources
  2. The business environment and the ability to manage
      the interface between the organization and the
      external environment
  3. The structure and management of organizations
  4. Management of R&D and engineering projects
  5. Management of human resources under conditions of
      rapid technological and social change
The decline of U.S. industrial competitiveness in the 1970s
 and 1980s is widely perceived to have resulted not from an
inability to develop new technologies but from the failure to
manage available and emerging technologies in an effective
                     and timely manner




     The unifying theme for the entire field of MOT is
             technology as a creator of wealth
    The concern is the conditions dictated by changes in
     technology and by the global business environment
Resources


The Business Environment


The Structure & Management of Organizations


Project Planning & Management


Management of Human Resources
   Managers that live in competitive environment must be equipped
    with predictive methodologies and decision tools that are
    reliable, flexible, practical and fast.
   Areas are considered critical:
    a. Methods of Performance Assessment
    b. The Measure of Performance of a Technology
    c. The Measure of Benefits from R&D Activities
    d. New Tools for Optimizing Decisions
    e. Alliances as Alternative to Rivalry
   Their continued research, validation, refinement and application
    deserve a high priority.
   To remain competitive, a firm must anticipate and evaluate
    technological opportunities before other firms attain an
    insurmountable competitive edge.
   The following are considered priority issues:
    a. The Integration of Technological and Strategic Plans
    b. The Impact of Third Parties on Technological Change
    c. Increasing the Users Influence in the Selection and Application of
       Technologies
    d. Decreasing Social Resistance to the Introduction and Adoption of
       Technology in the Workplace
    e. Distributing the Benefits from New Technologies to Gain
       Acceptance
    f. Other Areas of Concern to the Firm
   Installation of technological gatekeepers, the encouragement of
    internal entrepreneurship and the increase of joint ventures in
    both R&D and production have major consequences for
    organizational structure.
   The following topics are viewed as priority issues:
    a. Factors Leading to Reorganization of Technological Activities in
       Firms
    b. Evaluating the Impacts of Reorganization on Technical Activities
       (R&D and Manufacturing Engineering)
    c. The Effects of Different Organizational Structures on the Efficiency
       of the Product Development Cycle
    d. Facilitators and Inhibitors of Technological Innovations and
       Transfer within Organizations
    e. Documentation of the Decision Processes Leading to Organizational
       Changes
   Complex R&D projects require the mobilization of substantial
    resources and the coordination of activities.
   Attention to the following items deserve special attention:
    a. Project Portfolio Selection
    b. Human Problems in Project Management
    c. Initiation of Innovative Ideas in Organizations: Top Down or
       Bottom Up?
           Creating a balance between these divergent views
           Understanding the dynamics of this balance
           Finding and evaluating existing patterns and identifying their
            impact on organizational performance
    d. Postmortem Analyses of Projects
   Biggest challenge for organizations is harnessing and fully
    utilizing the capability of employees
   Special attention should be accorded to the following points:
    a. The Effects of Technological Change on the Skill Requirements of
       the Workforce
    b. Matching and Training the Skilled Workforce to Meet the
       Requirements of New Technologies
    c. Obsolescence of Professional Staff and the Continuing Need for
       Professional Development Activities
    d. The Role of Technological Gatekeepers and Internal Entrepreneurs
    e. Social Consequences of Technological Change
    f. Other Areas of Importance
Scientific and              Market Demand               An Agent That
     Technological              The scale of domestic      Transforms This
      Capability                       markets            Capability into Goods
The strength of the national   The openness of global       and Services
           research              markets as engines for
                                   innovation and its      Synergy between basic
  The quality of technical        commercialization       research and downstream
          education                                       technical activities such as
The strength of information                                 design and production
  technology infrastructure                                       capabilities
                                                            Ability to continually
                                                              modernize plant and
                                                                   equipment
Managing Operation               Managing Innovation

 Creating Todays Revenue       Creating Tomorrows Revenue

 Single Route and Result        Multiple Routes and Results

Driven by Functional Teams    Driven by Cross-Functional Teams

   Clear, Shared Goals        Unclear, Often Conflicting Goals

Traditional Players & Roles         New Players & Role

 DOING THING RIGHTS               DOING RIGHT THINGS
1   2   3
4
                     Gap between suppliers
                        and demanders

3
              4Ps Marketing Strategy


2
          Market Positioning

1
    Product Definition
Organization will loose their competitiveness
     if fail to manage technologies in an
          effective and timely manner

 5 essential issues in managing technology

A new managing style to adapt the changes is
  require for organization survival in current
                  environment

More Related Content

Wk 3 critical factors in managing technology

  • 2. Industry Needs in MOT * Technology and Its Enablers * Changing Trends in Industry * Issues in Managing Technology * Determinants of Nations Capability * Managing Change * Bringing Innovation to Market *
  • 3. Understand needs in managing technology Know the issues in managing technology Explain requirements in managing change
  • 5. Identified by National Research Council (1987) 1. How to integrate technology into the overall strategic objectives of the firm 2. How to get into and out of technologies faster and more efficiently 3. How to assess / evaluate technology more effectively 4. How best to accomplish technology transfer 5. How to reduce new product development time 6. How to manage large, complex and interdisciplinary or inter organizational projects/systems 7. How to manage the organizations internal use of technology 8. How to leverage the effectiveness of technical professionals
  • 6. Issues falling under the scope of MOT can be categorized as follows: 1. Methods and tools for effective management of resources 2. The business environment and the ability to manage the interface between the organization and the external environment 3. The structure and management of organizations 4. Management of R&D and engineering projects 5. Management of human resources under conditions of rapid technological and social change
  • 7. The decline of U.S. industrial competitiveness in the 1970s and 1980s is widely perceived to have resulted not from an inability to develop new technologies but from the failure to manage available and emerging technologies in an effective and timely manner The unifying theme for the entire field of MOT is technology as a creator of wealth The concern is the conditions dictated by changes in technology and by the global business environment
  • 8. Resources The Business Environment The Structure & Management of Organizations Project Planning & Management Management of Human Resources
  • 9. Managers that live in competitive environment must be equipped with predictive methodologies and decision tools that are reliable, flexible, practical and fast. Areas are considered critical: a. Methods of Performance Assessment b. The Measure of Performance of a Technology c. The Measure of Benefits from R&D Activities d. New Tools for Optimizing Decisions e. Alliances as Alternative to Rivalry Their continued research, validation, refinement and application deserve a high priority.
  • 10. To remain competitive, a firm must anticipate and evaluate technological opportunities before other firms attain an insurmountable competitive edge. The following are considered priority issues: a. The Integration of Technological and Strategic Plans b. The Impact of Third Parties on Technological Change c. Increasing the Users Influence in the Selection and Application of Technologies d. Decreasing Social Resistance to the Introduction and Adoption of Technology in the Workplace e. Distributing the Benefits from New Technologies to Gain Acceptance f. Other Areas of Concern to the Firm
  • 11. Installation of technological gatekeepers, the encouragement of internal entrepreneurship and the increase of joint ventures in both R&D and production have major consequences for organizational structure. The following topics are viewed as priority issues: a. Factors Leading to Reorganization of Technological Activities in Firms b. Evaluating the Impacts of Reorganization on Technical Activities (R&D and Manufacturing Engineering) c. The Effects of Different Organizational Structures on the Efficiency of the Product Development Cycle d. Facilitators and Inhibitors of Technological Innovations and Transfer within Organizations e. Documentation of the Decision Processes Leading to Organizational Changes
  • 12. Complex R&D projects require the mobilization of substantial resources and the coordination of activities. Attention to the following items deserve special attention: a. Project Portfolio Selection b. Human Problems in Project Management c. Initiation of Innovative Ideas in Organizations: Top Down or Bottom Up? Creating a balance between these divergent views Understanding the dynamics of this balance Finding and evaluating existing patterns and identifying their impact on organizational performance d. Postmortem Analyses of Projects
  • 13. Biggest challenge for organizations is harnessing and fully utilizing the capability of employees Special attention should be accorded to the following points: a. The Effects of Technological Change on the Skill Requirements of the Workforce b. Matching and Training the Skilled Workforce to Meet the Requirements of New Technologies c. Obsolescence of Professional Staff and the Continuing Need for Professional Development Activities d. The Role of Technological Gatekeepers and Internal Entrepreneurs e. Social Consequences of Technological Change f. Other Areas of Importance
  • 14. Scientific and Market Demand An Agent That Technological The scale of domestic Transforms This Capability markets Capability into Goods The strength of the national The openness of global and Services research markets as engines for innovation and its Synergy between basic The quality of technical commercialization research and downstream education technical activities such as The strength of information design and production technology infrastructure capabilities Ability to continually modernize plant and equipment
  • 15. Managing Operation Managing Innovation Creating Todays Revenue Creating Tomorrows Revenue Single Route and Result Multiple Routes and Results Driven by Functional Teams Driven by Cross-Functional Teams Clear, Shared Goals Unclear, Often Conflicting Goals Traditional Players & Roles New Players & Role DOING THING RIGHTS DOING RIGHT THINGS
  • 16. 1 2 3
  • 17. 4 Gap between suppliers and demanders 3 4Ps Marketing Strategy 2 Market Positioning 1 Product Definition
  • 18. Organization will loose their competitiveness if fail to manage technologies in an effective and timely manner 5 essential issues in managing technology A new managing style to adapt the changes is require for organization survival in current environment