Fried carefully analyzes the works of influential photographers such as Jeff Wall, Hiroshi Sugimoto, and Cindy Sherman across ten chapters. He explores concepts like the exploration of the everyday, the role of the viewer, and theatricality. Fried provides exhaustive detail on the artworks themselves and supports his positions with references to art history and conversations with artists. While it remains to be seen if Fried has proved his thesis, the book offers valuable perspectives on the history and development of contemporary photography.