Digital disruption refers to changes enabled by digital technologies that disrupt established ways of doing business. The document discusses how digital disruption through cloud computing is impacting the accounting profession. It finds that 69% of accountants surveyed use cloud-based accounting software and view the impact of cloud computing as overwhelmingly positive. While security concerns remain a drawback, current cloud users plan to increase their investment and usage of cloud computing.
3. Digital Disruption
Changes enabled by digital technologies that occur at a
pace and magnitude that disrupt established ways of
value creation, social interactions, doing business and
more generally our thinking.
- The University of Sydney
6. TV,
125
PC,
102
Phone,
132
Tab,
37
Daily distribution of Australian screen minutes
Source: Milward Brown AdReaction, 2014
11. 11
Key Takeaways and Themes
______________________________________________________________________________________________________________________________
Embrace, not fear, the cloud.
Current business transformation is more than the cloud. Emerging digital
experiences will define you and your clients business
69% of accountants surveyed use a cloud computing platform for accounting
software
The overall impact of cloud is quantifiably beneficial for the accounting profession.
Your SME clients are net positive, but need more convincing
12. 12
Methodology Quantitative and Qualitative
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Quantitative Methodology
200 Australia wide telephone interviews of SME organisations
300 Australia wide telephone interviews of Small to Mid Sized Accounting/Tax
firms
Qualitative Methodology
12 in-depth or one-to-one interviews of SME organisation employees
12 in-depth or one-to-one interviews of Small to Mid Sized Accounting/Tax firm
employees
13. 13
Quantifying Cloud Usage for Accountants
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69% of accounting firms in Australia
currently use cloud computing (SaaS)
based accounting applications
(sample size = 300 Accountants in Australia)
14. 14
Quantifying Cloud Usage for Accountants
______________________________________________________________________________________________________________________________
Australian accountants use an average of 1.9 cloud accounting apps
59% of Accountants operating cloud based software, use 2 or more cloud apps
Xero and MYOB dominate the market.
98% of accountants using cloud use at least one of these brands.
49% of accountants using two cloud apps use both of these brands
(sample size = 300 Accountants in Australia)
15. 15
Regional vs Urban Accountants
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26% of accountants were located in regional centres, the remaining 74% in the
state and territory capitals
60% of accounting firms in regional areas are using cloud based accounting
applications with their clients
72% of accounting firms in urban areas are using cloud based accounting
applications with their clients
Overall whilst uptake in regional areas is lower than urban, there is limited defining
behavioural patterns differentiating the two locations
This reinforces the universal client driven demands to go to the cloud
(sample size = 300 Accountants in Australia)
16. 16
Is There an Accounting Age Divide?
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Average age of an accountant
using cloud accounting
applications = 36
75% of accountants under the
age of 50 are currently using
cloud accounting packages
Average age of an accountant
NOT using cloud accounting
applications = 40
Just 45% of accountants over the
age of 50 are using cloud
accounting packages
(sample size = 300 Accountants in Australia)
17. 17
Baby Boomers vs Millennials
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This issue is clearly critical to how you communicate with your clients and co-workers
older and younger
You cannot use a one size fits all approach across the age divide. Younger
accountants understand the technology and the benefits
A critical qualitative issue is the way in which the cloud is sold to Millennials.
Everyone is trying to sell cloud to our parents, not to us
Dont sell us the cloud - Tell us why I should use MYOB not Xero
Help us sell to our clients, and create a cloud ecosystem for the SME
(sample size = 300 Accountants in Australia)
18. Depth of Impact of Cloud Computing on Services provided to SMEs
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18
Will Services Provided to SMEs Be Impacted by the Shift to the Cloud
Consider it a significant negative impact
Consider it a slight negative impact
Neutral/No Opinion
Consider it a slight positive impact
Consider it a significant positive impact
(sample size = 300 Accountants in Australia)
19. Depth of the Impact of Cloud Computing on Services provided to SMEs
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19
50%
40%
30%
20%
10%
0%
Consider it a
significant negative
impact
Consider it a slight
negative impact
Neutral/No Opinion Consider it a slight
positive impact
Consider it a
significant positive
impact
Cloud Users
Non Cloud Users
(sample size = 300 Accountants in Australia)
20. Depth of Impact of Cloud Computing on Services provided to SMEs
______________________________________________________________________________________________________________________________
On the scale of 1 (significant negative) to 5 (Significant Positive)
Users of cloud computing rated the impact of cloud on the accounting
20
profession as 4
Non-Users of cloud computing rated the impact of cloud on the accounting
profession as 3.5
A clear indication that the adoption of Cloud Computing is seen as
overwhelmingly positive
The cloud is the most exciting invention for the accountant since the abacus. It
will make our job easier and allow us to add real value for our clients
Cloud will find out poor bookkeepers, but for most it is a very positive part of the
industry as it allows us to focus on supporting the client
21. Which Accounting Business Processes Impacted by Cloud Computing
Remembering it is considered positive ______________________________________________________________________________________________________________________________
Financial Reporting and Taxation
Tax Planning
Business Advisory
Business Planning, Forecasting and Cashflow support
Business Establishment and Structuring
Self Managed Super Fund Establishment and Compliance
ASIC Reporting and Corporate Secretarial
Technology strategy and enablement advisory
Personal Financial Planning
Corporate Financing, lending access and advisory
Business Mentoring and Executive Board Services
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
21
Don't Know
No Cloud
Cloud
(sample size = 300 Accountants in Australia)
22. Which Accounting Business Processes Are Impacted by Cloud Computing
______________________________________________________________________________________________________________________________
Overwhelmingly the number one accounting process impacted by the cloud is
Financial Reporting and Taxation. This was cited by over 40% of respondents.
This is regardless of whether the respondent is a current cloud user or not.
Other key processes impacted include:
22
Business Planning
Forecasting and Cash-flow support
Business Advisory
Tax Planning
In general there is an alignment between cloud and non-cloud users in terms of
their perception of impacts
23. 23
Key drawbacks for Accounting firms when Using Cloud
______________________________________________________________________________________________________________________________
Security Concerns
17%
Client Concerns
15%
Downtime
Other
1%
Being Tied 15%
to One
Supplier
13%
Loss of
Client
Integratio
n
9%
Data Location
11%
Lack Of Support
11%
Overall Cost
8%
(sample size = 300 Accountants in Australia)
24. 24
Key drawbacks for Accounting firms when Using Cloud
______________________________________________________________________________________________________________________________
Whilst the accounting profession is very positive about the cloud, there is a
range of drawbacks for use of the cloud
Security Concerns were the number one drawback of cloud for 17% of
respondents
Client Concerns was ranked second. Qualitatively and anecdotally we also know
that the client concern is largely security related.
Data location is only an issue for 11% of organisations
Cost is a non-issue
25. Is Government Red Tape Reduction a Challenge? Accountants say NO!!
______________________________________________________________________________________________________________________________
25
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Is government concern over red tape a threat to Accountants?
Consider it a
significant negative
impact
Consider it a slight
negative impact
Neutral/No Opinion
Consider it a slight
positive impact
Consider it a
significant positive
impact
(sample size = 300 Accountants in Australia)
26. 26
Future Cloud Investment
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Current users of cloud computing are very confident that they will increased usage
of cloud computing in their business
76.3% of current users are very likely to increase their expenditure on cloud
computing
A further 19.8% are quite likely to increase their expenditure on cloud
computing
Increased investment in cloud is anticipated across all age groups
There is no way back for cloud computing. We are embracing it all the way
We are partnering with a firm who provides CRM SaaS support to enhance
customer outcomes
(sample size = 300 Accountants in Australia)
27. 27
SME Investment in the Cloud for Accounting Services
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100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Are you, or your Accountant using a Cloud Computing Based Accounting system for your Financial Management?
Currently Use a Cloud
Based System
Have Considered Using a
Cloud Based System
Have Not Yet Considered
Using a Cloud Based System
(sample size = 200 SMEs in Australia)
28. 28
SME Investment in the Cloud for Accounting Services
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Currently 27% of SME organisations are using cloud based accounting services
60% of organisations have not yet tried to shift to the cloud.
This is a significant untapped opportunity
We embraced the cloud a couple of years ago after our accountant suggested it to
us
The real benefit for us is the improved software. Cloud was secondary
We will likely go to the cloud at some stage as these are the firms who are
innovating. It is hard to avoid Xero, they must be doing something right
(sample size = 200 SMEs in Australia)
29. 29
Who Makes the Cloud Decision? Not the Accountant
______________________________________________________________________________________________________________________________
Respondent Someone Within Organisation Accountant Third Party
70%
60%
50%
40%
30%
20%
10%
0%
(sample size = 200 SMEs in Australia)
30. 30
Brand of Cloud Accounting Package Used
______________________________________________________________________________________________________________________________
MYOB
Xero
Saasu
Reckon
CCH
Intuit/Quikbooks
Other
(sample size = 200 SMEs in Australia)
31. 31
Key Drivers of Cloud Investment by SMEs
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Key Drivers of Cloud Investment
Security 44.4%
Functionality 42.6%
Price 5.6%
Pricing Flexibility 3.7%
Scalability 1.9%
Quality 1.9%
Data Location 0.0%
Frequency of Updates 0.0%
None / don't know 0.0%
Cloud investment for SMEs is all
about focus on security and
functionality
Get this correct and your clients
will thank you
(sample size = 200 SMEs in Australia)
32. 32
Perception of the Security of the Cloud Platform
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35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Cloud much more secure
than current office system
Cloud a little more secure
than current office system
Current office system a little
more secure than a Cloud
system
Current office system a lot
more secure than a Cloud
system
SME
Accountants
Using Cloud
33. If you dont transform you will be SMACD by clients
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Mobility
Digital
Business
Engagement
Cloud
Social
Business
Analytics
息 2014 capioIT 33
34. What your Clients will demand from SMACD
______________________________________________________________________________________________________________________________
Cost Scale Hustle Secure Agility
息 2014 capioIT 34
35. A successful Accountant has to build a business around these ideas
______________________________________________________________________________________________________________________________
Business Outcomes based opportunities
Drive Business Agility
Transform Business and Technology
Engagement SMACD
Cloud based
Scalable/Cost removal
Cross Industry
Business Outcomes based opportunities
Business
Platforms
息 2014 capioIT 35
40. Key take outs
1. Proliferation of SME cloud solutions
2. Services Impacted by cloud computing
3. Lack of understanding of Governments actions
4. Education not prescription
42. Services Impacted by cloud computing?
I told them advisory
was the future!
12.3.
43. Which Accounting Business Processes Impacted by Cloud Computing
Services impacted positively by the cloud
Remembering it is considered positive
Financial Reporting and Taxation
Tax Planning
Business Advisory
Business Planning, Forecasting and Cashflow support
Business Establishment and Structuring
Self Managed Super Fund Establishment and Compliance
ASIC Reporting and Corporate Secretarial
Technology strategy and enablement advisory
Personal Financial Planning
Corporate Financing, lending access and advisory
Business Mentoring and Executive Board Services
Don't Know
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
No Cloud
Cloud
Compliance
72% Advisory
26%
Don't Know
2%
- Cloud users
44. Lack of understanding of Governments actions
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Is Government Red Tape Reduction a Challenge?
Is Government Red Tape Reduction a Challenge?
Is government concern over red tape a threat to Accountants?
Consider it a
significant negative
impact
Consider it a slight
negative impact
Neutral/No Opinion
Consider it a slight
positive impact
Consider it a
significant positive
impact
Nagative Impact
12%
Neutral
48%
Positve Impact
40%
45. What Changes?
Automation of Individual tax returns (iReturns)
developing a light touch or no touch income tax experience
ATO no longer sends Cheques on iReturns
BAS & IAS changes
If you lodge via ELS or Portal say bye bye to paper BAS/IAS
12 months away from no physical NOAs to Tax
Agents
46. Privacy Act 1988 - Tax File Number Guidelines 2011
Guideline 6 Storage, security and destruction of TFN information
6.1 TFN recipients must take reasonable steps to:
a) protect TFN information from misuse and loss, and from unauthorised access, use, modification or
disclosure, and
b) ensure that access to records containing TFN information is restricted to individuals who need to
handle that information for taxation law, personal assistance law or superannuation law purposes.
Computer and network security by adopting logical barriers and measures to protect computer
systems and networks from unauthorised access, modification and disclosure such as:
user identity checks and password controls
separately storing, processing and transmitting TFNs from other information handled by the TFN
recipient
systems including audit trails to detect unauthorised access.
Communications security by protecting communications via data transmission, (including email
and voice communications), from interception, and preventing unauthorised intrusion into computer
networks
Office of the Australian Information Commissioner
http://www.oaic.gov.au/privacy/privacy-resources/privacy-fact-sheets/other/privacy-fact-sheet-6-the-binding-tax-file-number-guidelines-2011-and-the-protection-of-tax-file-number-information
47. Respondent Someone Within Organisation Accountant Third Party
70%
60%
50%
40%
30%
20%
10%
0%
Who Makes the Cloud Decision?
48. Key take outs
1. Proliferation of SME cloud solutions
2. Services Impacted by cloud computing
3. Lack of understanding of Governments actions
4. Education not prescription