What it Really Means to Be a Fan - Syracuse University
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This document discusses what it means to be a fan and provides insights into fan behavior. It notes that most word-of-mouth marketing happens offline through face-to-face interactions. It then lists five truths about fans: 1) give them a reason to be a fan by making your product valuable, 2) seek influential fans but also help create new influencers, 3) make fans feel special, 4) give fans a rallying cry to feel part of something bigger, 5) customer loyalty is about commitment, not just frequency of purchase. The document promotes learning more about engaging fans through the author's book.
What it Really Means to Be a Fan - Syracuse University
- 1. WHAT IT REALLY MEANS TO BE A FAN SPIKE JONES GROUP DIRECTOR, ENGAGEMENT sjones@ wcgworld.com
- 9. 90% OF WORD OF MOUT HAPPENS OFFLINE 70% FACE-TO-FACE 19% PHONE 4% EMAIL 3% IM OR TEXT MESSAGES 1% CHATROOM OR BLOG 3% OTHER
- 10. WE WANT SOME OF THAT TWITTER. HOW ABOUT SOME FACEBOOK, TOO? OH, AND LIKES. WE WANT LOTS OF LIKES.
- 11. WTF?
- 13. 1 GIVE THEM A REASON TO BE A FAN
- 14. YOUR PRODUCT IS THE CONDUIT
- 19. 2 SEEK OUT INFLUENCE, BUT ALSO CREATE IT
- 21. INFLUENCE CAN BE CREATED PASSION CANNOT
- 22. 3 MAKE FANS FEEL SPECIAL
- 27. EVERYBODY WANTS TO BE A PART OF SOMETHING BIGGER THAN THEMSELVES.
- 31. THINK ABOUT 5 CUSTOMER LOYALTY DIFFERENTLY
- 32. FREQUENCY DOES NOT NECESSARIL EQUAL LOYALTY
- 35. PROMISE
- 41. photo: jenn-wagner.com Yeah, I have a book if you wanna know more. SPIKE JONES wcgworld.com askspike.com sjones@ wcgworld.com twitter: youre on your own