] woman studies gender ads.
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This advertisement depicts an attractive woman pulling a tray carried by a male server with vodka, targeting men by using traditional gender stereotypes of masculinity and femininity - the male as served and the female as the object drawing attention to promote the product. The ideological meaning reinforces the role of women as objects for male pleasure and consumption rather than as equal individuals.
] woman studies gender ads.
- 1. Gender and Advertisements Yamil Alaskar Woman Studies
- 2. The Surface Meaning The Advertisement consist of an average male sever with a tray of food and the bottle of Vodka being pulled by an attractive lady.
- 3. Advertisers Intended Meaning The advertisers goal is targeting males because the ad is using a waiter to target all types of men. Thats why they used an attractive female to get males attention to the ad.
- 4. Ideological Meaning The actual the meaning of this ad? + =