Womanly travels
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The document discusses Womanly Travel, a tourism agency in Sri Lanka that focuses on women-only tours. It provides an overview of Sri Lanka and its tourism industry, as well as details on Womanly Travel's mission to empower local women through job opportunities and training programs. The summary outlines Womanly Travel's strategic plan, which includes expanding its tour offerings and services over the next three years while partnering with local providers and participating in quality certification processes to strengthen the business.
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Womanly travels
- 1. Womanly TravelSri LankaOverall Presentation & corporate strategyMarch, 30 of 2011
- 2. SummerySri Lanka The Feminine condition in Sri LankaTourismIndustryWomanly travelStrategic PlanMarketing tools
- 3. Sri Lanka25,332油sq miCapital: Sri JayawardenapuraKotte20 millions of peopleGDP: 4.0%p.a. (1990-2008)Independance in 1948A 26 years油 long civil warDemocratic Socialist Republic
- 4. The Feminine condition in Sri Lanka1960: the world's first female prime minister Female unemployment rate : 22%Female literacy in the rural rate : 78% Low-status, low-skilled and low-paying jobs18,657 war widows in the Northern peninsulaWeight of social expectations
- 5. TourismIndustry2010: 600,000 foreign touristsSri Lanka expects 700,000 tourists in 2011 and 2,5 milliona year by 2016.India & UK150,000 jobsSource: Sri Lanka Tourism Promotion Bureau油損
- 6. Womanly TravelInbound Travel Agencyin South of Sri Lanka Just for womenCustomized-female friendly toursLimited company, General Manager: Elisabeth AlynAsustainable project:Provides Sri Lankan troubled women with jobs and professional trainings
- 8. Supports traditional activities & highlihts Sri Lankan culture
- 9. Welcomes a few number of selectedtouristsOur Competitors : Inbound travels agents Incoming Travel Agencies Their offer: Sightseeing tours
- 11. Tours by themes, ecotourism
- 12. Customized budget toursTheir Strengths: Awide range of suggestions
- 15. Strategic Plan3 yearsof businessTurnover:682 261 $Profits: 36 094 $4 full-time jobsPartnershipswith local providersMedium/long termvision: Elargir notre gamme & upgrade our services
- 16. New networks
- 17. Take part to a national qualityprocessMarketing StrategyKey concept: more networks than a traditional communication Marketing tools:Web visibility: An oficialWebsite: www.womanlytravel.lk & Social networking
- 18. Advertising on foreign magazines Key words: the womenonlytravels, unprecedendexperience, openminded, relationships, unexpectedencouters, sustainability
- 19. Tank you for your attention and get in touch!521 Galle Road, Colombo 6, Sri Lanka.油Tel: ++ 94 75 522 868 Fax: ++ 94 1 364116Email:油womanlytravel@gmail.comContact: Elisabeth Alyn General Manager