Women in advertizing
1 like692 views
Women have traditionally been portrayed in limited and sometimes objectifying roles in advertising such as housewives, mothers, and sex objects. However, representations of women are gradually becoming more empowered and diverse. While stereotypical portrayals still exist, there is greater recognition of women's independence and strength. Overall, the role of women in advertising has evolved significantly from the 1950s-60s towards more accurate and respectful depictions, though further progress is still needed to avoid sexism.
Women in advertizing
- 2. "If you want a maximum visibility for your product, put a nice model next to it. If it doesn't work, undress the model, if it still doesn't work: change the model." David Ogilvy
- 3. Housewife Mother Sexy Object
- 4. Housewife woman In the 1950's and the 1960's, women did not work. - cleaning the house - cooking - meeting friends in their neighborhood Cleaning products and cooking were always 束sold損 by women in advertisings. Nowadays: less and less common but still existing.
- 8. The mother More than a housewife, the woman is a wife but also a mother. Many advertising picture this, in the past but still today. The woman wants what is best for her child, she is kind of an 束expert損 when it comes to picking a product for her baby. Her presence is a strong and impacting argument for selling. Today men also take care of babies so you see more of them in advertisings: seing only women would be seen as sexist. Thankfully, we have a come a long way since the 60s and 70s and women are no longer defined only through the roles of wife and mother.
- 10. 1950 2013
- 12. Sexy woman During World War Two (1939-1945), women were pinned up in the 束rooms損 of the soldiers to give them courage for fighting. Those women were called 束Pin-ups損. They had suggestive postures and were showing a lot of skin. In Europe this is only in the 1960's or 1970's that women started to be really independent: they started to work. Nowadays, the women are strong, independent, they know they have a certain seduction power on men and they are not submissive (even though some commercials still show the contrary).
- 16. The object First impression is important in advertising. Face is very powerful to give others the impression or image of the advertising. By hiding the face of the person in advertising, the attention of the audience will be on the product only. Using a person in a commercial without showing their face is using the person as an object to promote a product.
- 20. Conclusion Woman is widely used in advertisng and she is often victim of sexism. She is either idealized or seen as a prostitute. Idealized woman gives a wrong idea to little girls and can cause anorexia and unhappiness. Women seen as prostitutes (object or too sexy, almost pornographic commercials) give a wrong idea about sexuality and women in general. Nowadays, some institutions have been created all around the world to regulate advertising
- 21. Any question?