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Editor's Notes

• #3: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.
• #4: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.
• #7: ET Factor analysis does two things: first, it helps you identify which questions come together to form factors, and second, it assigns a value for each of the factors to each participant.
• #8: ET This is in a nutshell, the DNA for your personas. What we’re saying is that we’ve found three groups of people that tend to value these different factors to differing degrees. And we identified those factors and the groups that form around them in a completely automated and unbiased way.
• #19: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.
• #22: SM
• #23: SM
• #24: SM
• #25: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.
• #30: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.
• #33: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.
• #37: Stefania and I thought for a long time about what’s the most boring possible way to start our talk, and this is what we came up with. Alan Cooper defines personas as … Joking aside, it’s a good idea to get on the same page about what we mean by personas. And they key terms here, which Stefania cleverly put in very large fonts are “model” and “why.” Ultimately a persona is a model, which is to say an approximate description of the users or buyers we are interesting in understanding, which contains enough detail to put you inside of their heads to see why they have certain needs and goals. That’s what we’re aiming for.