Women In Automotive 2017 - Jennifer Maher
?Download as PPTX, PDF?
0 likes?82 views
Solving the Technician Shortage Maher unveils FutureTech Success, the industry-wide, multi-faceted initiative to address the technician shortage crisis.
Women In Automotive 2017 - Jennifer Maher
- 2. Technician Workforce Shortage ?Auto ?Diesel ?Medium & Heavy Truck ?Motorcycle ?Aviation ?Marine ?Motorsports
- 4. Parents are a FutureTech’s biggest roadblock What do you want to do THAT for?
- 7. News Flash: We are all wired differently. There are multiple paths to success.
- 8. A digital video, social media, and experiential marketing campaign aimed at the parents and influencers of middle- and high-school students.
- 10. Campaign Deliverables ? Digital Marketing, PR & Social Media ? Microsite ? Partner Marketing Toolbox ? Downloadable Tactile Challenges ? Local Tinkering & Training Experiences ? Employee Engagement Opportunities ? Industry I-Hub Connectivity. Collaboration. Impact. Results.
- 11. Digital Marketing, PR & Social Media Industry promotional video: What would you say to the Younger You? Parents & Influencer video series: Wired for Success 1st in a full series of video ads Play Play
- 12. Microsite for parents, influencers & FutureTechs
- 14. Microsite Storytelling: Adult Perspective Watch Video
- 15. Microsite Storytelling: Youth Perspective
- 16. Microsite: Parent Resources One-Stop-Shop Resource Hub for Parents, Influencers and FutureTechs
- 17. Partner Marketing Toolbox Cloud-based portal w/ templated promotional materials for supporters to plug, play and activate.
- 18. Downloadable Tactile Challenges Witness your child’s natural tactile intelligence!
- 21. Early Adopters
- 22. Help Needed 1. Serve FutureTech Workforce Development Council @state level 2. Serve on a high school auto program Advisory Council for NATEF-accreditation 3. Contribute in-kind donations to Shop Makeover Webisodes 4. Be a mentor during afterschool/summer programs 5. Offer internships via AYES 6. Talk this up, contribute and DO something 7. Distribute turnkey tools and materials nationally or locally FutureTech Workforce Development ARIZONA COUNCIL Matt Akao, Bridgestone Retail Operations Brianna Bendotti, Maricopa Community Colleges Charlie Boyce, Valley of the Sun United Way Tom Bradley, Advance Auto Parts Tony Camp, Trevor Browne High School Larry Cox, Sunstate Equipment Company Robin Cronbaugh, SkillsUSA Arizona Greg Donovan, West-MEC Dr. Sally Downey, East Valley Institute of Technology (EVIT) Dr. Andi Fourlis, Arizona Science Center Melissa Reyes Jackson, Phoenix Union High School District Bogi Lateiner, 180 Degrees Automobile, Inc. Mike McAfee, Arizona Auto Dealers Association Hang Nguyen, Arizona Commission for Postsecondary Education Cynthia Spell Tweh, ARIZONAatWORK Marie Sullivan, Arizona Women’s Education and Employment (AWEE) John Szewczyk, Chapman Automotive Group Randy Walton, Firestone Willing? Email jmaher@techforcefoundation.org
- 23. Ways to Engage Be a Sponsor 15 Corporate Early Adopters @ $50k each – need 7 more 20 Small Business Early Adopters $25k each – revenue less than $100 million Small Business Advocates $10K – one state rights Be a Donor Campaign Donors $1 - $999 Major Donors $1,000 - $10,000
- 24. When Techs Rock, America Rolls. SM Jennifer Maher, CEO/Executive Director jmaher@techforcefoundation.org a nonprofit 501(c)(3)