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#WomenInAuto
Leveraging Linked-In
The Most Underestimated Sales Tool
LOGAN Keirstead
Director of Sales
Accu-Trade Canada
#WomenInAuto
Disclaimer
#WomenInAuto
Why Linked-In?
 40% of users use daily
 44% of users earn more than $75 k / yr
 41% of millionaires use
 2 x the buying power of an average
website audience
#WomenInAuto
Optimze Your
Profile For Views
#WomenInAuto
#WomenInAuto
#WomenInAuto
What should my summary say?
#WomenInAuto
Photo & Headline & Summary
DO have a profile picture of your
smiling (headshots =14X more views)
DO personalize your headline (this is
not your job title)
DO write a unique summary
DO keep your location update
#WomenInAuto
Articles
Why ?
What ?
Where ?
#WomenInAuto
#WomenInAuto
#WomenInAuto
#WomenInAuto
Work Experience: Dos and Donts
DO include media
DO show progression
DO highlight specific specializations
DONT be stagnant: be creative!
#WomenInAuto
Building Your Network
#WomenInAuto
#WomenInAuto
Dos of Searching
 Do have a persona in mind
 Do specify location
 Do specify connection type
 Do use the tools available
#WomenInAuto
The Dos and Donts of Connecting
 Do look at their profile
 Dont send a blind invitation
 Dont ask them to marry you
#WomenInAuto
#WomenInAuto
TOOLS: Rapportive, Sales Navigator
#WomenInAuto
Posting and Engaging
#WomenInAuto
Miranda Pyette, Owner  Miranda Pyette Consulting
#WomenInAuto
#WomenInAuto
#WomenInAuto
#WomenInAuto
#WomenInAuto
What is Your Brand or Reputation?
 DO share your story
 DO post pictures and videos
 DO be yourself
#WomenInAuto
Blake Bradley, Dealer Development  EDealer
#WomenInAuto
The DOs of Aligning
with Influencers
 DO write to strangers
 DO tag people in conversations
 DO write recommendations
 DO introduce people
#WomenInAuto
Questions?
Your Profile
Your Network
Your Engagement
#WomenInAuto
LOGAN Keirstead
Director of Sales
Accu-Trade Canada
506-874-7355 iPhone
Logan@accu-trade.ca
www.Accu-Trade.ca

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