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WOMEN IN
TECH
RADIO AND TWITTER SERIES BY
NPRS TELL ME MORE
For all of March 2014, NPRs Tell Me More has
been talking to women entrepreneurs, innovators,
coders and engineers about their work. We've
been talking on NPR and Twitter about why women
still represent a small fraction of science and tech
workers.
Women digital thinkers from around the world have
shared over 7,900 tweets since March 3rd, as part
of A Day in the Life on Twitter using the hashtag
#NPRWIT. The conversations have generated mil-
lions of impressions globally from Ghana to India
and from Indonesia to the United Kingdom but
84% of the conversations have taken place in the
US with 39% in CA, 11% in NY and 5% in MI.
#NPRWIT STATS & IMPACT
BY DAVAR ARDALAN
Day In The Life on Twitter:
Every day since March 3rd, women digital thinkers have been tweeting a day in their life from 10am to
4pm ET. Throughout the day, in addition to tweeting about their regular work day using #NPRWIT, they
have also answered questions posed by @TellMeMoreNPR. We have curated all these on Storify.
The women have engaged in vibrant conversations with each other and shared their thoughts on eve-
rything from how to raise tech producers, to why so few startups are founded by women to ways to
counter sexism in the tech industry. They have also been tweeting photos, sharing links to their work
and exchanging ideas on how best to get girls involved in the STEM (science, technology, engineering
and mathematics) 鍖elds. The response to this radio and social storytelling series has been remark-
able.
#NPRWIT TWITTER STATS for the week of March 18-22, 2014:
The social tracking website Keyhole.co shows 778 posts with a reach of over 860,000. Reach, is the
number of unique followers that a user has. That same week, #NPRWIT saw over 4 million impres-
sions on Twitter, that is the number of times the hashtag appeared in posts.
And although 84% of the conversation happened
in the US, primarily California (39%) New York
(11%) and Michigan (5%), the Twitter chats went
global from Ghana to India, Indonesia, Philip-
pines, Thailand, Ecuador, France, UK, Estonia
and Brazil.
2
The demographics around #NPRWIT show 75% women and 25% men.
Most in鍖uential, besides the NPR branded accounts, include @NoramayC (Founder of @Latinasin-
STEM) @ReshmaSaujani (Founder of @GirlsWhoCode) Stephani Page @ThePurplePage (of
#BLACKSandSTEM), @Leila_C (Founder of @SamaSource)Joyce Davis @enjoyceinglife (of Spel-
man College) & @christinecelise (Founder of @Diversitech).
"A	
 HELPFUL	
 OUTCOME	
 OF	
 #NPRWIT	
 FOR	
 ME	
 HAS	
 BEEN	
 LEARNING	
 ABOUT	
 THE	
 BREADTH	
 OF	
 
DIVERSITY	
 OF	
 WOMEN	
 IN	
 TECH	
 AND	
 THE	
 IMPACT	
 THEY	
 ARE	
 HAVING.	
 IT'S	
 GREAT	
 TO	
 HEAR	
 
ABOUT	
 THE	
 STRATEGIES	
 FOR	
 SUCCESS	
 THEY'RE	
 IMPLEMENTING,	
 INCLUDING	
 RESOURCES,	
 
ORGANIZATIONS	
 AND	
 EVEN	
 COPING	
 MECHANISMS	
 FOR	
 
THE	
 DISCRIMINATION	
 THEY'RE	
 FACING."	
 
-足	
 JOYCE	
 DAVIS	
 ASSOCIATE	
 DIRECTOR,	
 PUBLICATIONS	
 SPELMAN	
 COLLEGE	
 ATLANTA,	
 GA	
 
3
#NPRWIT on Tell Me More with Michel Martin and NPR.ORG:
The women in tech conversations arent just happening online. On the radio, Host Michel Martin has
had six distinct conversations around women in tech and during and after each one we have promoted
our Twitter series.
Lyndsey Scott: Runway Model and Tech Programmer March 20, 2014: Victoria's Secret and Prada
model Lyndsey Scott designs apps in her spare time. She talks about what drew her to computer sci-
ence for Tell Me More's "Women in Tech" series.
How Parents Are Leading The Revolution For Girls In Tech March 18, 2014: Tell Me More learns differ-
ent ways parents can integrate science and tech into their families from math professor Rachel Levy,
her daughter Mimi Kome, and educational technologist Iman Saint Jean.
Nigerias First Female Finance Minister: Still Big Problems In Soaring Economy March 12, 2014: Nige-
ria is set to overtake South Africa as the continent's biggest economy. Tell Me More looks at that
growth with Ngozi Okonjo-Iweala, the country's 鍖rst female Finance Minister.
Investing In Women Entrepreneurs March 11, 2014: Tell Me More looks at how to connect investors to
women-owned businesses. Indiegogo co-founder Danae Ringelmann and Pipeline Fellowship's Na-
talia Oberti Noguera share their ideas.
Global Insight On Drawing Girls To Tech March 6, 2014: Tell Me More looks at strategies being used to
encourage more young women to enter tech 鍖elds in the US, and what the international community is
doing differently  for better and worse.
To Get More Women In Tech, Start At Home And School March 3, 2014: Tell Me More celebrates
Women's History Month with the series "Women in Tech." Diverse voices will share ideas on bridging
the gender gap in tech 鍖elds. The series begins with two startup founders.
4
Women in tech share their thoughts on #NPRWIT social storytelling:
"So I've participated in twitter chats before and this felt signi鍖cantly less like preaching to the choir be-
cause, I think, it was hosted by a news organization. I think the audience that it attracted are inherently
curious; about the world, about lived experiences, about the culture we're building and how to make it
better." Sabrina Hersi Issa @beingbrina Leads @beboldmedia & Co-Director @NewsDisruptors
"One of my favorite quotes is 'We are what we celebrate' - a news organization has the ability to cele-
brate the positive changes and progress we want to see in the world.#NPRWIT was a fantastic cele-
bration of women in tech sharing their "day in the life" on Twitter, I really enjoying showing the elec-
tronic designs I was working on, the Adafruit factory on New York City and introducing some of the
women who also work at Adafruit" - Limor Fried, Founder and Engineer @adafruit
5
more... WOMEN IN TECH ON #NPRIWT
"When a respected, national show like Tell Me More invests this type of time and energy in a topic like women in tech-
nology, it elevates the conversation and the individuals involved. Many times, these communities already exist organi-
cally in the social space but their networks my not be connected and the media is not engaging in a meaningful way.
This type of storytelling not only provides opportunities for women across the world to learn from and support one an-
other through social networks - it also creates a groundswell that validates the importance of the work they are already
doing and the platform for an ongoing dialogue." - Michelle Srbinovich Co-General Manager WDET 101.9 FM De-
troit, MI
"It's not a coincidence that the community engaged by #NPRWIT sparked @techsistas, which was launched by Nicole
Sanchez, Managing Partner at Kapor Center for Social Impact... #TechSistas is anetwork of "Latinas, Black, and Na-
tive American women in tech" coming together with the goals of supporting each other and increasing visibility. Here's
to mainstreaming #TechSistas and #NPRWIT!" -Natalia Oberti Noguera of Pipeline Fellowship,an angel investing
bootcamp for women
"It's great to have social platforms like Google+ and Twitter where we can share our thoughts and connect with others
about important issues like increasing the number of women in tech. Its really empowering to hear the stories of other
women in the 鍖eld and helps the cause gain mind share. NPR is doing great work in bringing women together and
starting a conversation." - Molly Mackinlay @momack28 @GoogleProduct Manager
"Sharing my day as a tech executive for the #NPRWIT series was both humbling and exciting-to be able to contribute
to such an ambitious and important project is de鍖nitely a career highlight for me!Social campaigns like #NPRWIT are
a great way to draw attention to the ongoing need to engage more girls and women in STEM education and careers.
Through social media, we can connect with other women in technology to share ideas and support one another, as
well as connect with younger women who need role models and encouragement. More importantly, we can create
awareness across our broader personal networks to help ensure parents, educators and other in鍖uential adults think
about the STEM 鍖elds as career possibilities for young women, then encourage the girls they know to explore all the
options." - Yvonne Schneider @AmexTechnology Senior Vice President at American Express
"The NPR Women In Tech Twitter Chat was an eye-opening experience on two levels  the work it takes to fully en-
gage on Twitter and the many levels of exchange within social media! As the day progressed, you began to see and
feel the impact of this web of people connecting under a common thread (Women in Technology) which visually was
like seeing the red lines on a map connecting us at rapid speed. At the end of the day, it was was overwhelming!I
have been able to create new opportunities for growth within technology and STEM because of this social storytelling
campaign.This idea of social storytelling has made my social media interaction more strategic and engaging. Now I
have seen a whole other side of how social media can really be an effective communication tool beyond the social
aspect. I had heard this but now Ive seen it and Im hooked!" - Carletta HurtEducator and Youth Advocate @Carlet-
taHurt
"As stats around the gender gap in STEM become more widely visible, it is crucial that we hear the about the chal-
lenges and opportunities directly from women -- the NPRWIT initiative allows us to share 鍖rst hand insight about what
it's like to be in tech. I enjoyed the opportunity to share my work and to learn about other women doing great work
across the country." - Noramay Cadena, @Noramayc Aerospace engineer @Boeing Co-Founder @LatinasinSTEM
6
Our #NPRWIT Twitter & Radio series comes after a very successful social storytelling campaign in De-
cember around #NPRBlacksinTech.
#SocialStorytelling around #NPRBlacksinTech
In December, we had over 13,000 Tweets around #NPRBlacksinTech and millions of impressions on
Twitter. The top countries outside of the U.S. were Canada, Thailand and Ecuador. The biggest in鍖u-
encers around the hashtag, outside of the NPR branded accounts, were @diradiocast, @nextgenra-
dio, and @christinecelise.

#NPRBlacksinTech saw a larger tweet per day volume which Twitter experts attribute to the conversa-
tion nature of African-American Twitter users who as an audience tweet more frequently and at a
higher volume and also the combined in鍖uence of the participants in the hashtag.We have also
learned based on these campaigns that photos and videos do particularly well on Twitter. We have en-
couraged our Twitter contributors to share visual content to increase engagement.Please let us know
if you have any questions. 
Where do we go from here:
Through these social storytelling Day in the Life campaigns we are reaching new audiences and en-
gaging in ways that re鍖ect the integrity of our brand  its incredibly exciting.We plan to continue our
look at the gender gap in tech through bimonthly Twitter chats and engaging member stations. You
can join the conversation on Twitter using the hashtag #NPRWIT and email your ideas to
tellmemore@npr.org.
7

More Related Content

Women in tech #SocialStorytelling

  • 1. WOMEN IN TECH RADIO AND TWITTER SERIES BY NPRS TELL ME MORE
  • 2. For all of March 2014, NPRs Tell Me More has been talking to women entrepreneurs, innovators, coders and engineers about their work. We've been talking on NPR and Twitter about why women still represent a small fraction of science and tech workers. Women digital thinkers from around the world have shared over 7,900 tweets since March 3rd, as part of A Day in the Life on Twitter using the hashtag #NPRWIT. The conversations have generated mil- lions of impressions globally from Ghana to India and from Indonesia to the United Kingdom but 84% of the conversations have taken place in the US with 39% in CA, 11% in NY and 5% in MI. #NPRWIT STATS & IMPACT BY DAVAR ARDALAN
  • 3. Day In The Life on Twitter: Every day since March 3rd, women digital thinkers have been tweeting a day in their life from 10am to 4pm ET. Throughout the day, in addition to tweeting about their regular work day using #NPRWIT, they have also answered questions posed by @TellMeMoreNPR. We have curated all these on Storify. The women have engaged in vibrant conversations with each other and shared their thoughts on eve- rything from how to raise tech producers, to why so few startups are founded by women to ways to counter sexism in the tech industry. They have also been tweeting photos, sharing links to their work and exchanging ideas on how best to get girls involved in the STEM (science, technology, engineering and mathematics) 鍖elds. The response to this radio and social storytelling series has been remark- able. #NPRWIT TWITTER STATS for the week of March 18-22, 2014: The social tracking website Keyhole.co shows 778 posts with a reach of over 860,000. Reach, is the number of unique followers that a user has. That same week, #NPRWIT saw over 4 million impres- sions on Twitter, that is the number of times the hashtag appeared in posts. And although 84% of the conversation happened in the US, primarily California (39%) New York (11%) and Michigan (5%), the Twitter chats went global from Ghana to India, Indonesia, Philip- pines, Thailand, Ecuador, France, UK, Estonia and Brazil. 2
  • 4. The demographics around #NPRWIT show 75% women and 25% men. Most in鍖uential, besides the NPR branded accounts, include @NoramayC (Founder of @Latinasin- STEM) @ReshmaSaujani (Founder of @GirlsWhoCode) Stephani Page @ThePurplePage (of #BLACKSandSTEM), @Leila_C (Founder of @SamaSource)Joyce Davis @enjoyceinglife (of Spel- man College) & @christinecelise (Founder of @Diversitech). "A HELPFUL OUTCOME OF #NPRWIT FOR ME HAS BEEN LEARNING ABOUT THE BREADTH OF DIVERSITY OF WOMEN IN TECH AND THE IMPACT THEY ARE HAVING. IT'S GREAT TO HEAR ABOUT THE STRATEGIES FOR SUCCESS THEY'RE IMPLEMENTING, INCLUDING RESOURCES, ORGANIZATIONS AND EVEN COPING MECHANISMS FOR THE DISCRIMINATION THEY'RE FACING." -足 JOYCE DAVIS ASSOCIATE DIRECTOR, PUBLICATIONS SPELMAN COLLEGE ATLANTA, GA 3
  • 5. #NPRWIT on Tell Me More with Michel Martin and NPR.ORG: The women in tech conversations arent just happening online. On the radio, Host Michel Martin has had six distinct conversations around women in tech and during and after each one we have promoted our Twitter series. Lyndsey Scott: Runway Model and Tech Programmer March 20, 2014: Victoria's Secret and Prada model Lyndsey Scott designs apps in her spare time. She talks about what drew her to computer sci- ence for Tell Me More's "Women in Tech" series. How Parents Are Leading The Revolution For Girls In Tech March 18, 2014: Tell Me More learns differ- ent ways parents can integrate science and tech into their families from math professor Rachel Levy, her daughter Mimi Kome, and educational technologist Iman Saint Jean. Nigerias First Female Finance Minister: Still Big Problems In Soaring Economy March 12, 2014: Nige- ria is set to overtake South Africa as the continent's biggest economy. Tell Me More looks at that growth with Ngozi Okonjo-Iweala, the country's 鍖rst female Finance Minister. Investing In Women Entrepreneurs March 11, 2014: Tell Me More looks at how to connect investors to women-owned businesses. Indiegogo co-founder Danae Ringelmann and Pipeline Fellowship's Na- talia Oberti Noguera share their ideas. Global Insight On Drawing Girls To Tech March 6, 2014: Tell Me More looks at strategies being used to encourage more young women to enter tech 鍖elds in the US, and what the international community is doing differently for better and worse. To Get More Women In Tech, Start At Home And School March 3, 2014: Tell Me More celebrates Women's History Month with the series "Women in Tech." Diverse voices will share ideas on bridging the gender gap in tech 鍖elds. The series begins with two startup founders. 4
  • 6. Women in tech share their thoughts on #NPRWIT social storytelling: "So I've participated in twitter chats before and this felt signi鍖cantly less like preaching to the choir be- cause, I think, it was hosted by a news organization. I think the audience that it attracted are inherently curious; about the world, about lived experiences, about the culture we're building and how to make it better." Sabrina Hersi Issa @beingbrina Leads @beboldmedia & Co-Director @NewsDisruptors "One of my favorite quotes is 'We are what we celebrate' - a news organization has the ability to cele- brate the positive changes and progress we want to see in the world.#NPRWIT was a fantastic cele- bration of women in tech sharing their "day in the life" on Twitter, I really enjoying showing the elec- tronic designs I was working on, the Adafruit factory on New York City and introducing some of the women who also work at Adafruit" - Limor Fried, Founder and Engineer @adafruit 5
  • 7. more... WOMEN IN TECH ON #NPRIWT "When a respected, national show like Tell Me More invests this type of time and energy in a topic like women in tech- nology, it elevates the conversation and the individuals involved. Many times, these communities already exist organi- cally in the social space but their networks my not be connected and the media is not engaging in a meaningful way. This type of storytelling not only provides opportunities for women across the world to learn from and support one an- other through social networks - it also creates a groundswell that validates the importance of the work they are already doing and the platform for an ongoing dialogue." - Michelle Srbinovich Co-General Manager WDET 101.9 FM De- troit, MI "It's not a coincidence that the community engaged by #NPRWIT sparked @techsistas, which was launched by Nicole Sanchez, Managing Partner at Kapor Center for Social Impact... #TechSistas is anetwork of "Latinas, Black, and Na- tive American women in tech" coming together with the goals of supporting each other and increasing visibility. Here's to mainstreaming #TechSistas and #NPRWIT!" -Natalia Oberti Noguera of Pipeline Fellowship,an angel investing bootcamp for women "It's great to have social platforms like Google+ and Twitter where we can share our thoughts and connect with others about important issues like increasing the number of women in tech. Its really empowering to hear the stories of other women in the 鍖eld and helps the cause gain mind share. NPR is doing great work in bringing women together and starting a conversation." - Molly Mackinlay @momack28 @GoogleProduct Manager "Sharing my day as a tech executive for the #NPRWIT series was both humbling and exciting-to be able to contribute to such an ambitious and important project is de鍖nitely a career highlight for me!Social campaigns like #NPRWIT are a great way to draw attention to the ongoing need to engage more girls and women in STEM education and careers. Through social media, we can connect with other women in technology to share ideas and support one another, as well as connect with younger women who need role models and encouragement. More importantly, we can create awareness across our broader personal networks to help ensure parents, educators and other in鍖uential adults think about the STEM 鍖elds as career possibilities for young women, then encourage the girls they know to explore all the options." - Yvonne Schneider @AmexTechnology Senior Vice President at American Express "The NPR Women In Tech Twitter Chat was an eye-opening experience on two levels the work it takes to fully en- gage on Twitter and the many levels of exchange within social media! As the day progressed, you began to see and feel the impact of this web of people connecting under a common thread (Women in Technology) which visually was like seeing the red lines on a map connecting us at rapid speed. At the end of the day, it was was overwhelming!I have been able to create new opportunities for growth within technology and STEM because of this social storytelling campaign.This idea of social storytelling has made my social media interaction more strategic and engaging. Now I have seen a whole other side of how social media can really be an effective communication tool beyond the social aspect. I had heard this but now Ive seen it and Im hooked!" - Carletta HurtEducator and Youth Advocate @Carlet- taHurt "As stats around the gender gap in STEM become more widely visible, it is crucial that we hear the about the chal- lenges and opportunities directly from women -- the NPRWIT initiative allows us to share 鍖rst hand insight about what it's like to be in tech. I enjoyed the opportunity to share my work and to learn about other women doing great work across the country." - Noramay Cadena, @Noramayc Aerospace engineer @Boeing Co-Founder @LatinasinSTEM 6
  • 8. Our #NPRWIT Twitter & Radio series comes after a very successful social storytelling campaign in De- cember around #NPRBlacksinTech. #SocialStorytelling around #NPRBlacksinTech In December, we had over 13,000 Tweets around #NPRBlacksinTech and millions of impressions on Twitter. The top countries outside of the U.S. were Canada, Thailand and Ecuador. The biggest in鍖u- encers around the hashtag, outside of the NPR branded accounts, were @diradiocast, @nextgenra- dio, and @christinecelise. #NPRBlacksinTech saw a larger tweet per day volume which Twitter experts attribute to the conversa- tion nature of African-American Twitter users who as an audience tweet more frequently and at a higher volume and also the combined in鍖uence of the participants in the hashtag.We have also learned based on these campaigns that photos and videos do particularly well on Twitter. We have en- couraged our Twitter contributors to share visual content to increase engagement.Please let us know if you have any questions. Where do we go from here: Through these social storytelling Day in the Life campaigns we are reaching new audiences and en- gaging in ways that re鍖ect the integrity of our brand its incredibly exciting.We plan to continue our look at the gender gap in tech through bimonthly Twitter chats and engaging member stations. You can join the conversation on Twitter using the hashtag #NPRWIT and email your ideas to tellmemore@npr.org. 7