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Women's weekly magazine analysis

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Samantha Bevan

The document analyzes the cover of a Women's Weekly magazine. It discusses several design elements of the magazine cover and how they are used to attract the target female audience. These elements include the masthead title in purple italics at the top left, the main cover line in a white box in purple emphasizing the word "every", additional cover lines highlighting articles and people in the magazine, a mid-shot photo of a smiling woman as the main image, and placement of the barcode and issue/price information to stand out but not distract from other elements. The analysis suggests the cover uses formatting and colors intentionally to appeal to women readers.

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WOMEN'S WEEKLY MAGAZINE ANALYSIS
Women's weekly magazine analysis
The Masthead The masthead of the magazine is the largest title on the magazine this being the main focus of the magazine to the audience. The placement of the main title of the magazine being the top left is the first point to a reader would look when scanning the magazine. The font being written in italics makes it further stand out to the rest of the text on the magazine making the title of the magazine stand out to the audience. The title of the magazine also being in purple links the masthead to the target audience of the magazine being women.
The Main Cover Line The main cover line links in with the title of the magazine both being written in purple fonts. Although the main cover line challenging conventions to most other magazines doesnt link to the main image of the magazine. The main cover line having a line under the word every puts emphasis on that word making the word stand out to the audience, making them want to read more into the magazine and found out what its all about. It being in a solid white box makes the main cover line stand out even though the magazine is full of smaller titles which, but the box stops those titles distracting the reader from the main cover line. There is smaller text underneath which although smaller is stands out as it is still in the white box. Capital letters are used to make the words AND SAVE MONEY as this is a good selling point for the article.
Cover lines Other smaller cover lines such as the name of the women on the magazine. This gives the reader knowledge of the women if they hadnt already, with further text underneath explaining who she is, this would make anyone who doesnt know who she is want to read more about her. Other cover lines such as escaping domestic violence is written in bold makes it stand out as it is different text/font to the rest on the magazine. One cover line is different to the rest being a yellow font this differs from the whole magazine as it contrasts from the colour scheme of the pinks and purples, this could suggest that this article is more gender equal then the rest as this could be useful to both genders.
Main Image The main image of the magazine is of a women featured in the magazine. The camera angle being a mid shot shows the women looking at the audience, this makes the audience want to pick up the magazine. The lighting of the photo being high key to show the audience that this is a happy light-hearted magazine.
Bar code & Issue The barcode on this magazine serving the same purpose as on any other magazine for the cashier to scan so the customer can buy. Although this magazine differs from others as the barcode is not in the bottom right hand corner it is above more cover lines, this challenges normal conventions on magazines as it stands out more to readers than if it was in the bottom corner. The issue and price being above the masthead makes it not stand out or distract from any of the other important cover lines on the magazine, the black writing makes it more visible on the white block. The issue is shown to give the audience knowledge of when this magazine was published making it easy for the readers to collect them. The price is in a bolder font as it is important the reader is aware of the price before they buy.

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Women's weekly magazine analysis

  • 3. The Masthead The masthead of the magazine is the largest title on the magazine this being the main focus of the magazine to the audience. The placement of the main title of the magazine being the top left is the first point to a reader would look when scanning the magazine. The font being written in italics makes it further stand out to the rest of the text on the magazine making the title of the magazine stand out to the audience. The title of the magazine also being in purple links the masthead to the target audience of the magazine being women.
  • 4. The Main Cover Line The main cover line links in with the title of the magazine both being written in purple fonts. Although the main cover line challenging conventions to most other magazines doesnt link to the main image of the magazine. The main cover line having a line under the word every puts emphasis on that word making the word stand out to the audience, making them want to read more into the magazine and found out what its all about. It being in a solid white box makes the main cover line stand out even though the magazine is full of smaller titles which, but the box stops those titles distracting the reader from the main cover line. There is smaller text underneath which although smaller is stands out as it is still in the white box. Capital letters are used to make the words AND SAVE MONEY as this is a good selling point for the article.
  • 5. Cover lines Other smaller cover lines such as the name of the women on the magazine. This gives the reader knowledge of the women if they hadnt already, with further text underneath explaining who she is, this would make anyone who doesnt know who she is want to read more about her. Other cover lines such as escaping domestic violence is written in bold makes it stand out as it is different text/font to the rest on the magazine. One cover line is different to the rest being a yellow font this differs from the whole magazine as it contrasts from the colour scheme of the pinks and purples, this could suggest that this article is more gender equal then the rest as this could be useful to both genders.
  • 6. Main Image The main image of the magazine is of a women featured in the magazine. The camera angle being a mid shot shows the women looking at the audience, this makes the audience want to pick up the magazine. The lighting of the photo being high key to show the audience that this is a happy light-hearted magazine.
  • 7. Bar code & Issue The barcode on this magazine serving the same purpose as on any other magazine for the cashier to scan so the customer can buy. Although this magazine differs from others as the barcode is not in the bottom right hand corner it is above more cover lines, this challenges normal conventions on magazines as it stands out more to readers than if it was in the bottom corner. The issue and price being above the masthead makes it not stand out or distract from any of the other important cover lines on the magazine, the black writing makes it more visible on the white block. The issue is shown to give the audience knowledge of when this magazine was published making it easy for the readers to collect them. The price is in a bolder font as it is important the reader is aware of the price before they buy.