WOMM Presentation
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This document discusses word of mouth marketing. It defines word of mouth marketing as building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communications. It also discusses Ernest Dichter's past applications of word of mouth marketing and how social media has changed word of mouth marketing today. Finally, it presents a case study on The Wiserhood company that utilizes television, YouTube, Facebook, and Twitter for word of mouth marketing.
WOMM Presentation
- 1. Alessandro BozzelliMKTG 6226Jan 17th, 2011Word of Mouth MarketingLeave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
- 2. AgendaWhat is WOMM?Dichter¡¯s Application & ExamplesWhat has Changed?Social MediaCase Study: The WiserhoodLeave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
- 3. What is it?The art and science of building active, mutually beneficial consumer-to-consumer and consumer-to-marketer communicationsGiving people a reason to talk about your products and services, and making it easier for that conversation to take place.Leave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
- 4. Dichter¡¯s Application & ExamplesSimulate WOM by¡Proving Friendship & Intention by¡Proving an Authentic Relationship to the Product by¡Stimulate WOM by¡Turning Messages into ¡®Topics of Talk¡¯ by¡Leave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
- 5. Then and Now: What has Changed?Marketing SaturationConsumer ScepticismConsumer ConnectivityLeave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
- 6. Social MediaLeave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
- 7. Case Study: The WiserhoodTelevisionYouTubeFacebookTwitterLeave your comments on the Word of Mouth Marketing Facebook Page or Twitter (#WOMMrules)
Editor's Notes
- #5: Example 1 (Exclusive Group): http://www.youtube.com/watch?v=eb4BvrhPi5sExample 2 (Tracing Company Myth):http://www.youtube.com/watch?v=YEm77vwz6-8&feature=relatedExample 3 (Trend of the times): http://www.youtube.com/watch?v=J50ybQdJayU
- #8: Facebook Page: http://www.facebook.com/pages/Wiserhood-Moments/187802118262?v=app_2392950137#!/pages/Wiserhood-Moments/187802118262?v=wallTwitter: http://twitter.com/#!/search/%23wiserhood