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Womma Summit 2012 day 1

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Graphic recorder Paula Hansen (www.chart-magic.com) created visual maps of sessions on Day 1 of the WOMMA Summit in Las Vegas.

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Rick Harrison of Pawn Stars gave the Opening Keynote at the WOMMA Summit 2012 in Las Vegas. He talked about building his business through referrals and developing a reputation for honesty. He also noted that connecting a story to an item makes it that much more valuable!
Michelle Cardinal of Visa and Matt Britton of MRY gave a session describing the three main elements of Visas winning formula at the 2012 Olympics connect fans to athletes, perfect orchestration in real time and provide simple ways to cheer and share.
David Oehler, Wheaties, and Kristin Carroll, Active Network outlined the Wheaties response to the challenge of connecting to a changing customer base the Millennials. Together they created Team Wheaties, a group of Everyday Champions who represent the brand, not because they are paid (they do get a uniform) but because they are engaged and like to share their experiences.
Author Jackie Huber closed the first day of the WOMMA Summit with a talk describing how Lady Gaga creates brand loyalty and how those lessons apply to other businesses. The session closed with special entertainment!

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Womma Summit 2012 day 1

  • 1. Rick Harrison of Pawn Stars gave the Opening Keynote at the WOMMA Summit 2012 in Las Vegas. He talked about building his business through referrals and developing a reputation for honesty. He also noted that connecting a story to an item makes it that much more valuable!
  • 2. Michelle Cardinal of Visa and Matt Britton of MRY gave a session describing the three main elements of Visas winning formula at the 2012 Olympics connect fans to athletes, perfect orchestration in real time and provide simple ways to cheer and share.
  • 3. David Oehler, Wheaties, and Kristin Carroll, Active Network outlined the Wheaties response to the challenge of connecting to a changing customer base the Millennials. Together they created Team Wheaties, a group of Everyday Champions who represent the brand, not because they are paid (they do get a uniform) but because they are engaged and like to share their experiences.
  • 4. Author Jackie Huber closed the first day of the WOMMA Summit with a talk describing how Lady Gaga creates brand loyalty and how those lessons apply to other businesses. The session closed with special entertainment!