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5

woo
ys to
wa
lover
your
Marketing Tips for
Making a Match
~ Therese Beale
Lonely hearts would do well to use tried
and true marketing practices when they
tackle the world of online dating.

WHY?

Because finding a mate is
like wooing a customer.
The market is crowded.

You probably feel awkward.

You put your best self out there ...

nd hope for a good match.

So what works?
Che

mpetition
out the co
ck
Market research
Who and what is competing for the
attention of your prospect?
What are they looking for?
What might catch their eye or ear?
How much money
does she make?
Does she think
Im funny?

heir heads
et inside t
G
Target audience analysis
What do they think?
What do they care about?
What do you want them to know
about you?
a tease
Be
Keep your message
short and sweet
... compel them to want to know more
140 characters? Or shorter
Remember the newspaper personals?
Every word counted
Two or three sentences max
refully
isten ca
L
Feedback
What do they really want?
Half of communication is LISTENING.
Read between the lines
 the meta message
et real
G
Stop juggling and
decide ...
What really matters?
Sort out your values
Seek the truth
Find alignment
No ones perfect so stick to the big stuff
oes this
D
ss stuff
busine
ly work?
real
it does
Sure
MARKET RESEARCH
+
TARGET AUDIENCE ANALYSIS
+
SHORT & SWEET MESSAGE
+
FEEDBACK EVALUATION
+
VALUES ASSESSMENT
__________________________
= A GREAT MATCH !
, I know
rust me
T
Therese Beale
m
essageGap.co
M

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