woodland
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The Woodland brand was launched in 1992 by Aero Group to provide outdoor gear for activities like hiking and climbing. It quickly became popular for its innovative, high-quality products. Aero Group has since expanded Woodland's production facilities across several countries in Asia and Canada. Woodland makes a wide range of outdoor footwear, clothing, and accessories and has over 350 exclusive stores and 3000 multi-brand outlets worldwide. The company prioritizes new technologies and indigenous production processes to deliver durable, comfortable gear for exploring nature.
woodland
- 1. W O O D L A N D
- 2. HISTORY The brand Woodland is owned by Aero Group, the Flagship Company which began its operations in 1992, Aero Group launched Woodland and it immediately caught the attention of outdoor enthusiasts. It brought with it, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor lovers with the perfect tools to meet nature’s challenges. Soon enough the Woodland tree logo became synonymous with adventure. W O O D L A N D
- 3. HISTORY . And now has an asset base of over US$1000000. Today, the Aero Group is a highly integrated firm with its own leather tanning units and production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines, Macau and canada W O O D L A N D
- 4. PROFILE  Owner  Type  Industry  Founded  Area served  Products  Slogan  Website • Aero Group • Subsidiary • Outdoor wear • Quebec, Canada (1992) • Worldwide • Footwear , clothing and fashion accessory • Explore More • www.woodlandworldwid e.com W O O D L A N D
- 5. PROFILE  Managing Director  Ambassador  Exclusive stores  multi-brand outlets • Harkirat singh • Guribadat singh • 350 • 3000 W O O D L A N D
- 6. Innovation And Technology  The inspiration behind Woodland’s success is undoubtedly the outdoor adventurer. After all, the adventurer is always looking for new ways to push the limits and to discover something new. Similarly, Woodland has also been discovering new technologies and presenting cutting edge innovations to bring customers only the highest quality.  The quality demands that each and every product should be able to withstand the rigours of exploring the wild without compromising on comfort, style and versatility. W O O D L A N D
- 7. Innovation And Technology  In order to constantly maintain this level of perfection, Woodland has indigenously developed manufacturing and packaging processes that rival the best in the world. The production process. the key raw materials for shoes, leather, and a good part of the soles are all made in-house. Hand-picked Italian hides are tanned and finished on Italian machinery. The unique rugged, tough rubber soles are also produced using German technology. W O O D L A N D
- 8. PRODUCT LINE  Shoes  Sandal  Belt  Bag  Cap  Jackets  Gloves  wallet  Shirts & shorts  Trekking poles W O O D L A N D
- 9. PRODUCTS W O O D L A N D
- 10. MAJOR COMPETITORS Reebok Nike Puma Fila Loto Lee cooper Liberty action W O O D L A N D
- 11. WOODLAND AMBASSADOR Guribadat singh Guribadat singh is a 17- year-old mountaineer who successfully climbed Mount Everest on May 21,2013.HE was a part of the seven- member Sanawar Everest Expedition 2013. W O O D L A N D
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