ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Titanium Sponsors
Platinum Sponsors
Gold Sponsors
WooHoo my app is on the store! Now what?
WooHoo my app is on the store! Now what?
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtrGDPR
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
@JimBobBennett aka.ms/AppCtr
WooHoo my app is on the store! Now what?
Ad

Recommended

AWS for everyone - ¡¸½ñ¡¹¤«¤é¤Ï¤¸¤á¤ëAWS@JAWS-UG –|±±
AWS for everyone - ¡¸½ñ¡¹¤«¤é¤Ï¤¸¤á¤ëAWS@JAWS-UG –|±±
Eikichi Gotoh
?
082315 Rufran's T-shirt Print Designs Part 1
082315 Rufran's T-shirt Print Designs Part 1
UPANOG @KATHAKO
?
Greater than less than
Greater than less than
Brent Daigle, Ph.D.
?
Turning a Twitter hashtag into an organisational culture - Fitness Australia
Turning a Twitter hashtag into an organisational culture - Fitness Australia
Connecting Up
?
Intro to the Cloud from TeenHacks LI
Intro to the Cloud from TeenHacks LI
Jim Bennett
?
Building Fabulous mobile apps with F#
Building Fabulous mobile apps with F#
Jim Bennett
?
Adding platform specific magic to cross-platform Xamarin Forms apps
Adding platform specific magic to cross-platform Xamarin Forms apps
Jim Bennett
?
Learning to love f#
Learning to love f#
Jim Bennett
?
App center - the gateway drug to mobile devops
App center - the gateway drug to mobile devops
Jim Bennett
?
Adding platform specific magic to cross-platform Xamarin Forms apps
Adding platform specific magic to cross-platform Xamarin Forms apps
Jim Bennett
?
Cross platform Xamarin Apps With MVVM
Cross platform Xamarin Apps With MVVM
Jim Bennett
?
Clicking on the real world with iBeacon and eddystone
Clicking on the real world with iBeacon and eddystone
Jim Bennett
?
IBeacons and Eddystone
IBeacons and Eddystone
Jim Bennett
?
Xamarin iBeacon Mini-hack using Estimote iBeacons
Xamarin iBeacon Mini-hack using Estimote iBeacons
Jim Bennett
?
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
Safe Software
?
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Safe Software
?
¡°Why It¡¯s Critical to Have an Integrated Development Methodology for Edge AI,...
¡°Why It¡¯s Critical to Have an Integrated Development Methodology for Edge AI,...
Edge AI and Vision Alliance
?
High Availability On-Premises FME Flow.pdf
High Availability On-Premises FME Flow.pdf
Safe Software
?
Artificial Intelligence in the Nonprofit Boardroom.pdf
Artificial Intelligence in the Nonprofit Boardroom.pdf
OnBoard
?
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Impelsys Inc.
?
¡°From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
¡°From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
Edge AI and Vision Alliance
?
FME for Good: Integrating Multiple Data Sources with APIs to Support Local Ch...
FME for Good: Integrating Multiple Data Sources with APIs to Support Local Ch...
Safe Software
?
AI VIDEO MAGAZINE - June 2025 - r/aivideo
AI VIDEO MAGAZINE - June 2025 - r/aivideo
1pcity Studios, Inc
?
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
?
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
?
MuleSoft for AgentForce : Topic Center and API Catalog
MuleSoft for AgentForce : Topic Center and API Catalog
shyamraj55
?
Edge-banding-machines-edgeteq-s-200-en-.pdf
Edge-banding-machines-edgeteq-s-200-en-.pdf
AmirStern2
?
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
biswajitbanerjee38
?
Data Validation and System Interoperability
Data Validation and System Interoperability
Safe Software
?
The State of Web3 Industry- Industry Report
The State of Web3 Industry- Industry Report
Liveplex
?

More Related Content

More from Jim Bennett (6)

App center - the gateway drug to mobile devops
App center - the gateway drug to mobile devops
Jim Bennett
?
Adding platform specific magic to cross-platform Xamarin Forms apps
Adding platform specific magic to cross-platform Xamarin Forms apps
Jim Bennett
?
Cross platform Xamarin Apps With MVVM
Cross platform Xamarin Apps With MVVM
Jim Bennett
?
Clicking on the real world with iBeacon and eddystone
Clicking on the real world with iBeacon and eddystone
Jim Bennett
?
IBeacons and Eddystone
IBeacons and Eddystone
Jim Bennett
?
Xamarin iBeacon Mini-hack using Estimote iBeacons
Xamarin iBeacon Mini-hack using Estimote iBeacons
Jim Bennett
?
App center - the gateway drug to mobile devops
App center - the gateway drug to mobile devops
Jim Bennett
?
Adding platform specific magic to cross-platform Xamarin Forms apps
Adding platform specific magic to cross-platform Xamarin Forms apps
Jim Bennett
?
Cross platform Xamarin Apps With MVVM
Cross platform Xamarin Apps With MVVM
Jim Bennett
?
Clicking on the real world with iBeacon and eddystone
Clicking on the real world with iBeacon and eddystone
Jim Bennett
?
IBeacons and Eddystone
IBeacons and Eddystone
Jim Bennett
?
Xamarin iBeacon Mini-hack using Estimote iBeacons
Xamarin iBeacon Mini-hack using Estimote iBeacons
Jim Bennett
?

Recently uploaded (20)

No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
Safe Software
?
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Safe Software
?
¡°Why It¡¯s Critical to Have an Integrated Development Methodology for Edge AI,...
¡°Why It¡¯s Critical to Have an Integrated Development Methodology for Edge AI,...
Edge AI and Vision Alliance
?
High Availability On-Premises FME Flow.pdf
High Availability On-Premises FME Flow.pdf
Safe Software
?
Artificial Intelligence in the Nonprofit Boardroom.pdf
Artificial Intelligence in the Nonprofit Boardroom.pdf
OnBoard
?
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Impelsys Inc.
?
¡°From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
¡°From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
Edge AI and Vision Alliance
?
FME for Good: Integrating Multiple Data Sources with APIs to Support Local Ch...
FME for Good: Integrating Multiple Data Sources with APIs to Support Local Ch...
Safe Software
?
AI VIDEO MAGAZINE - June 2025 - r/aivideo
AI VIDEO MAGAZINE - June 2025 - r/aivideo
1pcity Studios, Inc
?
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
?
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
?
MuleSoft for AgentForce : Topic Center and API Catalog
MuleSoft for AgentForce : Topic Center and API Catalog
shyamraj55
?
Edge-banding-machines-edgeteq-s-200-en-.pdf
Edge-banding-machines-edgeteq-s-200-en-.pdf
AmirStern2
?
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
biswajitbanerjee38
?
Data Validation and System Interoperability
Data Validation and System Interoperability
Safe Software
?
The State of Web3 Industry- Industry Report
The State of Web3 Industry- Industry Report
Liveplex
?
Bridging the divide: A conversation on tariffs today in the book industry - T...
Bridging the divide: A conversation on tariffs today in the book industry - T...
BookNet Canada
?
Crypto Super 500 - 14th Report - June2025.pdf
Crypto Super 500 - 14th Report - June2025.pdf
Stephen Perrenod
?
Enabling BIM / GIS integrations with Other Systems with FME
Enabling BIM / GIS integrations with Other Systems with FME
Safe Software
?
AI vs Human Writing: Can You Tell the Difference?
AI vs Human Writing: Can You Tell the Difference?
Shashi Sathyanarayana, Ph.D
?
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
No-Code Workflows for CAD & 3D Data: Scaling AI-Driven Infrastructure
Safe Software
?
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Floods in Valencia: Two FME-Powered Stories of Data Resilience
Safe Software
?
¡°Why It¡¯s Critical to Have an Integrated Development Methodology for Edge AI,...
¡°Why It¡¯s Critical to Have an Integrated Development Methodology for Edge AI,...
Edge AI and Vision Alliance
?
High Availability On-Premises FME Flow.pdf
High Availability On-Premises FME Flow.pdf
Safe Software
?
Artificial Intelligence in the Nonprofit Boardroom.pdf
Artificial Intelligence in the Nonprofit Boardroom.pdf
OnBoard
?
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Creating Inclusive Digital Learning with AI: A Smarter, Fairer Future
Impelsys Inc.
?
¡°From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
¡°From Enterprise to Makers: Driving Vision AI Innovation at the Extreme Edge,...
Edge AI and Vision Alliance
?
FME for Good: Integrating Multiple Data Sources with APIs to Support Local Ch...
FME for Good: Integrating Multiple Data Sources with APIs to Support Local Ch...
Safe Software
?
AI VIDEO MAGAZINE - June 2025 - r/aivideo
AI VIDEO MAGAZINE - June 2025 - r/aivideo
1pcity Studios, Inc
?
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC and Open Hackathons Monthly Highlights June 2025
OpenACC
?
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik - Passionate Tech Enthusiast
Raman Bhaumik
?
MuleSoft for AgentForce : Topic Center and API Catalog
MuleSoft for AgentForce : Topic Center and API Catalog
shyamraj55
?
Edge-banding-machines-edgeteq-s-200-en-.pdf
Edge-banding-machines-edgeteq-s-200-en-.pdf
AmirStern2
?
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
War_And_Cyber_3_Years_Of_Struggle_And_Lessons_For_Global_Security.pdf
biswajitbanerjee38
?
Data Validation and System Interoperability
Data Validation and System Interoperability
Safe Software
?
The State of Web3 Industry- Industry Report
The State of Web3 Industry- Industry Report
Liveplex
?
Bridging the divide: A conversation on tariffs today in the book industry - T...
Bridging the divide: A conversation on tariffs today in the book industry - T...
BookNet Canada
?
Crypto Super 500 - 14th Report - June2025.pdf
Crypto Super 500 - 14th Report - June2025.pdf
Stephen Perrenod
?
Enabling BIM / GIS integrations with Other Systems with FME
Enabling BIM / GIS integrations with Other Systems with FME
Safe Software
?
Ad

Editor's Notes

  • #2: Setup
  • #4: Check clicker!
  • #5: Who has published an app to the store? What were you worried about after publishing?
  • #6: Imagine this ¨C your app is now on the App Store. Published on a Friday! Party, celebrate, champagne or sparkling grape juice opened, pizza eaten The next Monday ¨C headache from the ¡®music¡¯ you get in Email from the boss¡­
  • #7: One-star reviews as the app crashes. Client/product team are not happy No idea how to reproduce. Scramble to reproduce the crash from limited information in the reviews. Can you get a fix out quickly?
  • #8: You create anew version and push to the store. Does this solve your issue?
  • #10: Nope! Because Apple. 2 week delay on the release while they approve your app Story ¨C EROAD apple approvals for the second version
  • #11: Older Android installs have app updates off by default Users not updating.
  • #14: People uninstall apps for all manner of reasons
  • #15: 71% uninstall due to annoying app notifications Freemium games do this a lot Facebook messenger
  • #16: 62% due to errors Pennybox as example ¨C error so I uninstalled it Meme app - freeze Some will wait if good reason ¨C Office Lens on iOS 12 beta crashed, kept it as useful and my fault for beta
  • #17: 16% will uninstall before registering if the process is bad 8 seconds to give up
  • #18: If customers leave your app, they will pick a competitor if they want the product. This can mean moving business elsewhere ¨C banks, energy Lloyds to Monzo ¨C app is primary way to interact so if it is bad, move American airlines Analytics - should be tracking what I do
  • #19: How can you stop people leaving your app? By learning what your customers do, the problems they face. Using this to make your app better
  • #22: AppCenter! Lots of tools for this, I like AppCenter, been using it for 2.5 years now Using it and talking about it before MS Supports swift/java/Xamarin/react native/cordova, Unity, UWP Windows/macOS/iOS/Android
  • #23: AppCenter does a lot ¨C build, test, distribute, diagnostics, analytics, push ¨C recently added auth and data We¡¯re going to focus on diagnostics, analytics
  • #24: Analytics
  • #25: You can capture a whole range of data Language ¨C good to see if you need to localize Session durations ¨C does it align with expectation? Micro-interactions or prolonged use Are users updating Paths through the app
  • #26: Users in language x ¨C translate Feature not used ¨C ditch it or make it more visible/easier Prove value of feature - definition of done
  • #27: Nice visualization of the concept Users follow their path, not what you intend Ohio state university waited to see mud paths from students walking then paved that path Maybe gather this data before restricting or guiding users?
  • #28: Experiments ¨C difficult to enter text, can see this by errors Add new feature, validate it using data Help ¨C count pages used
  • #29: App Center data can be fed to Application insights for further analysis Can bring it together with other data such as back end data User flow chart
  • #31: Detect crashes ¨C either ones that take the app down or internal ones that are handles Use this to fix the app
  • #32: Show crash code, catch handled exceptions Demo crash on cancel photo
  • #33: Where in the development cycle should you start
  • #34: Right from the get go Catch issues in dev and QA
  • #35: Everything you track needs to be GDPR compliant If any personal information is in there, you need to be able to tie it back to a person If they want their data, or want it deleted you have to do this AppCenter has APIs for this
  • #37: Only gather the data you need to improve your product Nothing invasive, focus on trends on individuals If your app uses GPS (e.g. branch finder in bank app), don¡¯t track their movements Don¡¯t sell this data NYT story December last year ¨C apps selling your location information
  • #38: Cliff notes