Woorlds_Short Intro Aug2015 Ver2
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Woorlds has developed a technology that provides accurate data to app developers and brands about the physical locations that app users visit. Their technology identifies in real-time the name of the place, whether it is a brand or site, when users enter and leave, and the duration of their stay. This provides insights into user behavior in both online and offline settings. Current solutions for collecting this type of data are inaccurate and based on geo-fencing and statistics. In contrast, Woorlds' technology analyzes WiFi signals to track places visited, user volume, visit frequency and duration, and in-app activity with over 90% accuracy both indoors and outdoors without additional hardware. This turn-key solution allows real-
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Woorlds_Short Intro Aug2015 Ver2
- 1. If knowing which Brands and Places your and other app users visit and engage in the physical world Matter to you, you're in the right Place! INTRODUCING WOORLDS: We have developed a technology for App Developers and App Owners, providing accurate data about the Brands and the places App users engage in the physical world. Our technology identifies in real- time the place's Name, whether it's a Brand or Site, when the users enter and leave as well as the duration of their stay and other relevant insights involving their behavior in the physical world. THE BRANDS PROBLEM > NO ACCURATE DATA: With mobile taking an ever growing role in our lives: Americans spend an average of 4.7 Hours A Day On Their Smartphones Mobile drives nearly half of E-Commerce traffic 65% of emails are opened on mobile - Brands are seeking tools and methods that will extend their tracking and learning capabilities as well as reach beyond traditional online and into mobile, adopting new capabilities, possible on mobile only: These new capabilities evolve around the connections between mobile devices and the behavior of mobile users in the physical world, and insight into what these users do On and Offline. Current solutions are based on Geo-fencing technology and Statistical data which are both inaccurate and inefficient. Woorlds solution: We developed a solution for App Owners and Brands, providing accurate data about the places app users visit in the physical world by analyzing electronic signals including WiFi signals users come in range of. Our solution Tracks and Learns the following: Place visited, Name of place, Demographic data: Vertical, Foot traffic volume, is it Trendy, etc. App users visiting the place, volume of users and info on: How often users visit? How long these visits last? Day and time of day visit occurred? What they do when they visit? (Buy, Download a coupon etc.) -In both the cases our technology provides App Owners and Brands a new layer of data that does not otherwise exist for these physical places and the app users visiting them. Until the introduction of Woorlds, technology solutions for collecting information on user behavior in the physical world were inaccurate and mostly useless to say the least, see an explanation below under: What makes us better? Other features include: Open API, Low battery consumption, GPS doesn't need to be turned on What makes us better? 1. A lot more accurate! Our FinePin technology is a true leap forward in accuracy of user detection compared to GPS/GSM location, Geo-fencing services suffering from a Fat Pin Effect. Our technology analyzes near-by WiFi signals and provides an unprecedented 90% detection accuracy. 2. Indoors & Outdoors, no problem! Our technology works even inside buildings without hardware to install. 3. Notifications are always on! Our technology gives app owners the ability to send notifications based on the place the user visits to app users even if the app is closed. 4. This is a turn-key solution! Install the SDK in 5 minutes and begin sending Real-time, place- based messaging, alerts to your app users in minutes.
- 2. Real-time On-site Marketing (triggered by a user entering/exiting a place) Target your users, with specific offers as they enter specific places or brands, whether your own Brands sites, competitors and or other places. Possibilities are endless, here are a few Examples: 1. Your Brands sites: Automatically Modify your app to match the users place, for example, switch to shopping cart/ mode when in one of your stores. 2. Competitors: Automatically point out why the user should be visit one of your stores instead of buying from a competitor. Display current specials 3. Other places or brands: Automatically offer products and services based on the places users are entering or leaving Big Data analysis, Segmentation, Analytics & Retargeting Leverage data our technology collects about your App Users and the Brands and places they Visit and Engage in the physical world: Visit info: Places visited, duration of visit, repetition and frequency of visits etc. In-app activity that is to the relevant to place, for example, one of the app owners stores: %Purchases, coupon redemption, Was the app opened? For how long? etc. Learn the behavior patterns of your app users in the real world Segment your app users based on the insights you get from the information our technology provides you Retargeting A Segmented user-base allows for personalized app features, offers and calls to actions, Retarget your users. Send personalized offers: Provide offers and calls to action that are relevant to a specific segment App Developers and Early adopters: For a limited time only, it's available for free; simply use this link to download our SDK Have a Question? Need more info? Contact Dominik Suter, Email: dominik@woorlds.com Mobile: +972(0)58 478 5492 www.woorlds.com