Word of mouth and social media monitoring tools
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The Enterprise Technology Show is one of Africa's largest showcases of technology, social media, loyalty and customer engagement conferences. They requested me to speak on tools for customer engagement and how to spread word of mouth.
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Word of mouth and social media monitoring tools
- 1. Word of Mouth and Social Media Monitoring Tools
- 3. Carpenters
- 4. What are the problems? 1. Listening and discover 2. Find influencers 3. Community-led messaging
- 5. In God we trust. All others must bring data. William Edwards Deming (statistician)
- 7. 85% Nielsen
- 9. Hugh McLeod
- 12. Shortstack Facebook page apps Engage users Contests User votes and interaction
- 13. Dolan 3 Weeks $ 30 000
- 14. Results 30 schools entered 32 000 votes in 3 weeks 105 000 new people invited to the page.
- 15. Happy kids
- 16. Logic ? They understood and got to know their customers better. Can you imagine how many cars they sold? They got data that enabled better communication and grew their engaged audience. They were able to engage multiple sets of influencers: The schools who rallied children. The children who involved parents The broader communities who supported and voted for local schools.
- 17. Blog + magnifying glass
- 18. GroupHigh Social research and SEO Blogger engagement
- 19. Blogs are dead
- 20. Long Live!
- 22. How it works Authentic customer voices Co-creation Community driven brand advocacy
- 24. Engage with and understand customers Understand what people saying
- 25. Traackr Overview Who are your customers? Influencers and customer decisions Influencers by topic Audience breakdown and your strategy
- 26. 84% Trust 57%
- 27. 85% take action
- 28. Create context and a platform
- 29. Choose the right tool Choose the right tool By: florianric
Editor's Notes
- #9: We create opportunities for the consumer to interact with the product or experience it We create opportunities for the consumer to discuss your product within their circle of trusted friends
- #27: We create opportunities for the consumer to interact with the product or experience it We create opportunities for the consumer to discuss your product within their circle of trusted friends