Word of Mouth Crash Course prezo - How to Create a Fan Community
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This talk discusses how to create a fan community. It notes that a community is not about the product itself but using the product as a conduit to bring people together. It recommends creating influence rather than seeking it out and finding a rallying cry that everyone can unite behind. The talk suggests communities should not try to appeal to everyone and to think of content and distribution differently by focusing on depth over disposability and curation over self-promotion. It cites Dunbar's number that people can only maintain stable social relationships with approximately 150 people.
Word of Mouth Crash Course prezo - How to Create a Fan Community
- 1. THIS IS A TALK ABOUT HOW TO CREATE A FAN COMMUNITY SPIKE JONES GROUP DIRECTOR, ENGAGEMENT sjones@ wcgworld.com
- 5. COMMUNITY
- 7. WTF?
- 9. NEIGHBOR
- 10. NEIGHBORLY
- 16. DUNBARS NUMBER 150
- 17. TRUTHS* ABOUT BUILDING FAN COMMUNITIES *may be counterintuitive
- 18. 1 IT IS NOT NOR WILL IT EVER BE ABOUT YOUR PRODUCT
- 19. YOUR PRODUCT IS THE CONDUIT (SOLVE FOR EXCITED KITTY)
- 24. 2 DONT SEEK OU INFLUENCE. CREATE IT.
- 26. INFLUENCE CAN BE CREATED PASSION CANNOT
- 27. 3 YOUR COMMUNITY IS NOT FOR EVERYBODY
- 34. REMEMBER THE ALAMO
- 36. EVERYBODY WANTS TO BE A PART OF SOMETHING BIGGER THAN THEMSELVES.
- 40. 5 THINK ABOUT CONTENT (& DISTRIBUTION) DIFFERENTLY
- 41. compression deepening disposability timelessness curation creation self- promotion self-reflection via jonathan harris number27.org
- 48. photo: jenn-wagner.com Yeah, I have a book if you wanna know more. SPIKE JONES wcgworld.com askspike.com sjones@ wcgworld.com twitter: youre on your own