Wordpress & blogging
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This document provides information about blogs and blogging. It discusses blog statistics such as the number of bloggers in the US and their demographics. It also discusses how blogs can benefit companies by increasing website traffic and leads. Key blogging platforms like WordPress are summarized, along with popular blogging terms. Statistics on blogging income are provided, showing most bloggers do not earn much from it. Best practices for blogs are outlined.
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Wordpress & blogging
- 1. ANSON ZONG-LISCUM JOHN PHERSON CALEB ANTHONY
- 2. Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer http://www.merriam-webster.com/dictionary/blog
- 3. 31 million bloggers in the united states 60% men, 40% woman 48% Caucasian 38% African American 4% Latin American
- 4. Companies with blogs have 55% more website visitors. Currently 152,000,000 blogs on the Internet B2C companies that use blogs generate 88% more leads B2B companies 67% more leads Morning most busy blogging period, 10 am http://blog.lewispr.com/2011/09/eloqua-creative-content.html
- 5. Upwards of 81% of Bloggers never make over $100 dollars from blogging. Only 8% earn enough money to support a family Only 9% make enough to support their lifestyle (blogging 4-6 hours a day) Only 2% make above 150k blogging 1 2 hours a day
- 6. 60% of businesses have company blogs 35% actively blog once a month 65% havent updated their blog in more than a year.
- 7. At first it was seen this way Now social media and blogs perform different but vital functions in the digital world
- 8. CMS Content Management System 2 Versions: Wordpress and Wordpress.com Open source Based on PHP, MySQL code Most popular blogging system 72.8 million users worldwide (March 2012) Manages 22% all new websites
- 9. SEO Oriented 48% of Top 100 Blogs Over 37 million searches done monthly link to Wordpress managed blogs Avg. 352 million people view more than 2.5 million pages/month Easily integrated with many social media sites Avg. 500,000 new posts/day http://yoast.com/wordpress-stats/
- 11. SEO - search engine Tag - short phrase or word optimization - refers to attached to blog post that how well. Blog ranks when makes blog post more someone searches for convenient to find, known keywords relevant to your well within your blogs index blog and can be cataloged Permalink - specific link for easier a blog post or article Troll - commenter who Favicon - 16 x 16 pixel icon leaves harmful or rude in your URL address bar comments in others blog http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
- 12. Plugins - A plugin is a collection of files that either change the way WordPress functions, or adds/removes functionality. Widgets - Widgets are placeholders or user interface elements that present data or an user interface to the user. Meta Title - The title of an individual webpage for search engines. Usually involves keywords that describe and title the content. Used in SEO. http://www.blogher.com/important-blogging-terms
- 13. Open source Free, many features Main CMS platform Popular and growing Easily indexed by search engine robots Extremely customizable Plugins and Widgets Easily Integrated with other applications
- 14. Complicated navigation system compared to other CMS software Basic HTML &CSS Security system flaws Themes have been prone to malware
- 15. JetPack Unique visitors Page Views Google Analytics Visit Duration Visitor location Custom Plugins Referral Sites Page Link Clicks Top Key Searches http://mashable.com/2008/09/03/wordpress-stats-tracking-tools /
- 16. Customize your Optimize for SEO blog (All in One SEO) Keep everything Add a RSS Feed/ organized Subscribe Button Download security Setup Analytics plugins (Askimet) Stay Busy! Become Buy a custom accustomed to domain plugins Download Share Widgets (Digg Digg)
- 18. Social media sites and blogs reach 80% of all U.S. internet users. 25% of businesses rate their blog as critical to business. 56% additionally considered them important. The 2% of bloggers who make a decent income write about how to blog. http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/
- 19. Social Media Shareability Navigation and Speed Regular New Content Visuals Provocative Questions and Responses The Fold
- 21. Pete Cashmore: Mashable http://www.guardian.co.uk/media/2012/mar/12/mashable -pete-cashmore-cnn Julian Hearn: Promotional Codes http://mixergy.com/julian-hearn-promotional-codes- interview/ Ramit Sethi: Car Advice http://www.iwillteachyoutoberich.com/about/about-ramit/ Timothy Sykes: Timothy Sykes http://www.huffingtonpost.com/eric-kuhn/from-bar- mitzvah-thousand_b_100061.html Johns Wu: Bankaholic http://www.mo.com/johns-wu-founder-developer-sole- employee-and-eventual-seller-of-bankaholic-com/
- 22. http://www.pcworld.com/article/260497/how_to_get_started_with_word press.html?page=2 http://www.famousbloggers.net/43-blogger-tips-installing- wordpress.html http://www.dailyblogtips.com/blog-setup-40-practical-tips/ http://www.glosonblog.com/17-important-things-to-do-after- starting-your-wordpress-blog/ http://www.entrepreneur.com/article/224613 http://blog.sendible.com/2012/03/19/10-social-media-roi-metrics- your-company-should-monitor/ http://http://www.bloggingbasics101.com/2010/04/defining-basic- blogging-terms-part-3/