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WordPress SEO - The Absolute Basics

C
Christopher Smith

This document provides an overview of the absolute basics of WordPress SEO. It discusses installing WordPress at the root domain, choosing the www or non-www version, using SEO-friendly permalinks, selecting themes like Genesis that have good SEO capabilities, and plugins like Yoast SEO. It also covers optimizing content, titles, meta descriptions and disabling duplicate pages and archives.

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DESIGNBigger WordPress SEO, The Absolute Basics Christopher Smith | August 21, 2013
This Will Be High Level (902 feet high to be exact)
Three Four Things To Worry About Base Installation Themes Plugins Content
Start At The Beginning If WordPress is running your entire site, install at the root of the domain. If your host doesnt allow this, find a new one! Good: http://www.mysite.com/ Bad: http://www.mysite.com/wordpress/
To WWW Or Not WWW? On a new site, it doesnt really matter. If you have an existing site, find out which one is more authoritative using Open Site Explorer, and stick with that. We dont want this if we can help it.
Permalinks Preferred: /%postname%/ /%category%/%postname%/ Example: http://www.mysite.com/heres-a-post/ http://www.mysite.com/awesome-stuff/heres-a-post/
Permalinks (continued) Tags And Categories This will help prevent redirect issues, should you accidentally name a page and category with the same.
Reading Check this box while youre building the site, but dont forget to uncheck it when you launch!
Themes I prefer the StudioPress Genesis Framework. It has good built-in SEO capabilities, and plays nicely with the major SEO plugins. Also good: Thesis Headway Theme Hybrid Building your own from scratch? Use the Web Developers SEO Cheat Sheet.
Plugins There are several good ones out there: All In One SEO SEOPressor Yoasts WordPress SEO HeadSpace If you like what youve got now, consider sticking with it and becoming an expert with it. Any plugin can be improved upon!
WordPress SEO I prefer the Yoast WordPress SEO plugin. 1. It has a ton of built-in functionality: sitemaps, OpenGraph, Authorship markup, page analysis, etc. 2. There are plugins to extend it for Video SEO, Local SEO, News SEO, and WooCommerce SEO. 3. Quick updates and bug fixes.
WordPress SEO Posts Titles and Meta
WordPress SEO Pages Titles and Meta
WordPress SEO Categories and Tags Titles and Meta Leaving this unchecked can cause duplicate content issues!
WordPress SEO Author Titles and Meta If you have a single-author blog, DISABLE the author archives.
WordPress SEO Date Archive Titles and Meta Disable date-based archives; its a huge duplicate content issue!
Content Each post or page is should have a central theme or idea. If you cant sum it up in one sentence, it might be better off as multiple posts or pages. Use tools like UberSuggest or the AdWords Keyword Tool for topical inspiration.
Content Use the Yoast built-in tools to assist in search optimization once youve got a draft of your content. (demo)
Even More Confused? Go back to the basics! Here are some excellent sources to learn SEO from: Google SEO Starter Guide (pdf) Mozs Beginners Guide To SEO Yoasts WordPress SEO - The Definitive Guide
Tools Yoasts WordPress SEO Open Site Explorer UberSuggest AdWords Keyword Tool
Questions? Get this slide deck NOW at: http://www.slideshare.net/designbigger www.designbigger.com @designbigger facebook.com/designbigger

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