Working at the crossroads of business, storytelling, technology, people and products
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While working at a giant digital consultancy, how can we future-proof our business? What are the things we need to start doing today, to stay ahead of the curve in three years? In this presentation I share some concrete processes and tools we use to build Emerging Experiences - our business incubator / research lab / innovation accelerator.
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Working at the crossroads of business, storytelling, technology, people and products
- 1. Working at the crossroads of business, storytelling, technology, people and products Erik Arvedson Head of Emerging Experiences Nordics
- 2. Agenda Introducing Emerging Experiences How we work SPARK Cases
- 3. We are 23 000 people globally
- 4. How can we make sure we are relevant in 3 years?
- 5. 5 What are the things we need to explore right now, if we want to stay ahead of the curve?
- 6. 6COPYRIGHT 2017 PUBLICIS.SAPIENT | Small beginnings of the next big thing
- 7. 7COPYRIGHT 2017 PUBLICIS.SAPIENT | There are a lot of emerging technologies and new ways of working
- 8. 8COPYRIGHT 2017 PUBLICIS.SAPIENT | We focus on three but still keep our eyes on everything else
- 10. Single Image here Immersive and AI are close to exploding
- 11. Single Image here Immersive Center of Excellence in the Nordics
- 12. How we work. Pulse Loop Catapult
- 13. Pulse
- 14. Pulse on Technology Monthly sessions on Immersive AI Emerging tech Clients Monthly checkups with portfolio owners SPARK sessions People External networking Internal networking Innovator alliances Thought Leadership Support decks White papers Blogs Podcasts Meetups
- 15. 15 Loop
- 16. Define the opportunity One pager; describes the opportunity in a How Might We? Do the work Whatever method suits best. Present the work Create presentation / MVP / MVA; however the idea is best brought to life. Decide next steps Evaluate and decide relevant next step. 2 14 3 Launch a Catapult Conduct an additional Loop Move on and record learning
- 17. Catapult Good old projects, with a new fancy name
- 18. Who is doing this? All of us.
- 19. Staf鍖ng model Core team to consistently drive EE evolution with focus on Pulse and Loops. Basically everyone working on an EE initiated Catapult. Part time EE Residency for various specialists of all competencies, mainly working with Loops. CORE RESIDENTS COMMUNITY
- 23. 23 Ok, enough with the theory COPYRIGHT 2017 PUBLICIS.SAPIENT |
- 24. A Swedish Moment for Volvo Cars First VR experience of a car not yet launched
- 25. VR for Volvo is evolving
- 29. 29COPYRIGHT 2017 PUBLICIS.SAPIENT | An Exhibition of Space for Volvo Cars VR installation for Volvo Downtown Showrooms in Milan, Tokyo and NYC
- 30. An Exhibition of Space for Volvo Cars VR installation for Volvo Downtown Showrooms in Milan, Tokyo and NYC
- 31. How do you get great briefs on VR or other emerging technologies? You dont.
- 33. SPARK empowers your team to quickly REFRAME challenges into needle-moving IDEAS, and then prioritize the best solutions using our SPECTRUM.
- 34. 34 Key bene鍖ts UNLOCK Turn your most pressing pain-points into your greatest opportunities CREATE Co Creation and collaborative innovation to inspire your team SPEED All your most productive moments in a month, condensed into half a day FOCUS Create a common goal and shared vision from the start
- 35. The process overview REFRAMING IDEATION SPECTRUM Unlock the real challenge by focusing on the right problems Explore outside-the-box solutions with customized cards Prioritize the most valuable and do-able solutions
- 36. There is also a SPARK box
- 38. How can we 鍖nd the right opportunities? They are rarely found directly in client briefs
- 40. 40 Reframe process COPYRIGHT 2017 PUBLICIS.SAPIENT | REFRAMED CHALLENGE VAGUE CHALLENGE CONCRETE PROBLEM REASONS WHY FLIP TO UTOPIA =
- 41. 41 Rising levels of road traf鍖c, in London is not only paid in frustration and pollution. An analysis of vehicle delays on Greater Londons roads estimated the 鍖nancial cost of congestion to be an astonishing 贈5.5bn a year. VAGUE CHALLENGE
- 42. 42 There are too many cars on the road. CONCRETE PROBLEM
- 43. 43 REASONS WHY 1 The deterrents are ineffective 2 Public transport isnt good enough 3 People love their cars 4 Its not my problem
- 44. 44 1 The deterrents WORK 2 Public transport is AMAZING 3 People HATE their cars 4 It IS my problem FLIP TO UTOPIA The deterrents are ineffective Public transport isnt good enough People love their cars Its not my problem
- 45. 45 1 How might we really disincenti- vise car ownership? 2 How might we improve peoples experience of public transport? 3 How might we break peoples emotional relationship with their cars? 4 How might we get people to take respo- nsibility for their role in congestion? REFRAMED CHALLENGE The deterrents WORK Public transport is AMAZING People HATE their cars It IS my problem
- 46. 46 1 How might we really disincenti- vise car ownership? 2 How might we improve peoples experience of public transport? 3 How might we break peoples emotional relationship with their cars? 4 How might we get people to take respo- nsibility for their role in congestion? Rising levels of road traf鍖c, in London is not only paid in frustration and pollution. An analysis of vehicle delays on Greater Londons roads estimated the 鍖nancial cost of congestion to be an astonishing 贈5.5bn a year.
- 47. How can we co-create ideas? Now that we have identi鍖ed the right challenges
- 48. 48 SPARK: Ideate
- 51. 51 REFRAMED CHALLENGE How might we create new compelling moments to sign up for SAS eurobonus?
- 52. 52COPYRIGHT 2017 PUBLICIS.SAPIENT | [INSERT NAME] [THIS] [THIS] How might we create new compelling moments to sign up for SAS eurobonus?
- 53. 53COPYRIGHT 2017 PUBLICIS.SAPIENT | [INSERT NAME] [THIS] [THIS] How might we create new compelling moments to sign up for SAS eurobonus?
- 54. 54COPYRIGHT 2017 PUBLICIS.SAPIENT | [INSERT NAME] [THIS] [THIS] How might we create new compelling moments to sign up for SAS eurobonus?
- 55. 55COPYRIGHT 2017 PUBLICIS.SAPIENT | [INSERT NAME] [THIS] [THIS] How might we create new compelling moments to sign up for SAS eurobonus?
- 56. 56COPYRIGHT 2017 PUBLICIS.SAPIENT | How might we create new compelling moments to sign up for SAS eurobonus? BONUS BREAKFAST JOIN EUROBONUS IN THE CABIN AND GET A FREE BREAKFAST SIGN UPS AND EUROBONUS KNOWLEDGE
- 57. 57 Lets look at a few more examples COPYRIGHT 2017 PUBLICIS.SAPIENT |
- 58. You probably remember this But what truck feature was it all about?
- 59. Volvo Dynamic Steering Simulator for Volvo Buses Real Volvo steering hardware integrated with VR experience
- 60. Limberjack for Husqvarna VR version of World Logging Championship Limbing, launched on Steam
- 61. The Loop for One+ First product launched and bought in VR, introducing v-commerce
- 62. 62 Where is all this going? COPYRIGHT 2017 PUBLICIS.SAPIENT |
- 63. Any suf鍖ciently advanced technology is indistinguishable from magic We are only at 1% in terms of the potential of VR and AR
- 64. 64 Key take aways COPYRIGHT 2017 PUBLICIS.SAPIENT | 1 Innovation and trans- formation requires doing, not just talking 2 Structures and processes can create space for doing 3 Co-creation of briefs and ideas with agency and client is the key 4 The hype about Immersive is true (contact me to learn more)
- 65. 65 Thank you! COPYRIGHT 2017 PUBLICIS.SAPIENT | Erik Arvedson erik.arvedson@digitaslbi.com