Working with digital
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This document provides information about Anton St辿n including his background, work experience, and interests. It discusses digital marketing and provides examples of how various companies have embraced digital technologies. It also outlines an assignment for groups to envision how different business sectors may utilize digital media over the next 5-10 years.
Working with digital
- 3. Anton St辿n Graduated from Hyper Island 2002. Lecturer at Hyper Island and RMI Berghs. Selected work experience include Lateral (UK) Starring, ANR.BBDO and Bates Y&R Copenhagen. Currently setting up a digital design studio, Le Petit Garcon. I live in Lomma with my wife and dog. I love Apple-products, Liverpool FC and music.
- 5. Lack of ideas? or afraid of technology?
- 7. Working with digital Question everything and everyone. Invent the Fosbury Flop for digital. And then do it again. ere is no it cant be done anymore. e only limitation is our own creativity.
- 8. Use APIs API = All-Powerful-Imaginatorium (not really. API = application programming interface) Facebook, Google Maps, YouTube, Twitter all have really good APIs that let you use their services (for free!) in your campaigns. Use existing technologies, improve and let users use the platforms that they already are familiar with.
- 9. e future of advertising lies in making less advertising... Digital is a mindset not a channel. It's about doing stu鍖 not saying stu鍖... Great brands today have a cultural mission not just a commercial proposition. Gareth Kay Director of Digital Strategy Goodby, Silverstein & Partners
- 13. Advertising Week 2009 e cost of experimentation is approaching zero
- 14. Lets start by looking back a couple of years.
- 15. Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I dont have Internet access?
- 16. Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I dont have Internet access?
- 17. Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I dont have Internet access?
- 18. Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I dont have Internet access?
- 19. Digital marketing is honest. http://www.globalrichlist.com/
- 20. Digital marketing breaks rules. http://www.youtube.com/wariolandshakeit2008
- 21. Today
- 22. Digital marketing is helpful. http://www.youtube.com/watch?v=WpS3LeCiCtc
- 24. Digital marketing is direct. http://vimeo.com/3972081
- 26. Digital marketing is inventive. http://www.youtube.com/watch?v=SluE9Zco55c
- 28. Digital marketing is collaborative and inventive. http://www.youtube.com/watch?v=p16frKJLVi0
- 30. Digital marketing is supportive. http://www.youtube.com/watch?v=Hhgfz0zPmH4
- 32. Digital marketing is not just digital. http://vimeo.com/8758205
- 34. Digital marketing is experimental. http://www.youtube.com/watch?v=XXd0UoxK-Ik
- 36. Tomorrow?
- 37. Assignment - 30 minutes Your client is a new company in its business sector. What will their business look like in 5 years? How can they embrace and use digital channels to attract more customers and revolutionize their business? How will they use digital media in everyday-business ?
- 38. Assignment - 30 minutes Your client is a new company in its business sector. What will their business look like in 5 years? How can they embrace and use digital channels to attract more customers and revolutionize their business? How will they use digital media in everyday-business ? Group 1 Finance / Bank Group 2 Record Label Group 3 Car-rental Group 4 Advertising agency
- 39. Please have in mind: e digital world is far greater than computers (the web). Its increasingly made up of phones, digital-tv, video games, etc. Also, the digital world isnt just digital.
- 40. ink about the following: What can you teach people that will help them achieve their goals? What can you learn from people that will help you be a better marketer or help you make better products? How can you reward people for consuming and sharing your content?
- 41. Please remember: Its not what you say that matters. Its what you do.
- 42. Please remember: e best way to get people to do stu鍖 with you is to rst join them in what they are already doing.
- 43. Assignment - 30 minutes Your client is a new company in its business sector. What will their business look like in 5-10 years? How can they embrace and use digital channels to attract more customers and revolutionize their business? How will they use digital media in everyday-business ?
- 44. Assignment - 30 minutes Your client is a new company in its business sector. What will their business look like in 5-10 years? How can they embrace and use digital channels to attract more customers and revolutionize their business? How will they use digital media in everyday-business ? Group 1 Finance / Bank Group 2 Record Label Group 3 Car-rental Group 4 Advertising agency
- 46. No secret formula Most viewed video on YouTube. More than 160.000.000 views.
- 47. ank you for listening to me and inspiring me. e-mail anton@lepetitgarcon.com phone +46 733 142934 twitter antonsten http://www.lepetitgarcon.com http://www.antonsten.com