Workshop lean business model
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This document summarizes a presentation on lean startup methodology and business models. It includes an agenda for the presentation that covers inception and visualizing customers using empathy mapping. It also discusses discovering a business model using the Business Model Canvas and sharing processes through visual management. The document provides an example of using the Value Proposition Canvas with a diagnostics platform business model. It concludes with references on the Business Model Canvas and healthcare business models.
Workshop lean business model
- 1. Taller: Metodologia lean startup & models de negoci Marc Florit, consultor Agile & Lean (www.wynwin.es/ ) Laura Buguñá, Unitat Innovació, Fundació Docència i Recerca Mútua Terrassa La diana comercial: ‘Customer experience wheel’ Font: Deloitte, 2008 Edifici docent MT (23.10.13, 13-14.30h)
- 2. Programa INCEPTION. El primer pas de tota empresa o projecte que vulgui ser exitòs. 1. Introducció. Anem cap a on volem anar? Customer Development i Lean Startup. Inception Deck 2. Visualitzant al nostre Client - Empathy Map 3. Descubrint el nostre model de negoci: Business Model Canvas Exercici en grups 4. Compartint el nostre Procès: Visual Management
- 4. value proposition canvas Quin valor estem entregant als clients actuals i potencials? Quins productes o serveis estem oferint a cada segment de clients? Proposta de valor: Quins problemes estem ajudant a resoldre? Quines necessitats estem satisfent?
- 6. Canvas
- 7. Exercici: provar el canvas amb un exemple My Devices Ear Infection Detector Last Used: 4/20/12 WheezOmeter (Asthma) Last Used: 4/15/12 Strep Throat Test Last Used: 3/25/12 Thermometer Last Used: 2/18/12 3 Home Reports plataforma DIAGNOSLY –diagnòstic rà pid remot Inbox My Devices
- 8. SOLUCIÓ – DIAGNOSLY CANVAS • Diagnostic and monitoring device OEMs • Insurance networks • Provider engagement • Device mfg relationships • R&D • Customer support • Payer Approval Process • Independent sales reps • Healthcare Professional Staffed Remote Centers • Engineers and designers • Legal/Regulatory Knowledge (IP, FDA, HIPPA, etc) www.diagnosly.com • Convenience of time and place • Reduced cost for uninsured or high deductible plan subscribers • Reduced cost and increased quality of software • Lower costs due to reduced visits, less fraud and consistent, comprehensive data • Improved patient outcomes • Earn more money via focus on higher value procedures • People (R&D) • Regulatory & Liability • Customer acquisition • 15% Commission • Free Beyond Provider Acquisition • Pay Per Click Automated, Optional 24x7 Support Automated, Optional SW Dvlpt Kit Support Corporate Indirect, trusted supplier • Physician / Clinics • Online • Independent Sales Reps • Testing fees (per test/kit) • • Testing fees (per test/kit) Subscription Consumers Families (primarily subsequent mothers) in the pregnancy and early childhood phase + traveling families $$$ Device Makers Small/med, at-home monitors and diagnostic devices Payers Insurance, Medicare, Medicaid Providers General Practitioners, Midwives, Nurses, Office Manager, Specialists (Pediatricians, OB/GYNs, vets etc)
- 9. Conclusions Quins coneixements aplico que poden contribuir a cobrir una demanda al mercat en el segment clau?
- 10. Sector sanitari – model H http://healthmodelinnovation.com/
- 11. Referències / enllaços Business canvas • GUIA ACC10 - http://www.anella.cat/ • http://blogs.hbr.org/cs/2013/05/a_better_way_to_think_about_yo. html • http://javiermegias.com/blog/2013/02/motor-crecimiento-modelode-negocio-growth-engine/ • http://www.slideshare.net/MaRSDD/business-model-canvasentrepreneurship-101-20122013 • www.canvasbm.com En salut • http://www.prhi.org/perfecting-patient-care/what-is-ppc • http:www.modelH.org