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The document discusses citizens' participation in media, focusing on public opinion programs on television and online comment features. It examines theories of participation, examples of participatory media formats, and a case study of a television program in Spain called Banda Ampla that incorporates audience participation and feedback.

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The Publics in Reception: citizens participation in the media F叩bio Ribeiro Communication & Society Research Centre University of Minho (Braga Portugal) MediaED Lab Training course 7-16 May 2012 | Riga, Bernati, Latvia
Introduction Citizens participation? Media? What are we talking about exactly?
Some fields of study Public opinion programmes in TV and radio Online comment box in newspapers website Letter-to-the-editor
Getting to know some cases F坦rum TSF - TSF Banda Ampla TV3 [Spain]
Making the room, a public opinion programme Todays topic Is important that people participate in media? How media should motivate them to engage?
Making the room, a public opinion programme 3,2,1....On Air!
Theoretical approaches to participation Your key words to define the concept of participation
Theoretical approaches to participation An adaption of the citizen: 束a set of a determined group of roles given by the context and the requirements of a participative format hold by one media institution損 Espen Yterberg (2004: 678) Connection with the digital: 束new group of feedback opportunities, fostered by the digital era損 (2008: 106) As a flow: 束it represents not only an element of social organization, but also processes which dominate our economic, political and symbolical life損 Castells (2005: 436) A motivation output: 束participation is a symbol of someones motivation to develop its own inclusive concept of citizenship損 Kiwan, (2007: 228)
Theoretical approaches to participation Redistribution of power: 束including citizens absent from the political and economical decision making processes, so that they can be considered in future resolutions損 (1969: 216). A democratic behaviour: 束one of the most intents to overcome the contradictions between citizens civic engagement and political system such as democracy損 Barbrook (cit. por Hamilton, 2003: 297) A affair technique: media only ask for citizens contribution when they absolutely need it. Random strategy which gives audiences the supreme illusion of being part of civil and media society. Rosa Alfaro Moreno (2006)
Roots of participation The public forums and debates in ancient Greece: the archaeology of citizens engagement? Since the Homeric period (XII VIII b. C.), the king used to organize an assembly to understand what kind of opinions were mentioned by the citizens. All the subjects were related to the daily life in Athens.
Citizenship and participation? Participating means a specific bounding to civil society? Or do people simple participate on their own? Are we steeping up a ladder from being passive to active?
Measuring media willingness to let people talk One critical about the role Other one, who phrasing of media, who does not the active role of media, as open people to talk in their a source of citizens formats speech
Measuring media willingness to let people talk Critical Supporting media Cefai & Pasquier (2003): Mendes (2004): media are practical there is no such thing as a institutions of our identity; strong and engaged public; Rosalia Winocur (2003): a growing Todd Gitlin (2002): media relationship, between media and just send in images on an citizens and becoming more endless spinning basis. interesting as media often bring to public space those questions raised by their audiences.
Participation a key to media literacy? Participate as a way of expression, release tension, show (dis)agreement; how are media motivate to participate? Just through social media?; More than watch and learn: building a comfortable common space; Participate means active control towards media/ watchdog journalism; recent case in Spain, with SPORT newspaper.
Participation a key to media literacy?
Participation a key to media literacy?
Have your say: formats of public expression in media of your countries Latvia Czech Republic Slovakia France Romania Slovenia Italy Bulgaria Portugal Spain Greece
Experiences contacting the audiences
Citizens participation media in television: the case of Banda Ampla Getting to know Banda Ampla
Citizens participation media in television: the case of Banda Ampla Interactive formats with audiences
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Gender Age 29 | 22 How often do you watch TV? 39 of 51 watch TV every day. How often do you watch Banda Ampla? Nearly half of the inquiriees rarely watches: 20 Low number of participants who watch everytime: 5
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines How often do you participate outside the studio? 45 of 51 have never participated before Just 2 have participated: one once in a month, the other twice or more montly Through which platform? Email and Banda Amplas Facebook page Why? Both argued it is a fast and direct medium for interact with the programme.
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Obstacles towards public intervention in audience discussion programmes: What can explain an eventual lack of participants in these formats?
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Obstacles towards public intervention in audience discussion programmes: What can explain an eventual lack of participants in these formats? Note: [two alternative chosen]
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Motivations towards participation live in studio What can explain the desire to participate of the public
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Motivations towards participation live in studio What can explain the desire to participate of the public Note: [two alternative chosen]
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Do you participate in other similiar programmes?
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Are public opinion programmes fundamental so that television continues to be a relevant and important media? All of them have agreed. How come?
Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Could television be somehow different in the absence of these programmes? Is it fundamental for the public and other media to keep counting with citizens participation in this scope?
Final remarks Participation became a common genre in audiovisual and online media, due to: New technologies of interaction Participation is not that expensive when compared with some other programs Participation confirms the post-modernist thesis according to which people want to make part of (tribal time in Maffesolis expression)
Final remarks However Participation without any concrete objective may develop risk of hollow and nonsense interventions How to improve participation standards? How to take advantages of participatory tools to really get people involved in public affairs?

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Workshop MediaED lab

  • 1. The Publics in Reception: citizens participation in the media F叩bio Ribeiro Communication & Society Research Centre University of Minho (Braga Portugal) MediaED Lab Training course 7-16 May 2012 | Riga, Bernati, Latvia
  • 2. Introduction Citizens participation? Media? What are we talking about exactly?
  • 3. Some fields of study Public opinion programmes in TV and radio Online comment box in newspapers website Letter-to-the-editor
  • 4. Getting to know some cases F坦rum TSF - TSF Banda Ampla TV3 [Spain]
  • 5. Making the room, a public opinion programme Todays topic Is important that people participate in media? How media should motivate them to engage?
  • 6. Making the room, a public opinion programme 3,2,1....On Air!
  • 7. Theoretical approaches to participation Your key words to define the concept of participation
  • 8. Theoretical approaches to participation An adaption of the citizen: 束a set of a determined group of roles given by the context and the requirements of a participative format hold by one media institution損 Espen Yterberg (2004: 678) Connection with the digital: 束new group of feedback opportunities, fostered by the digital era損 (2008: 106) As a flow: 束it represents not only an element of social organization, but also processes which dominate our economic, political and symbolical life損 Castells (2005: 436) A motivation output: 束participation is a symbol of someones motivation to develop its own inclusive concept of citizenship損 Kiwan, (2007: 228)
  • 9. Theoretical approaches to participation Redistribution of power: 束including citizens absent from the political and economical decision making processes, so that they can be considered in future resolutions損 (1969: 216). A democratic behaviour: 束one of the most intents to overcome the contradictions between citizens civic engagement and political system such as democracy損 Barbrook (cit. por Hamilton, 2003: 297) A affair technique: media only ask for citizens contribution when they absolutely need it. Random strategy which gives audiences the supreme illusion of being part of civil and media society. Rosa Alfaro Moreno (2006)
  • 10. Roots of participation The public forums and debates in ancient Greece: the archaeology of citizens engagement? Since the Homeric period (XII VIII b. C.), the king used to organize an assembly to understand what kind of opinions were mentioned by the citizens. All the subjects were related to the daily life in Athens.
  • 11. Citizenship and participation? Participating means a specific bounding to civil society? Or do people simple participate on their own? Are we steeping up a ladder from being passive to active?
  • 12. Measuring media willingness to let people talk One critical about the role Other one, who phrasing of media, who does not the active role of media, as open people to talk in their a source of citizens formats speech
  • 13. Measuring media willingness to let people talk Critical Supporting media Cefai & Pasquier (2003): Mendes (2004): media are practical there is no such thing as a institutions of our identity; strong and engaged public; Rosalia Winocur (2003): a growing Todd Gitlin (2002): media relationship, between media and just send in images on an citizens and becoming more endless spinning basis. interesting as media often bring to public space those questions raised by their audiences.
  • 14. Participation a key to media literacy? Participate as a way of expression, release tension, show (dis)agreement; how are media motivate to participate? Just through social media?; More than watch and learn: building a comfortable common space; Participate means active control towards media/ watchdog journalism; recent case in Spain, with SPORT newspaper.
  • 15. Participation a key to media literacy?
  • 16. Participation a key to media literacy?
  • 17. Have your say: formats of public expression in media of your countries Latvia Czech Republic Slovakia France Romania Slovenia Italy Bulgaria Portugal Spain Greece
  • 19. Citizens participation media in television: the case of Banda Ampla Getting to know Banda Ampla
  • 20. Citizens participation media in television: the case of Banda Ampla Interactive formats with audiences
  • 21. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Gender Age 29 | 22 How often do you watch TV? 39 of 51 watch TV every day. How often do you watch Banda Ampla? Nearly half of the inquiriees rarely watches: 20 Low number of participants who watch everytime: 5
  • 22. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines How often do you participate outside the studio? 45 of 51 have never participated before Just 2 have participated: one once in a month, the other twice or more montly Through which platform? Email and Banda Amplas Facebook page Why? Both argued it is a fast and direct medium for interact with the programme.
  • 23. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Obstacles towards public intervention in audience discussion programmes: What can explain an eventual lack of participants in these formats?
  • 24. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Obstacles towards public intervention in audience discussion programmes: What can explain an eventual lack of participants in these formats? Note: [two alternative chosen]
  • 25. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Motivations towards participation live in studio What can explain the desire to participate of the public
  • 26. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Motivations towards participation live in studio What can explain the desire to participate of the public Note: [two alternative chosen]
  • 27. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Do you participate in other similiar programmes?
  • 28. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Are public opinion programmes fundamental so that television continues to be a relevant and important media? All of them have agreed. How come?
  • 29. Citizens participation in television: the case of Banda Ampla Getting to know social representations and participative routines Could television be somehow different in the absence of these programmes? Is it fundamental for the public and other media to keep counting with citizens participation in this scope?
  • 30. Final remarks Participation became a common genre in audiovisual and online media, due to: New technologies of interaction Participation is not that expensive when compared with some other programs Participation confirms the post-modernist thesis according to which people want to make part of (tribal time in Maffesolis expression)
  • 31. Final remarks However Participation without any concrete objective may develop risk of hollow and nonsense interventions How to improve participation standards? How to take advantages of participatory tools to really get people involved in public affairs?