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Speaker Series

www.nhrdpune.org Copyright NHRD Pune Chapter

Generational Learning

Aaron Smith
Head of Asia Business Development and Marketing
MRWED International
20th February 2009

What is a Generation?

• Birth year within a 15-20 year range

• Similar experiences

• Share common beliefs and behavior

• Self-perceived to be a generation


Generations Labels

• Silent Generation (Mature) Prior to 1945

• Baby Boomers 1945 to 1964

• Generation ‘X’ 1965 to 1979

• Gen ‘Y’ 1980 to 1995

• Next Generation (‘Z’) 1996 to NOW


Generational Mix
We are all in this together


Silent/ Mature Generation

• Wise/ Builders
Coming to their end?
• Fighters/ Survivors
Cant use technology?
• Retired
Cannot add value?
• 20 – 30 Seconds for
Marketing

Baby Boomer

• Largest Population Cannot work with
younger people?
• First to “Want for Nothing”
Only see from their
• Power of the Media perspective?

• 10 – 15 sec for Marketing Want to Retire?


Generation ‘X’

• New Technologies Don’t play well with
others?
• Skeptical of Media
Easy Life?
• First ‘Kids as a Market’
Self important?
• 5 – 10 seconds Marketing


Gen ‘Y’

Lazy?
• Technology is life
Don’t want to be
• Associate Brands with told?
Personal Identity
Cannot Focus?
• 3 – 5 Seconds
Marketing Want it all now?

Next Gen (‘Z’)

• Dot Com Kids Short attention?

• Multi-Task Cant relate in
person?

• Inventing a Worldwide New Language


Values

Discussion

What are the generational
differences?


Who is this?

• The value of hard work and paying their dues.

• Anti Rules and Regulations

• Investing in themselves

• Making money is to spend money


What Generation Are You Really?

Ask yourself these 15 questions: Yes or No

• 1. Do you have your own web page?
• 2. Have you made a web page for someone?
• 3. Do you IM your friends?
• 4. Do you text your friends?
• 5. Do you regularly watch YouTube (or similar)?


• 6. Do you remix video files from the Internet and
then upload?

• 7. Have you downloaded music/tv/movies from the
Internet?

• 8. Do you know where to download free (illegal or
legal) music from the Internet?

• 9. Do you blog for professional reasons?

• 10.Do you share torrents?

• 11.Have you visited MySpace at least five times?

• 12.Do you communicate with friends on Facebook?

• 13.Do you save money using VOIP?

• 14.Do you text to communicate with your
parents/friends?

• 15.Do you Bluetooth your photos to friends?


What Gen Are You?

Count the YES vote

• 0- 6 points Baby Boomer
• 6- 12 points Gen X’er
• 12 or over Gen Y


Working Together

VISUAL
AURAL

TACTILE

We Need To:

• Understand what motivates our learners?

• We need to be flexible to cater to all learners

• Provide training to staff/ students in order to comprehend
change and difference

• Create open channels for communication

• Matching people to their duties


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