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World2 Buffalo09

Morriss Partee
Morriss Partee

Bringing your credit union into World 2.0, presented by EverythingCU CEO Morriss Partee to the Tri-District Chapter (Buffalo-area) of the CU Association of New York, on May 1, 2009

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BRINGING YOUR CU INTO WORLD 2.0 Tri-District Chptr CU Assoc of NY Morriss Partee 息2005 EverythingCU.com and Deni
World2 Buffalo09
WE ARE MORE NEEDED AND RELEVANT THAN EVER
HOW I GOT HERE
HOW YOU GOT HERE
World2 Buffalo09
SOCIAL MEDIA
COMMUNITY ENGAGEMENT
WEB 1.0 STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
World2 Buffalo09
WORLD 2.0: I can get ANY information about ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I cant get lost, either)
Time for a magic trick 46645
GOOD NEWS! Now is our time to shine Democratically controlled Open, honest Authentic Local A solid deal!
Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn Todays slides will be on 際際滷share.net
100 YEARS AGO
What never worked for us
Word of Mouth
Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
World2 Buffalo09
SOCIAL MEDIA IS NOT A MARKETING THANG ITS EVERYONES THANG BLOCKED? WTF? craigslist
What should I do now?
CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
World2 Buffalo09
World2 Buffalo09
Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
World2 Buffalo09
New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
World2 Buffalo09
World2 Buffalo09
MemberNote
MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
TIME TO JUMP IN!
Join/Participate in YOUR online community: www.EverythingCU.com
Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn Todays slides will be on 際際滷share.net

More Related Content

World2 Buffalo09

  • 1. BRINGING YOUR CU INTO WORLD 2.0 Tri-District Chptr CU Assoc of NY Morriss Partee 息2005 EverythingCU.com and Deni
  • 3. WE ARE MORE NEEDED AND RELEVANT THAN EVER
  • 5. HOW YOU GOT HERE
  • 10. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  • 13. WORLD 2.0: I can get ANY information about ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I cant get lost, either)
  • 14. Time for a magic trick 46645
  • 15. GOOD NEWS! Now is our time to shine Democratically controlled Open, honest Authentic Local A solid deal!
  • 16. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn Todays slides will be on 際際滷share.net
  • 20. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
  • 21. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
  • 22. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  • 23. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
  • 25. SOCIAL MEDIA IS NOT A MARKETING THANG ITS EVERYONES THANG BLOCKED? WTF? craigslist
  • 26. What should I do now?
  • 27. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
  • 30. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
  • 31. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
  • 33. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
  • 37. MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
  • 39. Join/Participate in YOUR online community: www.EverythingCU.com
  • 40. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn Todays slides will be on 際際滷share.net