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Worldstop5beers 100904042044-phpapp02

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nitinsoi

The document discusses the top 5 beers in the world. It provides information on Budweiser, the number 1 beer, including its country of origin, targeted consumers, sub-brands, pricing and positioning strategies, and marketing and promotion tactics. It also summarizes information on Corona Extra, Carlsberg, Foster's, and Carling, discussing their histories, brands, pricing, and promotion strategies.

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WORLDS TOP 5 BEERS
AMERICAN BEER
Country of origin United States It was manufactured by Anhouser Busch. And introduced by Adolphus Busch in 1876. Alcohol by volume is 5 %. 30% rice in addition to hops & barley.
TARGETED CONSUMERS Its targeted market is 21 years old people & people that are fun loving, care free that Drink beer on occasion or daily basis .
SUB BRANDS Budweiser Budweiser select Budweiser select 55 Budweiser Ale Budweiser chelada Bud light.
FEATURE Budweiser beer known for best tasting and most satisfying beer.
PRICING STRATEGY Non- pricing marketing approach. Cost based pricing Cost plus strategy multiple unit marketing By bringing price just above the competitor.
POSITIONING STRATEGY Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors. Known for its humorous advertising campaigns that make noise. By organizing Social responsible Campaigns.
MARKETING & PROMOTION Television commercials. Radio broadcast. Web site promotions By sponsoring events like English Premier League British basketball league. Major league soccers.
CHANNEL STRATEGY Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers .
Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”
Distributers and importers around 200 across the globe. Official brand of ATP world tour of tennis. Packaging in – 4*330ml with cost of $31.25
CARLSBERG BEER DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN # 4 TH LARGEST BREWING GROUP IN THE WORLD. MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC. BRANDS CATEGORIES >500. CALSBERG PREMIUM AND PILSNER ARE FAMOUS LAGER.
PRICE: 6 UNITS PACK (330ML EACH): $15. PROMOTION STRATEGY: OFFICIAL SPONSOR – LIVERPOOL FOOTBALL CLUB. SPONSERED EURO 2008.
INTRODUCTION William & Ralph Foster: 1887 Headquarters: Melbourne, Australia. Largest selling Australian beer. Also deliver: Wine, Spirits & Ciders. Over 150 brands. Available in more than 150 countries.
SUB BRANDS FOSTERS LAGER: -Bright, Golden colour. -Light malt aroma: a moderate aroma with full malty character. -Clean hops finish: 5% alcohol by volume. Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
FOSTERS PREMIUM ALE -Brilliant copper colour. -Caramel & Fruit aroma: slightly sweet character. -Smooth caramel finish: 5.5% alcohol by volume. Available in 25.4 oz oil can.
PROMOTION Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener. They also sponsors: AFL(Australian Football League) NRL(National Rugby League) Horse Racing Australian cricket Financial support to non-profit organisations.
INTRODUCTION Founded by Thomas Carling in London, 1840. William & John Carling later took over the company.
RECORD SALES 1999: Sales of 1 billion pints (568 ml) 2007: 2.3 billion pints in UK & 6 billion worldwide. 2009: 4.1 billion pints in UK & 11.6 billion pints worldwide. 2010: 17.6 billion pints worldwide.
INDUSTRY POSITION 1949: 62 nd 1950: 49 th 1951: 34 th 1952: 20 th 1953: 19 th 1954: 13 th 1955: 8 th
PROMOTION They are the official sponsors of - Scottish national football team. - Football league cup. From 2010-2011 they will sponsor scottish cup.
THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY

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Worldstop5beers 100904042044-phpapp02

  • 1. WORLDS TOP 5 BEERS
  • 3. Country of origin United States It was manufactured by Anhouser Busch. And introduced by Adolphus Busch in 1876. Alcohol by volume is 5 %. 30% rice in addition to hops & barley.
  • 4. TARGETED CONSUMERS Its targeted market is 21 years old people & people that are fun loving, care free that Drink beer on occasion or daily basis .
  • 5. SUB BRANDS Budweiser Budweiser select Budweiser select 55 Budweiser Ale Budweiser chelada Bud light.
  • 6. FEATURE Budweiser beer known for best tasting and most satisfying beer.
  • 7. PRICING STRATEGY Non- pricing marketing approach. Cost based pricing Cost plus strategy multiple unit marketing By bringing price just above the competitor.
  • 8. POSITIONING STRATEGY Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors. Known for its humorous advertising campaigns that make noise. By organizing Social responsible Campaigns.
  • 9. MARKETING & PROMOTION Television commercials. Radio broadcast. Web site promotions By sponsoring events like English Premier League British basketball league. Major league soccers.
  • 10. CHANNEL STRATEGY Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers .
  • 11. Owned by group Modelo of mexican city. Established in year 1925 Top #4 in world market. Target group: youngsters(party beer) Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia. CORONA EXTRA " EXPERIENCE THE EXTRAORDINARY”
  • 12. Distributers and importers around 200 across the globe. Official brand of ATP world tour of tennis. Packaging in – 4*330ml with cost of $31.25
  • 13. CARLSBERG BEER DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN # 4 TH LARGEST BREWING GROUP IN THE WORLD. MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC. BRANDS CATEGORIES >500. CALSBERG PREMIUM AND PILSNER ARE FAMOUS LAGER.
  • 14. PRICE: 6 UNITS PACK (330ML EACH): $15. PROMOTION STRATEGY: OFFICIAL SPONSOR – LIVERPOOL FOOTBALL CLUB. SPONSERED EURO 2008.
  • 15.
  • 16. INTRODUCTION William & Ralph Foster: 1887 Headquarters: Melbourne, Australia. Largest selling Australian beer. Also deliver: Wine, Spirits & Ciders. Over 150 brands. Available in more than 150 countries.
  • 17. SUB BRANDS FOSTERS LAGER: -Bright, Golden colour. -Light malt aroma: a moderate aroma with full malty character. -Clean hops finish: 5% alcohol by volume. Available in 25.4 oz (28 gm) oil can; 12 oz bottles; 12 oz cans.
  • 18. FOSTERS PREMIUM ALE -Brilliant copper colour. -Caramel & Fruit aroma: slightly sweet character. -Smooth caramel finish: 5.5% alcohol by volume. Available in 25.4 oz oil can.
  • 19. PROMOTION Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener. They also sponsors: AFL(Australian Football League) NRL(National Rugby League) Horse Racing Australian cricket Financial support to non-profit organisations.
  • 20.
  • 21. INTRODUCTION Founded by Thomas Carling in London, 1840. William & John Carling later took over the company.
  • 22. RECORD SALES 1999: Sales of 1 billion pints (568 ml) 2007: 2.3 billion pints in UK & 6 billion worldwide. 2009: 4.1 billion pints in UK & 11.6 billion pints worldwide. 2010: 17.6 billion pints worldwide.
  • 23. INDUSTRY POSITION 1949: 62 nd 1950: 49 th 1951: 34 th 1952: 20 th 1953: 19 th 1954: 13 th 1955: 8 th
  • 24. PROMOTION They are the official sponsors of - Scottish national football team. - Football league cup. From 2010-2011 they will sponsor scottish cup.
  • 25. THANKS By: Nitin Soi, Hemant Vyas, Amarjeet (MBA) CHITKARA UNIVERSITY