WP + 2P = <3 + $ (WordCamp Bucharest 2012)
- 1. + = + Wordcamp Bucharest June 2012
- 2. Whos this guy? Tudor Sandu Solutions Architect @ 2Parale (former all-around tech guy)
- 3. Topic points A bit about WordPress Affiliate Marketing Promotional tools used in Affiliate Marketing Plugins & Apps
- 4. WordPress CMS AND THEN SOME!
- 5. A bit of WP history In the beginning, a (fork of a) blogging platform Next, a CMS Nowadays THE CMS
- 6. WP Entities (Custom) posts (Custom) taxonomies Custom fields Metadata for everything If not, surely theres one of scribus plugins for that
- 8. Affiliate marketing Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. (Wikipedia)
- 9. How it works? onlineshop.com $ Commission Affiliate
- 10. Buying process steps Need recognition & problem awareness Advertising & PR Information search Evaluation of alternatives Affiliate marketing Purchase
- 12. Content is king! Reviews Recommendations
- 15. Products kick the kings ass ;) Shop server Affiliates API Affiliate website Feed ~= price offer 2Parale
- 16. Product mappings Product feeds WordPress entities Products (Custom) posts Product categories Post categories Product characteristics Post taxonomies or meta Product description Post content Product picture(s) Post thumbnail + gallery Other product info Custom fields Other stuff Seems like they were made for each other
- 17. 2Performant Product Importer OR 2PPI, FOR SHORT
- 18. It bridges WP & 2Parale
- 19. Works in 2 ways Add from feed Insert into post Creates a post for each Inserts cusomizable product shortcode into post Imports and stores product Perfect for reviews or data product comparison articles Requires theme Does not provide local modification storage
- 22. Types of product-related projects Price comparison tools Product finders (aggregators on steroids) UGC (reviews, mix&match etc.)
- 23. Try it! Its free! 2ppi.2parale.ro Tutorials on siteafiliere.com (ro)
- 24. API
- 25. For developers 3RD PARTY APPLICATIONS
- 27. Opportunities for developers Premium plugins (which do cool stuff) Premium themes for 2PPI Shared revenue apps Affiliation :)
- 28. Recap Products rule, banners drool! WordPress good for storing products 2PPI bridges the gap As a developer you can make money Shared revenue apps (soon) Premium plugins/themes
- 29. 2Parale a bunch of figures 130+ campaigns from 28 categories to choose from 405k RON affiliate commissions in Q1 2012 Biggest commission ever: ~1100 RON We double huge commissions (e.g. 892 RON, 578 RON) Fashion Affiliate Challenge 7250+ EUR in prizes Other challenges to come soon and counting live on www.2parale.ro
- 30. You have a head start, being smart and knowing WordPress GIVE YOURSELF THE CHANCE TO MAKE MONEY
- 31. Tudor Sandu gmail@tudorsandu.ro twitter.com/tetele