WP Local SEO Basics - 2018 WordCamp DFW
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This document provides tips for getting a WordPress website listed in Google's local map pack. It discusses what the map pack is and why it is important. It then outlines best practices for proving who you are, what you are, where you are located, category relevance, and keyword relevance to Google through on-site content and links. It recommends plugins to help with structured data, headers and footers. Finally, it discusses getting reviews and provides additional local SEO resources.
WP Local SEO Basics - 2018 WordCamp DFW
- 1. WP Local SEO Basics How to Get Your WordPress Powered Website Listed in Google’s Local Map Pack
- 2. What You’ll Learn Today ? What is Google’s Map Pack? Why is it Important? ? Why these WordPress Best Practices Work ? How to Give Google What it Wants ? 5 Main Areas of Content You Need to Get on the Map Pack ? Plugins to Make Your Life a Little Easier
- 3. What is Google’s Map Pack?
- 11. Why These Best Practices Work
- 12. ? July - Updates Quality Guidelines ? August – “Medic” Update ? EAT – Page 18 of Quality Guidelines Page Quality
- 16. ?Prove Who You Are ?Prove What You Are ?Prove Where You Are ?Prove Category Relevance ?Prove Keyword Relevance
- 17. Prove Who You Are ? Organization name prominent & consistent ? Link to social media accounts ? Link to BBB, Chamber of Commerce & 3rd Party Proof ? Link to Your Google Properties (YouTube, Google+, Etc) ? Links to key employee LinkedIn, Twitter, etc. IMPORTANT: Make sure your organization name is an exact match on all internet properties
- 18. Prove What You Are ? Content on your website matches your organization type ? Links to trade organizations & suppliers ? Industry backlinks ? Local trade directory backlinks ? Social media content matches your organization type ? Articles and local press releases establishing authority
- 19. Prove Where You Are ? Embed Google Map – Use Exact GMB Listing Map ? Include Driving Directions and Embed More Maps ? Link to Local Landmarks & Businesses Near You ? Include Organization Schema ? Get Local Backlinks ? Make sure NAP is consistent on Citations
- 21. Embed Map Using Use “Custom HTML” in Footer Widget
- 25. WP Plugins ? Yoast Local Search Upgrade ? WPSSO Core – Open Graph ? Search WP plugins for Header & Footer plugins – Copy & Paste Schema, Open Graph, & Analytics
- 26. Prove Category Relevance ? Prominent link in navigation to page about category ? Links throughout website to page(s) about category ? In depth relevant content
- 27. Category Research ? Search keywords by area ? Write down categories ? Create pages for categories
- 29. Prove Keyword Relevance ? Prominent link in navigation to page about keyword ? Heading Tags, Title tag, & keyword density ? Links throughout website to page/post about keyword ? Reviews that mention keyword ? In depth relevant content ? Backlinks with keyword relevance
- 32. WP Plugins ? Yoast ? All in One SEO ? SEOPressor Heading Tags, Title Tag, & Keyword Density
- 33. Process for Getting Reviews ? GatherUp.com ? Whitespark Reputation Builder
- 34. Want More Resources? ? 狠狠撸 Deck ? Process that Gets More SEO Friendly Reviews ? List of More Local SEO Resources ? How to Kick SEO Cheaters to the Curb Videos Email Me: doug@dsc-webservices.com with subject DFW WordCamp Extras