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WPA Work Persona Example

K
Kevin Schlueter

This document analyzes the work persona, activities, places, dynamics, and culture of an organization called HCI. It identifies several areas for improvement, including the need for: 1) training to develop highly productive mobile workers, since 34% of work hours are outside the office; 2) interpersonal communication training to increase productivity of collaborative work which accounts for $8.2 million (53%) of work; and 3) new technology and environments to support brainstorming and planning work, which are currently inadequate. It also finds opportunities to better align the marketing department with strategic intent, and reduce office space needs by 27% to eliminate waste.

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WORK PERSONA PROFILE: HOW DO WE CREATE VALUE POWERED BY: MODEL: WHERE WE WORK MODEL: WORK ACTIVITIES MODEL: WORK PLACE TYPES MODEL: WORK DYNAMIC MODEL: VALUE NETWORKS MODEL: CULTURE MODEL: TECHNOLOGY & ENVIRONMENT CONTACT: KEVIN SCHLUETER | KEVIN@WPA.WORKS | 515-864-8132 | WWW.WPA.WORKS HCI TECHNOLOGY & ADVISORY Q4 2015 Austin Office, Entire Workforce KEY DEMOGRAPHICS 235 Total FTE + 21 PT 63% Female (78% of this group is under 40) 32% 20 - 30 years is the largest age group 5.7 years average tenure TRAINING NEEDED 34% of work hours are 'Outside of Office'. 22% of work is 'Somewhere in the Office'. Existing training programs are inadequate to develop highly productive, mobile workers. TO INCREASE PRODUCTIVITY... $8.2 million (53%) of work is collaborative. Interpersonal communication training to focus and speed these work processes is critical to increasing productivity at HCI. HOW 20-30 YEAR OLDS WORK Analyzing 31% Sharing Knowledge or Skills 21% Meeting 12% Productivity to Learning ratio is 4.2 to 1.5 NOT USING RESOURCES? 87% of departmental communication is intra-office; comparative offices are 64%. Meaning: Austin teams use fewer 'system' resources. What is the impact on growth? FOCUS NEW INVESTMENTS HERE There is inadequate technology and environments to do "Brainstorming" or "Planning" work at HCI. CULTURE ALIGNED! 74% of the Management Group are directly aligned to the strategic intent of HCI. Marketing Dept. is not aligned with our strategic intent. Needs to be understood. 27% SAVINGS IDENTIFIED Work places must be 44% collaborative, 21% private, 13% semi-private. Currently it is 22%, 53%, 19%, respectively. Need 165 sf/fte. Currently 210 (27% waste).

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WPA Work Persona Example

  • 1. WORK PERSONA PROFILE: HOW DO WE CREATE VALUE POWERED BY: MODEL: WHERE WE WORK MODEL: WORK ACTIVITIES MODEL: WORK PLACE TYPES MODEL: WORK DYNAMIC MODEL: VALUE NETWORKS MODEL: CULTURE MODEL: TECHNOLOGY & ENVIRONMENT CONTACT: KEVIN SCHLUETER | KEVIN@WPA.WORKS | 515-864-8132 | WWW.WPA.WORKS HCI TECHNOLOGY & ADVISORY Q4 2015 Austin Office, Entire Workforce KEY DEMOGRAPHICS 235 Total FTE + 21 PT 63% Female (78% of this group is under 40) 32% 20 - 30 years is the largest age group 5.7 years average tenure TRAINING NEEDED 34% of work hours are 'Outside of Office'. 22% of work is 'Somewhere in the Office'. Existing training programs are inadequate to develop highly productive, mobile workers. TO INCREASE PRODUCTIVITY... $8.2 million (53%) of work is collaborative. Interpersonal communication training to focus and speed these work processes is critical to increasing productivity at HCI. HOW 20-30 YEAR OLDS WORK Analyzing 31% Sharing Knowledge or Skills 21% Meeting 12% Productivity to Learning ratio is 4.2 to 1.5 NOT USING RESOURCES? 87% of departmental communication is intra-office; comparative offices are 64%. Meaning: Austin teams use fewer 'system' resources. What is the impact on growth? FOCUS NEW INVESTMENTS HERE There is inadequate technology and environments to do "Brainstorming" or "Planning" work at HCI. CULTURE ALIGNED! 74% of the Management Group are directly aligned to the strategic intent of HCI. Marketing Dept. is not aligned with our strategic intent. Needs to be understood. 27% SAVINGS IDENTIFIED Work places must be 44% collaborative, 21% private, 13% semi-private. Currently it is 22%, 53%, 19%, respectively. Need 165 sf/fte. Currently 210 (27% waste).