Wpa0709
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This document summarizes a presentation on successfully using social media. It discusses how the marketing landscape has changed with the rise of social media. It emphasizes the importance of listening to customers and having a clear strategy. It outlines key social media platforms like blogs, Twitter, Facebook, LinkedIn, and video/YouTube. It also covers operational benefits and concerns of social media use and provides examples of how businesses can get started. The presentation aims to help attendees understand how social media fits with their overall marketing strategy.
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- 1. WPAHow to Successfully Ride the Social Media WAVEAngie A. Swartz @aaswartz, Square Martini Media, LLCRieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009Hashcode #wpa709
- 2. Unraveling the Mysteries of Social MediaAgendaGood for you!Why are you here today?Is Social Media for you?The Changing Marketing LandscapeWhat is Social MediaImportance of StrategyWhat Are Listening ToolsBloggingThe Big ThreeVideo & YouTubeThe RestOperational Benefits & ConcernsHow You Can Get StartedReviewQ&A
- 3. Copyright 2009 Geltz Communications, Inc.Look outSocial Media effects are exploding all around you
- 4. Traditional communicationsSource: Paul Gillin
- 5. The new realitySource: Paul Gillin
- 6. Traditional Media vs. Social Media
- 7. Not Just a Fad: Fundamental ChangeHARO
- 8. CondeNaste & Vogue partnering with Facebook
- 10. Volkswagon
- 11. President Obama
- 12. Matt Lauer & NBCThe critical beginning in every social media plan must be looking at your existing brand, business & marketing strategySocial Media works as an integrated system functioning synergisticallyDo You Have a Clear Strategy?
- 13. Listening: Whats everybody saying about you?The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google AlertsRSS Feeds (igoogle & yahoo pages)Search.Twitter.com, Twitter SearchMonitter.com, Social Mention.com, PeoplebrowsrTechnorati, Google Blog SearchPaid Listening Tools (eforce)
- 14. It's a Two Way Street Baby! And the Days of Push Marketing are Over.You must be ready to respond.The Two-Way Conversation
- 15. The path to personality of your brand Your website is staticYour blog is alive & changingWordpress, Typepad, Movable typeShould you use Blogger.com?Set expectations for readers with Editorial CalendarsImportance of KeywordsIntegration with TwitterBlog Commenting StrategiesBlogging & Blog Commenting
- 16. Great Blog Examples: Taking it to the publicSource: Paul Gillin
- 17. The Big ThreeTwitter, Facebook and Linked In are the Big ThreeMust You Be on Them? NO!You First Must Know WHERE Your Customers ARE!There are MORE of Your Clients out HERE than YOU think! ;-)There are MANY others and Micro Social Networks Can Be Amazingly Successful
- 19. >7 Million Users (a.k.a. Tweeters)
- 20. Happy 3rd Birthday Twitter! (3/06)
- 21. 66% of Users Over Age 35
- 22. Largest age group 35-49
- 24. Short, Simple, Direct, Efficient
- 25. Followers with Public Messages
- 26. Virtual Watercooler; Conversational Marketing
- 28. Serve and Help First- 1/15 Rule of Marketing
- 29. > 200 million active users
- 30. >100 million users log on at least once each day
- 31. > 2/3 Users are outside of college
- 32. >Age 35 fastest growing demographic
- 33. #1 Photo sharing site!
- 34. More than 20 million users update their statuses at least once each day
- 35. Fan Pages http://www.facebook.com/vw
- 36. More than 4 million users become fans of Pages each day is a Must for Business30 million users
- 37. Membership > doubled since 07
- 38. Average age 41
- 39. All top Fortune 500 business decision makers
- 41. Targeted GroupsPictures-an incredible opportunity.Flickr, TweetPhoto,Twitpic, YFrogThe True ability to speak a thousand wordsLet your Tribe Upload & Spread Your BrandNibiPedia, Wikipedia, SquidooBookmarking, Digg, Delicious, StumbleUponSocial Networks: Ning.com, www.Sixfiguremomsclub.com, www.twittermoms.com, www.gravitysummit.comMySpaceAnd SO Many More
- 42. The OH-So Powerful Video! If a picture speaks a thousand words, how many does a video speak?
- 43. The flip camera has brought professional video to an amateurs grasp.
- 44. There are over 13 video sharing services like YouTube & Vimeo.
- 45. Video is an easily available, fast, fun, viral message spreader
- 46. You can allow your Tribe to spread your message with their videos
- 47. Video strongly contributes to Google Rankings (SEO)Operational BenefitsGenerational DifferencesEmployee MoraleEmployee Retention Operational ConcernsFad? Cost? Time Investment? Operational Benefits & Concerns
- 48. How much time will I spend?
- 49. Where do you start?Revisit you goals and understand what youre trying to accomplish. Get clear on how you think social media can help.Implement listening tools and see whats being said about you, your brand & your competition on the web.Make sure you understand your customer & where your customers are on Social Media.Experiment with the Big Three. Get a Twitter account and start learning reading, comment if youre interested. Follow interesting people.
- 50. Answer questions on linkedin.
- 51. Grow facebook friends (remember know, like and trust)
- 52. Learn about facebook fan pages.
- 53. Start supporting other peoples businesses. Give without regard to what youll get back.
- 54. Join the conversation.Leave comments on Other Blogs.Make use of pictures and videos in line with your personal comfort level. Ask questions!
- 55. Iran Election China and Facebook/Twitter ShutdownShould Twitter Win a Nobel Peace Prize?KogiBBQZapposVertical Printing and Graphics (@vpg_printing)Dominoes Pizza & Pizza Hut (@dpzramon)@Astro_MikeComcast Customer Service (@ComcastCares)Motrin MomsKiva.orgThe OBAMA Presidential CampaignSocial Media Success? Stories
- 56. Riding the Social Media Wave-ReviewCan We Celebrate that you learned a little about Social Media?Do you Agree The Marketing Landscape has Changed?Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy?Did We Cover Listening Tools?Blogging?The Big Three?Video & YouTube? The Rest?Operational Concerns?Do You Know How YOU Can Get Started?Did You Get What You Came For?
- 57. For helpful resources on using social media in business.Visit http://www.SquareMartiniMedia.comhttp://www.TwitterAttraction.comhttp://www.wsradio.comBoost Your Business Radio with Rieva and Angie Wednesdays at 11 PDTTwitter Talk Radio with Angie Swartz Wednesdays at Noon PDT Q & A